Product Marketing Specialist - Demand Generation

As a Product Marketing Specialist here at Honeywell, you will play a crucial role in developing and executing comprehensive marketing strategies to promote our products and drive market growth through demand generation efforts. You will collaborate with cross-functional teams to understand customer needs, conduct market research, and develop targeted marketing campaigns. Your responsibilities will include creating product messaging and positioning, developing marketing collateral, analyzing campaign performance, and driving demand generation activities. This role offers an exciting opportunity to make a significant impact on our product's success by shaping our product's image, driving customer acquisition, ensuring market competitiveness, generating qualified leads, and driving pipeline growth.You will report directly to our Marketing Director, and you will work out of either Atlanta, Mason, OH, Charlotte, NC or Houston, TX locations on a hybrid work schedule.In this role, you will impact the company's success by driving effective marketing strategies, increasing product awareness, maximizing revenue growth, and generating qualified leads through demand generation efforts.KEY RESPONSIBILITIESDevelop and execute comprehensive marketing strategies to promote products and drive market growth through demand generation effortsCollaborate with cross-functional teams to understand customer needs and develop targeted marketing campaignsCreate product messaging and positioning to effectively communicate product value propositionDevelop marketing collateral, including product brochures, datasheets, and presentationsAnalyze campaign performance and make data-driven recommendations for improvementDrive demand generation activities, including lead generation campaigns, webinars, events, and content marketingConduct market research and competitive analysis to identify market trends and opportunitiesCollaborate with sales teams to provide marketing support and enable effective product launches.For more information about the product that you will support, please visit:https://sps.honeywell.com/us/en/software/automation/momentum-warehouse-execution-systemhttps://sps.honeywell.com/us/en/software/automationBENEFITS OF WORKING FOR HONEYWELL• Benefits – Medical, Vision, Dental, Mental Health • Paid Vacation • 401k Plan/Retirement Benefits (as per regional policy) • Career Growth • Professional DevelopmentYOU MUST HAVE5+ years in product marketing or related roles, with a focus on demand generation.Strong analytical and strategic thinking skillsExcellent communication and interpersonal skillsAbility to collaborate with cross-functional teamsPassion for marketing and product promotionProven track record of driving product growth and market share through demand generation effortsStrong problem-solving and decision-making abilitiesAbility to think creatively and innovativelyWE VALUEBachelor’s degree in marketing / business / engineering or related field, MBA preferredExperience working in remote teams in various time zonesMaterial Handling industry experienceABOUT HONEYWELLHoneywell International Inc. (Nasdaq: HON) invents and commercializes technologies that address some of the world’s most critical demands around energy, safety, security, air travel, productivity, and global urbanization. We are a leading software-industrial company dedicated to introducing state-of-the-art technology solutions to improve efficiency, productivity, sustainability, and safety in high-growth businesses in broad-based, attractive industrial end markets. Our products and solutions enable a safer, more comfortable, and more productive world, enhancing the quality of life of people around the globe.Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, care or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.