Communications Specialist

As a Communications Specialist at Highbar, you'll take on key responsibilities that include creating and distributing the monthly employee newsletter, weekly leadership memos, and maintaining internal SharePoint pages to ensure easy access to important information. You'll also support external communications, assist with website updates, and help track communication campaign performance. Overall, your role is crucial in aligning messaging with Highbar’s mission and supporting various internal and external initiatives.

To be a successful Communications Specialist at Highbar, candidates should have a Bachelor's degree in Communications, Public Relations, Marketing, or a related field, or equivalent work experience. Additionally, 1-2 years in communications or a similar role is required. Strong written and verbal communication skills, excellent organizational capabilities, and attention to detail are essential. Familiarity with Microsoft Office and SharePoint is a plus, as well as the ability to work both independently and collaboratively.

In the Communications Specialist role at Highbar, you play a pivotal role in brand management by ensuring that all messaging aligns with our Tailfeather initiatives and the Belief-Behavior-Outcome model, which includes values like 'Care Deeply' and 'Create Joy.' Your dedication to crafting clear and consistent messaging reinforces our mission and vision, ensuring that both employees and external audiences understand and connect with our brand ethos.

Working as a Communications Specialist at Highbar means joining a dynamic and supportive environment where collaboration is key. You’ll engage with various teams across the organization, enhancing communications while contributing to Highbar's culture. The role offers the chance to bring creativity into internal and external projects while upholding our mission to revolutionize the Physical Therapy industry. A collaborative spirit and adaptability will thrive in this fast-paced yet rewarding setting.

As a Communications Specialist at Highbar, you can expect to manage a variety of exciting projects. This includes planning and executing company events, developing communication strategies for initiatives like 'September of Move' and 'Care to Wear', and creating promotional materials. Additionally, you will be responsible for maintaining a comprehensive communication calendar, which ensures all deliverables are executed on time and promote engagement and visibility across the organization.

To ensure effective internal communication, I focus on clarity and consistency. I use various channels to distribute relevant content, such as newsletters and memos, while regularly gathering feedback to adjust strategies based on employee needs. Additionally, I believe in fostering an open environment where employees feel comfortable sharing their thoughts.

I have experience using various project management tools like Trello and Asana to keep track of tasks and deadlines. I find these tools helpful for collaborating with teams, as they provide visibility into progress and allow for easy updates and adjustments.

When faced with tight deadlines on communication projects, I prioritize tasks based on urgency and impact. I communicate proactively with my team, set clear timelines, and leverage templates or existing content to streamline the process. Staying organized and focused ensures that I meet deadlines without compromising quality.

My approach to creating engaging content involves understanding my audience's needs and interests. I incorporate storytelling elements that resonate, use visuals where appropriate, and focus on delivering value in every piece. Additionally, I always keep our brand voice and identity intact.

I measure the effectiveness of communication campaigns through metrics such as open rates, click-through rates, and feedback surveys. Analyzing these data points helps identify what's working well and where adjustments are necessary. Continuous improvement based on this analysis is essential to refining strategies.

One successful project I managed was the launch of a monthly employee newsletter. I coordinated the content creation process, collaborated with various teams, and ensured timely distribution. The positive feedback highlighted improved employee engagement and connection with our brand initiatives, which was incredibly rewarding.

I ensure consistent messaging across different channels by developing a comprehensive communication strategy that outlines key messages and brand guidelines. Regular training for team members is essential, and I frequently review content before publication to maintain alignment with our branding and strategic goals.

Feedback is crucial in my work as it allows me to gauge the impact of my communication efforts. I actively seek input from colleagues and stakeholders and utilize feedback to refine content, improve processes, and enhance overall communication effectiveness.

When managing conflicting priorities in communications, I assess the urgency and significance of each task. I communicate with relevant stakeholders to negotiate timelines when necessary and ensure that high-priority projects are addressed first while maintaining clarity on expectations.

Highbar's mission is to revolutionize the Physical Therapy industry by empowering individuals to feel better, move freely, and live fully. The company values include 'Care Deeply,' 'Grow Forward,' 'Lead the Way,' and 'Create Joy.' Understanding these principles is essential for me as they align with my own commitment to effective communication and engagement.