Content Specialist

Who are Heidi?

Heidi is on a mission to half the time it takes to deliver world class care. 

We believe that in 2050 every clinician will practice with AI systems that free them from administrative burden and increase the quality and accessibility of care to patients across the world. 

Today, we have a suite of tools that modernize documentation. Tomorrow, we’ll equip every healthcare org with AI assistants that undo the tediums of clinical & non clinical work. Our team is a potent mosaic of sage, accomplished  leaders & brilliant polymaths hungry to prove it. We achieve in 6 months what it takes our competitors 4 years to do. We’ve  raised our $10M Series A led by Australia's largest VC firm, Blackbird Ventures and in the midst of our next raise, with an ambitious global go-to-market strategy starting with the US & UK. 

We’re hiring a Content & Creative Specialist who’s ready to make waves in the AI healthtech space. You’ll be managing our creative and content engines; testing, tweaking, and optimising the voice of Heidi to drive rapid growth globally. Working closely with our VP, GTM and the founders, you’ll be our 1st dedicated content and creative specialist in the team and will have a great opportunity to build something 0 to 1.

What you’ll do:

• Develop and execute a winning content plan: Devise a content delivery plan that tells the Heidi story, builds awareness, engages our customer verticals, geographies and settings where Heidi is used.

  • Key metrics: Content engagement and delivery velocity

• Create high-quality, value-packed content: Conceptualise, write, design, and produce a variety of content assets including blog posts, videos, infographics, email campaigns, and more.

  • Key metrics: Content quality scores, content velocity

• Optimise content performance: Continuously monitor, test, and iterate on content to maximise its impact. Find new ways to leverage evergreen content to sweat our assets.

  • Key metrics: Traffic, conversion rates, audience growth

• Build a thriving content community: Foster meaningful connections with customers, industry influencers, and brand advocates. Leverage user-generated content and collaborate on co-created pieces.

  • Key metrics: Community engagement, referral traffic

• Elevate the brand through media and PR: Develop a steady cadence of press outreach, guest post placements, and earned media opportunities that amplify the brand's content and thought leadership.

  • Key metrics: Media mentions, domain authority, referral traffic from earned media

What we will look for:

• High calibre writing talent across multiple mediums and multiple customer demographics

• Proven ability to tell stories that win attention, from content engagement to PR

• Experience in building and delivering a high performing, high output content calendar

• Exposure to markets beyond ANZ and writing for local/geographic specificities

Attitude is more important than experience so if you are a hungry, competitive  and highly motivated operator who has a knack for problem solving and driving growth, we want to hear from you.

What do we believe in?

• We create unconventional solutions to difficult problems and we build them fast. We want you to set impossible goals and make them happen, think landing a rocket but the medical version.

• You'll be surrounded by a world-class team of engineers, medicos and designers to do your best work, inspired by our shared beliefs:

  • We are relentless owners, we take full accountability for our work, embracing victories and setbacks.

  • We are clinical inventors, guided by an unwavering moral compass and grounded in data-driven truths.

  • We are humble winners, pursuing  success with a stoic determination while remaining warm and humble with each other in victory.

  • We are confident explorers, welcoming uncertainty with open arms; thriving in uncharted territories and excelling in low-context environments.

Why you will flourish with us 🚀?

• Flexible work with a 50% hybrid environment

• Additional paid day off for your birthday and wellness days

• A generous personal development budget of $500 per annum

• Learn from some of the best engineers and creatives, joining a diverse team

• Become an owner, with shares (equity) in the company, if Heidi  wins, we all win

• The rare chance to create a global impact  as you immerse yourself in one of Australia’s leading healthtech startups 

• If you have an impact quickly, the opportunity to fast track your startup career!