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Staff Content Designer, Core Experiences

Gusto is a modern, online people platform providing services for small businesses. They are looking for a staff content designer to lead content design practices within their platform team, focusing on creating impactful user experiences.

Skills

  • UI content development
  • Information architecture
  • UX design
  • Data modeling
  • Cross-functional collaboration

Responsibilities

  • Define content practice across the platform team
  • Create information architecture models
  • Influence data modeling work and APIs
  • Collaborate with design, engineering, data, and product management
  • Ship customer-facing UI content and content hierarchies
  • Document platform-wide content standards
  • Champion the content design practice

Education

  • Bachelor's degree in Design, Communications, or related field

Benefits

  • Competitive compensation packages
  • Equity-based compensation
  • Flexible remote work options
  • Inclusive workplace culture
To read the complete job description, please click on the ‘Apply’ button

Average salary estimate

$169000 / YEARLY (est.)
min
max
$139000K
$199000K

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What You Should Know About Staff Content Designer, Core Experiences, Gusto, Inc.

At Gusto, we are on the lookout for a talented Staff Content Designer for our Core Experiences team based in Toronto, Ontario, Canada. As a Staff Content Designer, you will play a pivotal role in shaping our content practices that empower small businesses. You'll work alongside cross-functional teams to craft cohesive and system-driven experiences that enhance user satisfaction. Your day-to-day activities will include collaborating with product managers, engineers, and designers to create effective information architectures, user flows, and customer-facing UI content. With a builder mindset, you'll be directly involved in shipping meaningful product features while maintaining a high bar for content quality across the team. Your experience in platform work will be beneficial as you'll influence data modeling and advocate for strong content practices. At Gusto, we believe that thoughtful design can transform processes and improve user experiences. We’re not just a team; we’re a family that cares deeply about empowering small businesses—because at Gusto, we know that when businesses thrive, so do their teams. If you're enthusiastic about crafting exceptional experiences and want to contribute to building a collaborative workplace, Gusto is the place for you. Join us in our mission to create a world where work empowers a better life!

Frequently Asked Questions (FAQs) for Staff Content Designer, Core Experiences Role at Gusto, Inc.
What responsibilities does the Staff Content Designer at Gusto have?

As a Staff Content Designer at Gusto, your primary responsibilities include defining and implementing content design strategies across our platform. You will collaborate with cross-functional teams to create effective user flows, information architectures, and customer-facing UI content. You'll also be involved in gathering context on product roadmaps and prioritizing initiatives that have significant user impact.

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What qualifications do I need to become a Staff Content Designer at Gusto?

To be a successful Staff Content Designer at Gusto, you should possess a comprehensive content toolkit that includes strong skills in information architecture, UX design, and evaluative research. Experience with platform UX and systems-oriented design is highly valuable. You should also demonstrate a history of advocacy for content quality and a proven ability to ship customer-facing products.

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How does Gusto ensure team collaboration for the Staff Content Designer role?

At Gusto, collaboration is at the heart of our operations. As a Staff Content Designer, you will work closely with design, engineering, data, and product management teams to ensure that content is integrated seamlessly into the user experience. This cross-functional approach allows for a rich exchange of ideas and insights, ultimately enhancing our content practice.

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What is the career growth potential for a Staff Content Designer at Gusto?

Gusto values professional development and career growth. As a Staff Content Designer, you will have opportunities to mentor junior team members and lead content-related initiatives. Your contributions will be key in setting the direction for the content design practice, positioning you for future leadership roles within the company.

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What is the working environment like at Gusto for the Staff Content Designer?

Gusto fosters a collaborative and inclusive working environment. With physical office spaces in Denver, San Francisco, New York City, and the ability to work remotely, our team emphasizes flexibility, support, and open communication, ensuring everyone feels engaged and connected, no matter their location.

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Common Interview Questions for Staff Content Designer, Core Experiences
Can you describe your experience with platform UX design?

In your response, highlight specific projects where you have worked on platform UX design. Discuss any methodologies you employed, the challenges you faced, and how you influenced the design outcomes. It's vital to express your understanding of systems-oriented design and how it can enhance user experience.

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How do you prioritize your work as a content designer?

Talk about your strategies for prioritization, such as using frameworks like the Eisenhower Matrix or identifying high-impact areas. Use examples from past roles where you had to balance multiple projects while ensuring quality content delivery.

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What methodologies do you use for information architecture?

Discuss your approach to information architecture, including any tools or techniques you employ, such as card sorting, tree testing, or user flow mapping. Emphasize how these methodologies help create intuitive and user-friendly experiences.

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How do you ensure content quality and consistency across different teams?

Explain your methods for setting content standards and conducting audits. Provide examples of how you have collaborated with other teams to maintain a cohesive voice and tone in the user interface and throughout the content.

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Can you give an example of a successful customer-facing product you contributed to?

Share a relevant project where you played a key role in the design and shipping of a product. Discuss your specific contributions and how they positively impacted the user experience and customer satisfaction.

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How do you advocate for users within a cross-functional team?

Discuss your techniques for gathering user feedback and presenting user research findings to your team. Explain how you've utilized this information to inform design decisions and advocate for user-centric solutions.

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What do you consider the most challenging part of content design?

Be honest about the challenges you've faced, whether they're related to aligning with stakeholders or adapting content for various platforms. Follow up with strategies you've employed to navigate these challenges successfully.

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Describe your process for creating user flows.

Outline your steps for developing user flows, including stakeholder consultation, identifying user needs, and iterating based on feedback. Encourage showcasing visual examples of past work if possible.

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How do you measure the impact of your content design work?

Explain how you utilize user analytics, feedback, and usability testing to evaluate the effectiveness of your content. Provide examples of how data-driven insights have influenced your design approach.

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What role does collaboration play in your content design process?

Emphasize the importance of cross-functional teamwork in your process. Describe how you partner with multiple departments to integrate diverse perspectives and enhance the final product, ultimately creating better user experiences.

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Gusto was founded in 2011. This company provides payroll processing and employee benefits services. Their headquarters are located in San Francisco, California.

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SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$139,000/yr - $199,000/yr
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
February 27, 2025

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