Marketing Database Specialist

As a Marketing Database Specialist at Holland & Knight, you'll be responsible for a variety of tasks including the entry and updating of contact, engagement, and opportunity records in our InterAction CRM system. You'll collaborate with marketing and IT departments to enhance data acquisition tools, conduct regular audits of the database, and assist with data integrity searches and reports. Additionally, you’ll manage legacy data while ensuring accurate contact associations and standardizations are maintained.

To be considered for the Marketing Database Specialist position at Holland & Knight, you should possess a bachelor’s degree in a related discipline and have at least 2 years of professional experience. Prior experience with CRM systems, specifically InterAction, is preferred. Strong organizational skills, proficiency in Microsoft Office 2016 or higher, and excellent interpersonal skills are essential to succeed in this role.

Holland & Knight is committed to fostering a supportive work environment that promotes professional growth for the Marketing Database Specialist. We provide access to comprehensive training resources, opportunities for advancement within the firm, and a benefits package that emphasizes work-life balance, mental health support, and career development. We value continuous learning and aim to equip our employees with the tools they need to succeed.

The compensation range for a Marketing Database Specialist at Holland & Knight varies by location. For example, the hourly rate in Illinois ranges from $29.10 to $43.60, while New York City offers a similar range. Your actual salary will depend on your qualifications and experience, and candidates can also expect bonus opportunities as part of a competitive compensation package.

Holland & Knight offers an exceptional benefits package for its Marketing Database Specialist, including comprehensive medical, dental, and vision plans, life insurance, short and long-term disability insurance, a 401(k) plan, and profit-sharing options. Additional perks include paid holidays, parental leave, health advocacy services, and resources for caregivers, making it a fulfilling place to work both personally and professionally.

Certainly! When answering this question, provide specific examples of how you have utilized CRM systems in your previous roles. Highlight your familiarity with data entry processes, how you've ensured data integrity, and any automation or enhancement projects you've been involved in. This will demonstrate your practical knowledge and your ability to make impactful contributions as a Marketing Database Specialist at Holland & Knight.

It's crucial to proactively address data integrity issues. Discuss your systematic approach to auditing data, resolving discrepancies, and how you prioritize accuracy. Mention techniques like regular reviews, using tools for data clean-up, and how you communicate with team members to ensure updates are made promptly. This will show your attention to detail and your commitment to maintaining quality data as a Marketing Database Specialist.

Demonstrating strong organizational skills is key here. Share specific strategies you use to manage your time effectively, such as prioritization methods, scheduling tasks, and utilizing tools like task management software. Highlight a situation where your ability to juggle multiple tasks led to successful outcomes, showcasing your readiness for the demands of the Marketing Database Specialist role.

In answering this question, recount a specific project where you successfully gathered or improved data acquisition processes. Detail the challenges you faced, the strategies you employed, and the impact it had on the team or the organization. This showcases your problem-solving skills and ability to contribute effectively to Holland & Knight's database initiatives.

Building relationships is critical. Talk about your interpersonal skills and how you initiate conversations and maintain rapport with attorneys and staff. Describe your approach to collaborating on data collection efforts and ensuring everyone understands the importance of accurate data. Effective communication will be a key theme in your answer.

To effectively manage a marketing database, it's essential to stay informed of industry trends. Describe your commitment to continuous learning, whether through online courses, professional associations, or industry publications. This conveys your dedication to enhancing your skills and ensuring you're equipped to bring the most contemporary practices to your role at Holland & Knight.

Addressing challenges in database maintenance shows insight into the role. Discuss common issues like data duplication or outdated information, and share specific strategies you use to tackle these problems. Whether through regular audits or collaboration with colleagues, provide insight into your proactive mindset and technical capabilities.

In your response, emphasize the importance of transparent communication for successful collaboration. Discuss how you facilitate information sharing, use of project management tools, and hold regular meetings to synchronize efforts between marketing and IT. Demonstrating your proactive stance in resolving interdepartmental challenges will show you're ready for the collaborative nature of the Marketing Database Specialist role.

Understanding how to generate actionable insights from CRM reports is vital. Share your familiarity with reporting tools within systems like InterAction, and provide examples of the types of reports you’ve created. Discuss how you've utilized these insights to drive marketing strategies or improve data accuracy—showing the tangible benefits of your work.

This is your chance to shine a light on why you’re a good fit for Holland & Knight. Talk about your passion for data management and how it aligns with the firm’s mission. Highlight your excitement for being part of a collaborative team that emphasizes quality and performance, and how you see yourself contributing to their success as a Marketing Database Specialist.