Marketing Intern (Digital Experience & PR/Communications)

Position: Marketing Intern (Digital Experience & PR/Communications)Location: Mahwah, NJLive the Exceptional With Soul. This is the singular purpose of JLR.JLR's global footprint means that people from a diverse array of backgrounds, from all over the world, are part of our family. It is our people who can create the pioneering spirit and positive atmosphere for collaboration and communication. It is our people who can accelerate change, innovation and product creation.The JLR Internship Program is an opportunity for personal growth and development from a business and learning perspective. Working at JLR means opportunity, teamwork, and growth. That's why working here is so much more than a job. This internship will work with our Customer Experience Depratment and Pats/Logistics Department.Details of the program:• The program is open to students at a Junior or Senior level in their Bachelor's Degree program or Graduate Program• The Internship is for June 10, 2024 to May 23, 2025• 25-29 hours per week during business hours (Business Hours: Monday- Friday 8:30am-5:00pm)• Hybrid Schedule available• Paid internship - $18/hourWhat you will be doing:• Support Digital Experience team in shaping and optimizing our digital channels to achieve our brand and sales goals, enhance customer engagement, drive conversions, and maximize business outcomes.• Support daily operations of JaguarUSA.com and LandRoverUSA.com for the four brands: Jaguar, Range Rover, Defender, Discovery.• Examine online user behavior, identify areas of improvement, and implement solutions.• Create and conduct A/B tests regularly to gain insights and assist in decision-making.• Monitor and report on key performance indicators (KPIs) related to user experience, conversion rates, and engagement metrics, providing actionable recommendations to optimize performance.• Assist in website maintenance, collaborating with internal and external stakeholders during reviews for all brands.• Utilize Adobe Experience Manager, Decibel, Tableau and Google Analytics to enhance digital experiences.• Provide support to the JLR Public Relations and Corp Communications Team. Projects and activities consist with:• Supporting Social Media Activities - Project planning, asset planning and content asset management, copy review, for paid and organic channels• Supporting Marketing Communications- Collaborate on video edits, paid media partnership content strategy, model and brand asset creations and edits to ensure branding and key messaging is communicated.• Supporting Public Relations- Assist in the day to day activities for the JLR PR dept. Update tracing documents for upcoming calendar and awards trackers, review press releases, support event planning and budgets. Track PR fleet activities and plans.What you will need:• Bachelor's Degree in progress (Junior or Senior), or pursuing a graduate studies degree for 2024-2025 - degree concentration relavent to this internship• Ability to maintain strict confidentiality• High level of professionalism• Detailed orientated, self starter, strong work ethic, team player, ability to build to build rapport and communicate confidently;• Must be proficient in Microsoft Office Suite (Excel, PowerPoint, Word)• Candidates must have strong written and verbal communication skillsSo Why Us?• As a people-first company, working at JLR means opportunity, teamwork, and growth. That's why working here is so much more than a job.• Be part of an international, inclusive, and open-minded company• You are never just a number. We take pride in taking care of our employees doing everything we can to make sure that our teammates thrive both in and out of the office.• Quarterly Chair Massages• Complimentary lunch• And more!Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.Jaguar Land Rover North America, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Jaguar Land Rover North America, LLC complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.