Program Manager, Product Content

The Program Manager, Product Content at HubSpot will design and implement comprehensive content management systems that enhance our global marketing operations. This role involves developing data-driven content strategies using analytics and AI, managing multiple content projects from kickoff to completion, and ensuring stakeholder satisfaction. Additionally, you'll be responsible for establishing reporting frameworks to measure content effectiveness and coordinating with cross-functional teams to maintain project schedules.

To be considered for the Program Manager, Product Content position at HubSpot, candidates should possess at least two years of program and project management experience, preferably in marketing, technology, or creative industries. Furthermore, expertise in project management methodologies, remarkable organizational skills, and proficiency in Asana are essential. A bachelor’s degree or equivalent experience is also required.

In the role of Program Manager, Product Content at HubSpot, you will explore and implement AI solutions to optimize content operations, driving efficiency across teams and various content types. AI will help refine processes, enabling data-driven decision-making that enhances content strategy and delivery, ensuring we meet the needs of our customers and sales representatives effectively.

Success as a Program Manager, Product Content at HubSpot requires exceptional communication skills to collaborate across different departments, strong organizational abilities, and a keen eye for detail. Additionally, a problem-solving mindset and adaptability to manage multiple projects are vital, along with proficiency in project management tools like Asana.

At HubSpot, the culture is centered around flexibility, connection, and collaboration. Whether working fully remote or in the office, employees are encouraged to build strong relationships with their teams. The company emphasizes supporting employees in their endeavors while creating an inclusive and diverse workplace, making it a vibrant environment for a Program Manager, Product Content to thrive.

When managing multiple projects, I prioritize tasks based on urgency and importance, utilizing project management tools like Asana for organization. I break down projects into smaller tasks, assign deadlines, and regularly check in with stakeholders to ensure alignment and address issues proactively. This clarity not only keeps the projects on track but also maintains stakeholder satisfaction.

In my previous role, I developed and managed a content management system that streamlined our content creation and distribution processes. This involved designing workflows that incorporated feedback loops, ensuring content accuracy and effectiveness while maintaining the brand voice across all materials. My approach always focused on scalability to accommodate growth.

To measure content effectiveness, I establish clear metrics and reporting frameworks at the beginning of each project. I analyze engagement rates, conversion metrics, and user feedback to assess the impact of our content. This data allows me to refine strategies continually, ensuring alignment with our goals and contributing to the overall effectiveness of our marketing efforts.

Effective stakeholder communication requires establishing regular updates and feedback channels. I maintain clear documentation of milestones and project status and ensure stakeholders are informed of any changes or issues promptly. Using collaborative tools allows for real-time updates and fosters a culture of transparency and engagement.

I leverage AI technologies to automate mundane tasks, analyze user data for insights, and enhance personalization in our content strategies. AI tools help streamline operations, allowing me to focus on more strategic aspects like content development and optimization, ultimately improving the content impact on our target audience.

In my last position, I worked closely with sales, marketing, and product teams to launch a new product. By holding regular alignment meetings, we ensured everyone was on the same page regarding content development and messaging, which resulted in a successful product launch. I facilitate collaboration by being adaptable and responsive to team needs.

To ensure high-quality content production, I implement robust quality control processes that include multiple review stages and feedback loops. I provide clear guidelines on brand voice and standards, and I encourage peer reviews to gather diverse perspectives. This multi-layered approach minimizes errors and enhances the overall quality of the content.

When faced with tight deadlines, I prioritize tasks based on urgent project requirements and communicate transparently with my team about resources needed. If project bottlenecks arise, I assess the situation collaboratively, adjusting timelines as necessary while being proactive in seeking solutions, whether that's reallocating resources or simplifying processes.

Data is fundamental in my decision-making process as it provides insights into what is working and what isn’t. I rely on KPIs and analytics to guide my content strategy, ensuring that our projects are driven by customer needs and market trends. This data-informed approach supports continuous improvement and timely adjustments.

Motivating and holding the team accountable requires clear goals and recognition of achievements. I ensure each team member understands their role in the larger project context and celebrate milestones together. Regular check-ins help maintain accountability, while open channels for feedback encourage a culture of mutual support and growth.