Director, Channel Marketing - Stoves

DescriptionEvery professional wants to work for an industry leader. Now is your chance as Hearth & Home Technologies (HHT) is hiring a Director, Channel Marketing in Lakeville, MN.A career at Hearth & Home Technologies puts you in the position of working with the most popular brands in the industry, and having an impact on a product that people love. The hearth is the center of the home and family life.As the Director, Channel Marketing for the Stoves Business Unit, this role supports the vision and goals by delivering value to, with, through and for HHT stove trade partners. The scope of this role includes developing and implementing strategic marketing programs and go-to-market communications that build strong partner relationships while driving growth for our new Forge & Flame brand.What You Will DoChannel Engagement• Develop and lead channel enablement initiatives that create alignment with our trade partners while shaping our go-to-market execution.• Redefine clear and compelling trade programs that our dealer business partners will champion while solidifying strong local partners for our stove brands.Strategic Marketing• Develop partner programs across all channels (including specialty hearth retailer, wholesale, DIY, or home improvement retail) to deliver SBU goals.• Execute marketing plans to meet established growth targets.• Nurture partner marketing capabilities with programs that carry brand experience to the local level (co-op, displays, merchandising).• Identify promotional needs, implement plans, and coordinate brand building activities with and through trade channel partners.• Drive a point-of-view for national and regional events and trade show attendance.• Evangelize the modern consumer buying journey to influence our marketing strategies alongside channel partner’s needs.• Work closely with sales teams to ensure the development of marketing tools contributing to growth initiatives and selling needs.• Review, lead and collaborate with all teams delivering content to trade partners through myyHHT.com and beyond to ensure relevancy and accuracy of tone.• Develop critical KPI’s and a reporting system to track effectiveness of trade marketing programs.Connection• Prioritized time “in the field” and with leadership to be the conduit from the trade to core business unit strategies.• Model the values and practices of HHT and HNI.• When beneficial to the position, participate in strategic alliances and professional organizations to ensure that HHT is visible and properly placed within the industry.Qualifications• Bachelor’s degree in Business Administration, Marketing or related field or equivalent combination of education and experience• Minimum of 10 years of progressively responsible, successful, and balanced experience and leadership in marketing strategies, including channel and trade marketing; retail store development; and brand management• Demonstrated ability to build positive partnerships and work collaboratively with cross-functional business unit teams• Home, building products and/or hearth industry experience preferred• Strategic – think both long-term and short-term to develop impactful channel marketing plans• Influence – ability to challenge the norms in an indirect but impactful way, does not shy away from conflict• Leadership – ability to lead cross-functionally to drive success and commitments• Communication – requires excellent communications both written and verbal and at many levels with strategy documents, marketing information, etc. Requires confident public speaking abilities in front of large audiences. Ability to communicate at broad based strategic level as well as detailed tactical level.• Organization – ability to multi-task and clearly prioritize and deselect priorities.• Sense of Urgency - self-motivated and directed, ability to work quickly and efficientlyAbout Working For Hearth & Home TechnologiesTake ownership of your career with a job that ignites your passions and rewards your hard work. At Hearth & Home Technologies, you will have the opportunity to Burn Brighter working with a supportive team developing industry-leading hearth products.Hearth & Home Technologies is an operating division of HNI Corporation (NYSE: HNI). We design, manufacture and distribute a wide variety of gas, electric, wood and biomass burning fireplaces, inserts, stoves and accessories. Lakeville, Minnesota is our home, but we have locations throughout the United States.Our company endeavors to make www.hearthnhome.com accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact us at 952-985-6000 or via email at [email protected]. The Company is an equal opportunity employer and does not discriminate on the basis of and all qualified applicants will receive consideration for employment without regard to race, creed, color, sex, affectional or sexual orientation, gender identity or expression, gender, ethnicity, religion, national origin, ancestry, nationality, age, disability, marital status, veteran status, genetic information, or on any other basis prohibited by law (except where an attribute is a bona fide occupational qualification).