Werkstudent - Social Media Marketing (m/w/d)

As a Werkstudent in Social Media Marketing at heycar, your main responsibilities include content creation and posting across various platforms like Instagram and TikTok, engaging with our community, and bringing innovative ideas to our social media strategy. You'll also produce and edit video content, ensuring that our presence remains dynamic and appealing.

To be considered for the Werkstudent - Social Media Marketing position at heycar, you should be social media-savvy, creative, and have a strong presence in front of the camera. Familiarity with tools like Canva and a fresh approach to content ideas are important. Additionally, having an interest in mobility and digital transformations in the automotive industry will help in connecting with our audience.

Working as a Werkstudent in Social Media Marketing at heycar will help you develop skills in content creation, community management, and video editing. You’ll also gain valuable experience in brand representation and strategy development, all within a supportive team environment that encourages creativity.

The team culture at heycar is collaborative and motivated! We believe in working passionately together, and we offer a creative space where innovative ideas can thrive. Whether you work remotely or in the Berlin office, you’ll feel like an integral part of our vibrant community.

The work-life balance for a Werkstudent in Social Media Marketing at heycar is very flexible. You can choose to work remotely or from our Berlin office, adjusting your schedule to fit your personal life while contributing effectively to our team and projects.

When answering, focus on your familiarity with different platforms, the types of content you've created, and metrics you've tracked to assess performance. Be prepared to share specific examples that showcase your skills and understanding of audience engagement.

Discuss strategies such as consistent branding, audience engagement techniques, and using analytics to refine content strategies. Highlight a few successful campaigns you admire and explain why they were effective.

Explain your methods, such as following industry leaders, subscribing to relevant newsletters, or engaging with communities discussing trends. Mention how you’ve implemented new trends into your previous content or strategies.

Share your approach to community management, such as responding to comments in a timely manner or creating interactive content like polls and Q&As that encourage participation and build a community.

List tools like Canva, CapCut, and any others you’ve used. Describe specific tasks you accomplished with these tools, and if possible, mention a project where these skills positively impacted your results.

Choose a notable campaign and discuss its objectives, execution, and outcomes. Analyze what made it successful and how you could apply similar principles to your role at heycar.

Discuss elements like relatability, visual appeal, storytelling, and relevance to your target audience. Provide examples from your own content creation that align with these factors.

Describe your approach, emphasizing the importance of professionalism, taking issues offline when necessary, and using feedback constructively to improve future content or engagement.

Reflect your enthusiasm for the automotive industry and the digital transformation of car buying. Showcase your admiration for heycar’s innovative approach and why you believe your skills align with the company's goals.

Discuss your career aspirations and willingness to grow within the field. Mention the skills you aim to develop alongside your ambitions and how they align with the evolving nature of social media marketing.