Senior Manager Digital Marketing

DescriptionIntroductionDo you want to join an organization that invests in you as a(an) Senior Manager Digital Marketing? At HealthTrust, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.BenefitsHealthTrust, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:• Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.• Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.• Free counseling services and resources for emotional, physical and financial wellbeing• 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)• Employee Stock Purchase Plan with 10% off HCA Healthcare stock• Family support through fertility and family building benefits with Progyny and adoption assistance.• Referral services for child, elder and pet care, home and auto repair, event planning and more• Consumer discounts through Abenity and Consumer Discounts• Retirement readiness, rollover assistance services and preferred banking partnerships• Education assistance (tuition, student loan, certification support, dependent scholarships)• Colleague recognition program• Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)• Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.Learn more about Employee BenefitsNote: Eligibility for benefits may vary by location.You contribute to our success. Every role has an impact on our patients’ lives and you have the opportunity to make a difference. We are looking for a dedicated Senior Manager Digital Marketing like you to be a part of our team.Job Summary and QualificationsSenior Manager Digital Marketing will be responsible for developing, executing and analyzing digital marketing strategies around owned, earned and paid media to grow traffic, brand awareness and demand. Channel responsibilities will include B2B websites, email marketing campaigns, display advertising, SEM/SEO and social media.The Senior Digital Marketing Manager is responsible for delivering strategies and executing the tactics that align with brand/division goals, reporting on performance, and deriving conclusions and actionable insights to improve program efficiency. This person will partner with cross-functional teams to understand the business and oversee third party agencies to support lead generation, conversion and retention goals. The candidate must be experienced in reporting results and educating all levels of management. The ideal candidate is a true marketer who specializes in the digital channel. This is a central service function and will support the organization broadly.What you will do in this role:• Digital Marketing Strategy and Planning: Collaborate with strategic marketing team and cross-functional teams to develop digital marketing plans based on marketing and business objectives to effectively reach and engage our target audiences.• Digital Marketing Execution: Develop an array of digital programs and tactics, leveraging events, tradeshows, display ads and SEO/SEM to build brand awareness, promote thought leadership, and generate leads and cross-sell opportunities.• Website Creation and Management: Lead the development and revisions/updates to all websites, including strategy, content and engagement reporting. Manage digital agencies.• Lead and Campaign Workflows: Utilize marketing automation platforms (CRM) and other technologies to develop lead flow, tracking and reporting to support lead generation, drip and nurture campaigns, event invitations, market research initiatives and e-newsletters.• Design and Layout: Partner with creative to ensure visual design and layouts of websites and communications are consistent with branding guidelines and optimized for engagement. Work with strategic marketers and corp comms to revise and refresh websites.• Message Testing: Develop A-B tests, track and analyze tactics, and adjust as necessary to gain the widest engagement across target audiences. Ensure marketing outreach and engagement results are captured in the company’s marketing automation and CRM platforms.• Social Media Strategies: Support the development and execution of campaign strategies and content calendars to drive brand awareness and thought leadership across various social media outlets.• Analytics: Establish and track KPIs, SEO results and ROI targets for all digital marketing campaigns.What qualifications you will need:• Bachelor's degree in Business or Digital Marketing, Information Technology or a related field.• Minimum 7 years of progressively responsible experience in a B2B digital marketing role implementing marketing automation systems, managing website design and development, and developing campaigns utilizing digital marketing, SEO/SEM and social media.• Experience developing and executing digital marketing strategies and tactics.• Experience in developing content strategies supported by SEO/SEM.• Experience with WordPress, Google Analytics, marketing automation (HubSpot, Pardot, or MarketingCloud), Salesforce or similar tools• Experience selecting and managing third-party vendors to launch campaigns.• Experience in effectively selecting, setting up and integrating technology stacks.• Track record of managing paid search, paid social and display advertising programs to a profitable ROI.• Certification of Advanced Digital Media Marketing, Google Digital Marketing or equivalent is preferred.• Certification of Google Analytics is preferred.In today's challenging business environment of cost pressures, supply disruptions, and workforce shortages, it is crucial for providers to efficiently manage expenses and enhance performance. HealthTrust, in collaboration with 1,800 hospitals and health systems, offers a specialized group purchasing organization (GPO) membership model designed to deliver immediate and sustainable cost savings. Their team of experts provides tailored value acceleration engagements to address specific needs, delivering unparalleled benefits. With nationwide purchasing power and a focus on overall spending management, HealthTrust offers unmatched pricing advantages on supplies, along with industry-leading benchmarks and best practices. The dedicated team is committed to guiding and implementing performance enhancements in cost, quality, and outcomes.HCA Healthcare has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in costs for the delivery of charitable care, uninsured discounts, and other uncompensated expenses."Good people beget good people."- Dr. Thomas Frist, Sr.HCA Healthcare Co-FounderWe are a family 270,000 dedicated professionals! Our Talent Acquisition team is reviewing applications for our Senior Manager Digital Marketing opening. Qualified candidates will be contacted for interviews. Submit your resume today to join our community of caring!We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.HT-AFHP