Marketing Manager II - Paid Media (Remote US)

Impossible Foods was founded to transform the global food system and reduce the impact of climate change by making the world’s most delicious, nutritious, and sustainable meat, fish, and dairy — from plants. We’re building a rockstar team of brilliant, collaborative, mission-driven individuals who take pride in using their diverse skills to contribute to saving our planet. 

Want to join the movement? You can help us solve the most urgent, important challenge facing the world today (and have fun doing it).

The Marketing Manager II, Paid Media will be responsible for planning, coordinating, and executing a comprehensive consumer-centric paid media approach for North American markets. In partnership with the Director of Marketing, this person will take the lead on developing a paid media plan/roadmap, annual plan, and running paid media campaigns from planning through production and performance shareouts.

Essential Job Functions:

• Media strategic approach
• Develop a point of view on media channels and placements that make sense given the communication objectives, creative approach, and media targets
• Understand how paid media should complement and interact with other marketing motions such as owned media, earned media, and events
• Recommend annual media plan, investment levels, and channel mixes that meet or exceed our business objectives and sales targets & resources required to deliver
• Plan and deliver media campaigns
• Brief and set direction for agency partners for campaigns in alignment and coordination with the marketing team and service of business objectives
• Be the day-to-day contact for the paid media agencies & drive communication to ensure the agency is operating in line with Impossible’s expectations
• Help marry and drive a strong fit of media plan and creative territory, including requesting customized creative assets where needed and detailed asset requests to fulfill media plan
• Ensure proposed plans have an accurate measurement plan in place to determine the impact
• Help integrate paid media into other marketing motions & lead internal teams on a timeline
• Media operations
• Serve as primary liaison and day-to-day with our paid media agency
• Ensure compliance with Regulatory, Legal, and IP teams for media plan against contracts and scope of work
• Maintain organized tracker of media investments and follow finance systems for payments
• Drive robust tracking and documentation of media flows, investments, plans, and performance
• Build and implement the processes and timelines vital for top-class media/campaigns
• Media thought leadership & influence
• Build relationships with media representatives to maintain business partnerships and give account updates and briefings for industry trends.
• Be paid media champion internally at Impossible Foods & elevate paid media visibility
• Stay up to date with the latest paid media innovations and find opportunities for Impossible to grow
• Supervise competitive spending and media initiatives and socialize within the organization

Basic Qualifications:

• 8+ years of marketing experience at an agency or in-house
• Experience in agency/vendor management including serving as key point of contact with agency or key business partners, handling scope of works and contracting
• Experience managing marketing or media spending and budgeting
• Strong analytical skills - the ability to analyze raw data, identify insights, and develop useful recommendations
• Outstanding verbal & written communication skills

Preferred Qualifications:

• Previous experience buying media
• Diligent and able to balance multiple work streams at once
• Ability to work cross-functionally and independently when needed
• Curiosity and not afraid to challenge the status quo
• Alignment with Impossible Foods’ mission

$124,000 - $157,000 a year

For positions based in Redwood City and Oakland, we offer the above salary range + equity + benefits. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Impossible Foods Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, status as a protected veteran, status as a qualified individual with a disability, or any other trait protected by law. 

Impossible Foods offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your application for employment or interview process, please contact us by sending an email to recruiting@impossiblefoods.com or call 855-877-6365. Resumes or CVs submitted to this email inbox will not be accepted.

If the ability to work remotely is indicated, this role can be performed from any US state except for Alaska, Hawaii, New Mexico, Oklahoma, and Wisconsin.

This role is not eligible for Visa Sponsorship.