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Social Media Editor - XXL

XXL is seeking a Social Media Editor to enhance its social media presence, focusing on hip-hop culture and audience engagement through creative content.

Skills

  • Social media expertise
  • Video editing and production skills
  • Knowledge of hip-hop culture
  • Strong communication abilities
  • Proficient in Photoshop and Canva

Responsibilities

  • Build and maintain editorial calendars for hip-hop events
  • Analyze social media performance daily
  • Identify trending topics and popular memes
  • Create engaging social media content
  • Collaborate with editorial staff
  • Host and appear on camera for video content

Education

  • Bachelor's degree in related field preferred

Benefits

  • 3 weeks of PTO + 9 paid holidays
  • Medical, Dental, and Vision Insurance
  • 401(k) Retirement Plan
  • Casual work environment
  • Company provided laptop
  • Competitive salary + bonus program
  • Pet Insurance
  • Time off for volunteering
To read the complete job description, please click on the ‘Apply’ button
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Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Social Media Editor - XXL, Townsquare Media

Are you a social media whiz with a passion for hip-hop? If so, XXL is looking for you! As the Social Media Editor, you'll have the chance to connect with our audience and elevate our presence on platforms like Instagram, Twitter, TikTok, and YouTube Shorts. In this vibrant role, your expertise in both social media and internet culture will shine. You’ll craft engaging posts daily, master the XXL voice, and dive deep into the trends that resonate with hip-hop fans. We want someone who eats, sleeps, and breathes social media, keeping an ear to the ground for current news and viral content. Your creative flair will allow you to design eye-catching graphics and videos, and your on-camera presence will help shape our video content responsible for daily hip-hop news. With your finger on the pulse of the latest memes and social trends, you'll engage with our community in a relatable, meaningful way. Together with our editorial team, you’ll brainstorm ideas and cover events, ensuring XXL remains a go-to source for hip-hop culture. If you’re ready to make your mark in a casual and high-energy environment, this is the perfect opportunity for you. Come join us at XXL and help us build our community one post at a time!

Frequently Asked Questions (FAQs) for Social Media Editor - XXL Role at Townsquare Media
What are the responsibilities of the Social Media Editor at XXL?

As a Social Media Editor at XXL, you'll oversee our major platforms, creating and managing daily content that resonates with our hip-hop audience. Your main duties will include developing editorial calendars, analyzing content performance, identifying trending topics, creating engaging visual content, and being the face of our on-screen video productions. You will also brainstorm ideas tailored specifically for our community, ensuring that we are always connected to the pulse of hip-hop culture.

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What qualifications should a Social Media Editor at XXL have?

Ideal candidates for the Social Media Editor position at XXL need to have over three years of social media and video editing experience, coupled with a profound knowledge of hip-hop culture. Proficiency in graphic design tools like Photoshop and Canva, along with strong communication skills, is essential. Additionally, you should be comfortable managing heavy workloads and quickly adapting to shift priorities, showcasing your passion for music and web culture.

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How can the Social Media Editor at XXL engage with the audience?

Engagement is crucial at XXL, and as a Social Media Editor, you'll employ various strategies to connect with our audience. This includes listening to social conversations in real-time, responding to comments, taking part in trending discussions, and creating content that resonates with our community's values. By utilizing memes, current events, and hip-hop news in creative ways, you'll foster a stronger connection between XXL and its followers.

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What kind of content will the Social Media Editor create at XXL?

At XXL, the Social Media Editor will create diverse formats of social-native editorial content, including graphics, memes, videos, and Instagram stories. This creativity should reflect the hippest trends and current news in the hip-hop scene, while also showcasing your distinct style. Both in written and visual forms, the content aims to entertain, inform, and engage our audience, ultimately fostering a deeper connection with them.

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What are the benefits of working as a Social Media Editor at XXL?

Working at XXL as a Social Media Editor comes with a plethora of benefits including a competitive salary, three weeks of paid time off, medical and dental insurance, a 401(k) plan, and a casual work environment. Additional perks include a company-provided laptop, opportunities for upward mobility, company discounts, and even time off for volunteering. This role offers not just a job, but a community-centric atmosphere where your passion for hip-hop can thrive.

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Common Interview Questions for Social Media Editor - XXL
Can you share your experience with managing social media platforms relevant to the role of Social Media Editor?

In answering this question, focus on the specific platforms you've managed and the types of content you've created. Highlight metrics of success, such as engagement rates or follower growth, and discuss any innovative strategies you've employed to resonate with the audience.

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How do you stay updated on the latest trends in hip-hop and social media?

Demonstrate your keen awareness of hip-hop by discussing your go-to sources, whether it's blogs, podcasts, or social media channels. Mention any influencers or thought leaders you follow and how you leverage their insights to stay ahead in your role.

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Describe a time you created a social media campaign that significantly engaged your audience.

Use the STAR method (Situation, Task, Action, Result) to recount a memorable campaign. Focus on your strategic planning process, creativity in execution, and the measurable outcomes that resulted from your efforts.

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What role does analytics play in your social media strategies as a Social Media Editor?

Explain how you rely on data to gauge content performance and audience engagement. Discuss specific metrics you track to refine your strategies and how this data informs your editorial decisions.

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How would you incorporate trending memes into content for XXL's social platforms?

Talk about your approach to identifying trending memes and how you’d creatively adapt these for the hip-hop audience. Discuss your understanding of humor, relevance, and timing when posting meme-based content to maximize impact.

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Share an instance of how you've dealt with negative feedback on social media.

Share a specific situation where you received negative feedback and explain how you addressed it constructively. Focus on your ability to engage the audience while maintaining the brand's voice and ensuring that the conversation remains respectful.

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What tools do you use for content creation and editing?

Be prepared to discuss your proficiency with design and editing tools like Photoshop, Canva, or video editing software. Explain how these tools enhance your workflow and the quality of your content.

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Discuss how you balance creativity with the need for consistent brand messaging.

Showcase your understanding of brand voice and how you infuse creativity while remaining aligned with XXL’s identity. Use examples of how you've successfully merged both aspects in previous roles.

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How do you prioritize your workload, especially during high-volume periods?

Provide insight into your organizational skills and the tools or methods you use for task management. Mention any systems you employ to maintain high-quality output during busy times.

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Why do you think community engagement is vital for a brand like XXL?

Articulate your perspective on the importance of community connection for a brand in the hip-hop space. Discuss how nurturing relationships and engaging with fans not only enhances brand loyalty but can also lead to organic growth on social platforms.

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Townsquare is not afraid to try new things and new ways of doing business. We are a non-traditional multi-media company with a vision of making the all of our media experiences integrated, thus more effective for our clients and more exciting for ...

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FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$60,000/yr - $80,000/yr
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 17, 2024

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