Machine Sales Representative

As a Machine Sales Representative at Hawthorne Cat, your primary responsibilities include developing and executing marketing plans for your assigned customer base, delivering persuasive sales presentations and quotes, managing customer databases, and ensuring timely invoicing and payment reception. You will also be expected to generate cold calls to establish new accounts, leveraging your extensive knowledge of Caterpillar products to meet customer needs.

To qualify for the Machine Sales Representative role at Hawthorne Cat, you should possess a high school diploma or equivalent, a valid driver's license with a clean driving record, and at least 7 years of product-specific sales experience. Additionally, a deep understanding of Caterpillar products, proficiency in PC skills, and responsiveness to market trends will be vital for success in this position.

Hawthorne Cat supports the growth of its Machine Sales Representatives by providing extensive training programs, career advancement opportunities, and a comprehensive benefits package including medical, dental, and vision plans. You will have access to advanced technical training programs to enhance your skills and contribute to the company's success.

The compensation for the Machine Sales Representative position at Hawthorne Cat includes an estimated annual salary of $35,000 plus commission. The company offers a competitive compensation structure, along with various bonuses for longevity and referrals, ensuring that your hard work and dedication are rewarded.

As a Machine Sales Representative at Hawthorne Cat, you can expect a dynamic work environment that includes both office settings and outdoor interactions. You will engage with customers in various conditions, from demonstrating equipment to discussing needs over the phone, all while enjoying the vibrant community of Kailua-Kona.

Highlight your background in sales, focusing on specific products sold, the strategies you used to achieve sales targets, and how you developed relationships with your customers. Mention any measurable success, such as exceeding sales quotas or expanding a customer database.

Explain your process starting from understanding the customer's needs to conducting market research. Discuss the steps you take to define goals, establish timelines, and measure the effectiveness of the marketing plan while remaining adaptable to changes.

Discuss specific techniques you find effective, such as preparing an elevator pitch, utilizing CRM tools for tracking customer interactions, and consistently following up with prospects. Highlight how you build rapport quickly and present value propositions.

Share your strategies for addressing objections calmly and professionally. Emphasize the importance of listening to the client’s concerns, asking clarifying questions, and providing solutions that align with their needs.

Explain the tools or systems you use for managing customer information, tracking interactions, and scheduling follow-ups. Highlight your approach to ensuring timely communication when it comes to invoicing and payments.

Describe your methods for staying up-to-date, such as attending industry conferences, participating in online forums, or following relevant publications. Discuss how you use this information to better serve your clients.

Share a specific instance where your presentation led to a successful sale. Discuss your preparation process, the feedback you received, and how you customized your pitch to meet the customer’s unique requirements.

Explain your approach to prioritization, such as using to-do lists, setting deadlines, and identifying the most urgent customer needs. Discuss how you balance sales calls, follow-ups, and administrative work efficiently.

Discuss your research on Hawthorne Cat, focusing on its reputation, community involvement, and commitment to customer service. Highlight unique aspects of their product offerings or mission that resonate with you.

Outline the steps you would take to familiarize yourself with the product line, including hands-on training, meetings with product experts, and reviewing technical specifications to ensure you can answer customer inquiries confidently.