Senior Marketing Manager- Paid ( Full Time, Remote)

As a Senior Marketing Manager - Paid at Hike, your core responsibilities include developing and executing performance marketing strategies across various digital channels, optimizing paid campaigns to ensure high return on ad spend (ROAS), and managing and improving retention campaigns to engage lapsed users. You will also analyze campaign data to derive insights that inform future strategies, drive user acquisition, and enhance overall customer experience.

To qualify for the Senior Marketing Manager - Paid position at Hike, you should ideally have over 7 years of experience in performance marketing. A deep expertise in platforms such as Google Ads, Meta Ads, and Programmatic Advertising is essential. Strong analytical skills, experience with budget management, and a proven track record in optimizing campaigns like CPA and ROAS are critical for success in this role.

Succeeding in a remote Senior Marketing Manager - Paid role at Hike requires excellent self-discipline, effective communication skills, and the ability to collaborate virtually. Make sure to stay organized, proactively manage your tasks, and engage regularly with your cross-functional teams. Embrace global time zones and use digital tools effectively to keep projects moving forward and maintain alignment with your colleagues.

In your role as a Senior Marketing Manager - Paid at Hike, you'll manage various types of campaigns focusing on user acquisition, retention, and reactivation. You will leverage paid channels such as Google Ads, Meta Ads, and influencer marketing, creating data-driven strategies that reflect the company’s goals. Additionally, you’ll oversee lifecycle marketing through CRM tools, ensuring seamless user engagement throughout their journey.

The culture at Hike for the Senior Marketing Manager - Paid position is vibrant, collaborative, and performance-driven. At Hike, your contributions matter significantly, as every team member is viewed as an owner. With a focus on customer obsession and innovation, you will thrive in an environment that values creativity, curiosity, and a commitment to continuous improvement.

In managing Google Ads, I focus on keyword research and audience targeting. My approach involves regularly analyzing performance metrics such as CTR and CPC, and I utilize A/B testing to fine-tune ad copies and landing pages. This data-driven approach has allowed me to achieve significant ROAS improvements, which I would love to discuss further in detail.

I've successfully increased user retention by creating targeted re-engagement campaigns on platforms like Facebook and Google. By analyzing user behavior data and segmenting audiences, I design personalized ads that resonate, driving users back to the platform effectively. I’d be happy to share examples of campaign structures that worked well in past projects.

Measuring success involves tracking key performance indicators (KPIs) such as CPA, LTV, and ROAS. I regularly utilize analytics platforms to assess performance and adjust tactics accordingly. A comprehensive report summarizing these insights helps in understanding what resonates and where improvements are needed. I can illustrate some specific examples from my previous work.

I once faced challenges with a campaign that struggled to gain traction due to high competition. I revamped the creative strategy, including more engaging visuals and tailored messaging. Additionally, leveraging influencer partnerships helped amplify reach. Ultimately, we turned the campaign around, significantly boosting engagement rates.

I make it a priority to read industry publications, attend webinars, and network with fellow marketers to keep my knowledge fresh. Engaging in online marketing communities also provides insights into emerging trends. This proactive approach enables me to implement innovative strategies and stay competitive.

Data analysis is at the core of my marketing strategies. By utilizing analytics tools, I identify trends and extract actionable insights. This information informs my decision-making processes, helping me optimize campaigns for maximum effectiveness. A data-centric approach leads to better-targeted efforts that drive user acquisition and retention.

I adopt a strategic approach to budget management by setting clear goals from the start. I monitor spending closely and employ real-time analytics to ensure optimal allocation across campaigns. Regular performance reviews allow me to shift investments to the best-performing channels and adjust for cost-efficiency.

Yes, I've actively engaged with influencers to create impactful marketing campaigns. I focus on aligning the influencer’s audience with our target demographics, ensuring authentic connections. By developing creative strategies and tracking performance, I can measure the ROI effectively and iterate on future campaigns based on insights.

The most critical aspect is understanding the target audience. Crafting message and creative that resonates on a personal level creates a strong emotional connection, driving engagement. Coupled with robust data analysis to guide decisions, this understanding helps craft campaigns that lead to tangible customer journeys.

I've effectively utilized CRM tools for lifecycle marketing, enabling personalized outreach and segmentation based on user behaviors. By designing triggered campaigns and tailored communications, I can enhance customer experiences and increase retention. This approach not only strengthens relationships but fosters long-term loyalty.