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Strategic Account Executive

Strategic Account Executive

At the Hearst StoryStudio we deliver impactful custom content programs for our clients, leveraging Hearst’s rich history, extensive audience reach and best-in-class content marketing solutions. With over 15,000 custom stories told across 20 different verticals the opportunities are endless for our new Strategic Account Executive. 

Hearst StoryStudio is searching for a dynamic Strategic, National Account Executive with national agency contacts to sell strategic custom content solutions leveraging Hearst, the StoryStudio product suite, audience, traffic, and digital data to reach their target audience. 

Why Hearst StoryStudio? Our diverse team is filled with passionate individuals who want to win. We offer an upbeat and collaborative working environment where challenging the norm is encouraged. With ample opportunities to learn new skills and advance within the organization, our team members are given the tools to learn and grow their careers.

What will you do?

  • Sales Goals: Exceed sales activity, pipeline, and revenue goals on a monthly basis.
  • Lead Generation: Call on medium to large businesses to show the value of our suite of advertising products. Generate new leads through cold calling, email marketing, networking, and staying aware of new business openings.
  • Pipeline Management: Continually build a pipeline of new business and upsell opportunities.
  • Product Expertise: Become an expert on our digital and print products/services.
  • Client Interaction: Conduct discovery calls and presentations with prospects and customers.
  • Client Solutions: Recommend new products and promotional opportunities to current clients and handle objections efficiently.
  • Forecasting: Manage client pipeline and monthly revenue forecast. 
  • Advertising Solutions: Create engaging advertising solutions to solve clients’ business needs.

What will it take to be successful?

  • Purposeful: You are direct and get things done quickly, with confidence, integrity, and determination.
  • Adaptable: You react and adjust to changing conditions and come up with practical ideas to deal with them.
  • Driven: You have self-assurance and competitive drive, delivering high-quality, organized, and repeatable results.
  • Communicator: You are a lively and intelligent person with a stimulating influence on others.
  • Trend-savvy: You will keep informed of industry developments to ensure our digital advertising strategies remain cutting-edge and effective.

What we’re looking for:

  • Education: BA/BS degree in Advertising, Marketing, or Communications a plus or equivalent experience.
  • Experience: 5+ years of business-to-business outside sales in advertising or media, with a proven success in new business acquisition and exceeding revenue goals.
  • Skills: Superior presentation, interpersonal, and communication skills. Technically savvy with experience in Salesforce, Excel, and PowerPoint.
  • Mindset: Goal-oriented, competitive, and forward-thinking with strong business and financial acumen.

What we offer:

  • Dynamic Environment: A great work environment where it's never boring.
  • Competitive Compensation: Competitive base salary with uncapped commissions for unlimited earning potential.
  • Collaborative Culture: Ideas and input are always welcome.
  • Benefits Package: Health, dental, vision coverage, flex spending accounts, short & long-term disability insurance, 401k with company match, and paid time off, and additional perks.
  • Learn more about Hearst StoryStudio at hearststorystudio.com
  • Remote work - Hearst can offer remote work in many states, with the option to also work in one of our local market offices, like San Francisco, Houston, or New York City. 

In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in California. The reasonable estimate is between $85,000 and $95,000. Please note this information is specific to those hired in San Francisco. A final decision on the successful candidate’s starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.

The Hearst StoryStudio is a full-service brand studio and content marketing agency providing digital-first solutions for brands big and small. Our industry-leading sponsored content and native advertising programs include scalable, guaranteed readership for our client partners

#LI-BV1

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What You Should Know About Strategic Account Executive, Hearst Newspapers

As a Strategic Account Executive at Hearst StoryStudio, you will play a pivotal role in crafting custom content programs that resonate with diverse audiences. Your mission? Leverage Hearst’s extensive resources and your own network to connect medium to large businesses with strategic advertising solutions. The ideal candidate will exceed sales activity and revenue goals, all while managing a robust pipeline of fresh leads generated through cold outreach, networking, and market awareness. You’ll become an expert in Hearst's unique digital and print offerings, engaging directly with clients through discovery calls and presentations. The collaborative culture at Hearst encourages you to contribute your ideas while continuously honing your skills. With a track record of successful business-to-business sales and a proactive approach to trends in the advertising landscape, you will tackle client challenges head-on and recommend tailored solutions. No two days will be the same in this dynamic back-and-forth with clients as you forecast revenues, manage pipelines, and thrive in a fast-paced environment. Whether you're embracing remote work or joining us in San Francisco, you’ll be part of a passionate team dedicated to creative wins. If you embody the qualities of being purposeful, adaptable, driven, and an excellent communicator, Hearst StoryStudio might just be your next adventure. Plus, we back our team with a comprehensive benefits package and competitive, uncapped commissions, creating an environment where your success is truly our success.

Frequently Asked Questions (FAQs) for Strategic Account Executive Role at Hearst Newspapers
What are the main responsibilities of the Strategic Account Executive at Hearst StoryStudio?

The Strategic Account Executive at Hearst StoryStudio is responsible for exceeding sales goals by actively engaging with medium to large businesses and showcasing strategic advertising solutions. Core responsibilities include lead generation, pipeline management, conducting client presentations, and recommending tailored advertising solutions to meet client needs.

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What qualifications are required to become a Strategic Account Executive at Hearst StoryStudio?

To qualify as a Strategic Account Executive at Hearst StoryStudio, candidates should ideally have a BA/BS degree in Advertising, Marketing, or Communications, along with a minimum of 5 years of outside sales experience in business-to-business advertising or media, demonstrating a successful track record of new business acquisition.

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What skills are essential for a Strategic Account Executive at Hearst StoryStudio?

Key skills for a Strategic Account Executive at Hearst StoryStudio include superior presentation and interpersonal abilities, technical proficiency with tools like Salesforce, Excel, and PowerPoint, and strong communication skills. A goal-oriented mindset and an understanding of business and financial acumen are also essential.

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What can I expect from the work culture as a Strategic Account Executive at Hearst StoryStudio?

The work culture at Hearst StoryStudio is dynamic and collaborative, fostering an environment where team members are encouraged to contribute innovative ideas. The environment is vibrant, and working in teams or independently, you'll find that it’s filled with passionate, forward-thinking individuals focused on achieving results.

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Is remote work an option for the Strategic Account Executive position at Hearst StoryStudio?

Yes, Hearst StoryStudio offers flexibility with remote work options available in many states. You can choose to work remotely or in one of our office locations, such as San Francisco, Houston, or New York City, providing the balance of home and professional life that suits you best.

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Common Interview Questions for Strategic Account Executive
How do you plan to exceed sales activity and revenue goals as a Strategic Account Executive?

To exceed sales goals, I focus on creating a structured plan that incorporates effective lead generation techniques like cold calling and networking. I also prioritize relationship building with clients to understand their needs, which allows me to tailor our offerings to provide the most value.

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What strategies would you use to manage your sales pipeline effectively?

I would utilize a combination of CRM tools like Salesforce to monitor the sales pipeline while keeping it organized. Regularly updating and segmenting leads based on their status will ensure I can prioritize my efforts effectively, focusing on hot leads while nurturing the relationships with others.

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Can you provide an example of how you effectively handled a client objection?

When faced with a client objection, I always first listen to their concerns thoroughly. Then, I address their issues with relevant data and case studies that demonstrate successful outcomes for similar clients. This approach not only provides solutions but builds trust.

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How do you stay updated with industry trends relevant to the position?

I stay informed about industry trends by following leading marketing blogs, attending webinars, and participating in networking events. Subscribing to newsletters from thought leaders in advertising and media also helps me stay ahead of the curve.

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What are your key techniques in presenting advertising solutions to clients?

I always tailor my presentations to address the specific needs and pain points of the client. Providing relevant and compelling case studies, interactive elements, and analytics helps to engage the client while illustrating the effectiveness of our products.

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What motivates you to succeed in a sales role?

My motivation comes from the thrill of closing a deal and seeing the positive impact of our solutions on clients. The competitive nature of sales combined with the satisfaction of achieving my goals drives me to consistently improve my skills and performance.

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How do you build relationships with potential clients?

I focus on personalized outreach tailored to each potential client, whether through a friendly introduction via email or a call. Building rapport takes time; I engage in meaningful conversations to show genuine interest in their business and challenges.

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Describe your experience with a sales CRM and how you use it.

I have extensive experience using Salesforce to track leads, manage opportunities, and forecast sales. I utilize it to keep detailed notes on client interactions, set reminders for follow-ups, and develop sales reports to analyze performance metrics.

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What is your approach to setting and achieving personal sales goals?

My approach starts with setting clear, measurable goals that align with company objectives. I break these goals down into quarterly and monthly milestones, which I monitor regularly, adjusting my strategies as needed to remain on target.

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Why do you want to work for Hearst StoryStudio as a Strategic Account Executive?

I admire Hearst StoryStudio's commitment to innovative content solutions and its collaborative culture. I want to be part of a team that is not only passionate about what they do but also dedicated to helping clients succeed in a rapidly changing digital landscape.

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DATE POSTED
April 2, 2025

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