Director, Retail Media

As the Director, Retail Media at Darkroom, your key responsibilities include developing strategic retail media strategies that drive growth for CPG brands using digital channels, leading a high-performing team of brand managers, and managing client relationships across various platforms including Amazon and Instacart. You will also analyze performance data to refine campaigns, implement innovative solutions, and mentor your team to ensure success.

To qualify for the Director, Retail Media role at Darkroom, you should have 5 to 10 years of experience in CPG e-commerce and a strong background with retailer dotcom platforms. Expertise in managing campaigns on platforms like Amazon and Walmart and demonstrating a data-driven mindset are essential. Exceptional communication and team leadership skills are also required to excel in this pivotal role.

At Darkroom, we are committed to fostering a collaborative and growth-oriented environment for our employees. As the Director, Retail Media, you will mentor and manage a team while encouraging professional development through cross-functional collaboration and interdisciplinary insights to help you grow your skills and stay at the forefront of the industry.

The Director, Retail Media at Darkroom will have a significant impact by leading the charge in driving in-store sales through digital channels. By developing tailored strategies and optimizing campaigns for client success, you'll ensure measurable growth in brand performance, all while maintaining strong relationships that foster client trust and loyalty.

Darkroom prides itself on a remote-first culture that values flexibility and work-life balance. As the Director, Retail Media, you will be part of a dynamic, supportive community that emphasizes collaboration, creativity, and accountability, allowing you to thrive both personally and professionally in a passionate and innovative workplace.

To drive growth for CPG brands, I would first analyze the existing digital landscape, then utilize data-driven insights to customize retail media strategies. Engaging with key platforms like Instacart and Amazon, I would establish optimized campaigns designed for high ROI, along with regular performance reviews to pivot strategies based on real-time analytics.

I believe in fostering a culture of collaboration and empowerment. As the Director, I would set clear objectives, provide the necessary resources for team success, and encourage open communication. Regular feedback and mentorship are key, ensuring each team member feels valued and motivated to contribute their best.

Certainly! In my previous role, I managed a campaign on Amazon that aimed to increase visibility for a new product launch. By optimizing SEO keywords and leveraging targeted ads, we achieved a 150% increase in sales within three months and received positive feedback from the client, highlighting strong conversion rates.

To analyze performance data effectively, I employ a combination of quantitative and qualitative methods. I use analytics platforms to track key metrics such as sales velocity and ROI, coupled with regular performance reviews and client feedback to assess and adjust strategies as needed. Delivering comprehensive reporting ensures stakeholders are informed of progress and actionable recommendations.

Staying current with trends in retail media is crucial in this fast-paced industry. I attend industry conferences, subscribe to relevant newsletters, and participate in webinars. Networking with industry leaders and engaging in discussions about emerging tools and channels also allows me to continuously evolve our approach to retail media.

I have extensive experience managing campaigns across multiple retail platforms, including Instacart, Walmart, and Amazon. My approach involves understanding each platform's unique customer behaviors and leveraging their advertising tools to maximize exposure and sales. This flexibility allows for tailored strategies that resonate with various consumer segments.

Building strong client relationships involves open communication and delivering value consistently. I establish regular check-ins to discuss progress and insights, tailor reports based on their needs, and remain proactive in identifying new growth opportunities. By understanding their business intimately, I can provide strategic recommendations that align with their goals.

Optimizing campaigns for better ROI starts with setting clear objectives and continuously analyzing performance data. I regularly adjust bidding strategies, refine targeting, and conduct A/B testing on creatives. Leveraging advanced analytics allows for real-time adjustments, ensuring that budget allocation aligns with the most effective channels for each campaign.

Critical skills for a Director of Retail Media include strategic thinking, data analysis, client relationship management, and team leadership. The ability to interpret data and translate it into actionable strategies is vital for driving growth. Additionally, exceptional communication skills are essential for articulating strategies and insights to both clients and team members.

Ensuring alignment with overall marketing goals involves comprehensive planning and communication. I start by fully understanding the broader company objectives and then tailor retail media strategies to fit within that framework. Regular collaboration with other marketing teams ensures a cohesive approach and that all efforts work in synergy towards common goals.