Senior Associate, Paid Search

As a Senior Associate in Paid Search at Huckberry, you'll manage the strategic execution and daily optimization of our paid search campaigns. This involves designing experiments, analyzing data, and collaborating across teams to enhance marketing materials while maximizing ROI.

To excel as a Senior Associate in Paid Search at Huckberry, you should have 3-5 years of experience with Google AdWords and YouTube ad funnels, along with strong analytical skills and proficiency in Excel. Experience in e-commerce is also advantageous.

Data analysis is a pivotal part of the Senior Associate, Paid Search role at Huckberry. You’ll be required to collect and analyze data, identify trends, and provide insights that inform strategies and decisions to optimize our ad performance.

Yes, Huckberry provides relocation support for remote hires for the Senior Associate, Paid Search role, allowing you to work flexibly while contributing to our dynamic team environment.

In the Senior Associate, Paid Search role at Huckberry, you’ll work extensively with Google AdWords, Google Analytics, and various BI platforms to drive data-driven marketing strategies and optimize our paid campaigns effectively.

As a Senior Associate in Paid Search at Huckberry, you'll collaborate with multiple teams, including Product, Creative, and Marketing, ensuring cohesive strategies that enhance our brand positioning and product launches.

Huckberry offers a comprehensive benefits package for the Senior Associate, Paid Search role, including medical, dental, and vision coverage, a 401(k) with employer match, paid parental and sick leave, volunteer time off, and generous discounts!

When analyzing data for paid search campaigns, I focus on identifying key performance indicators (KPIs) that align with business goals. I segment data to uncover trends, pivot my strategies based on insights, and continually test elements for optimization.

I have 3-5 years of experience managing Google AdWords campaigns, where I have developed strategies, optimized keyword targeting, and utilized performance data to enhance ad relevance and increase ROI effectively.

I prioritize metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on advertising spend (ROAS). These metrics provide a clear view of campaign effectiveness and areas for improvement.

I ensure effective collaboration by conducting regular check-ins with cross-functional teams, sharing data insights, and soliciting feedback. This approach encourages open communication and alignment across departments.

I commonly utilize A/B testing to compare ad copies, keyword variations, and landing pages. By analyzing variations, I can determine which combination yields the best results and refine campaigns accordingly.

I've managed YouTube ad campaigns focused on audience targeting, video content strategy, and custom funnels like awareness and sequencing, which helped enhance viewer engagement and conversion rates successfully.

SEO complements my paid search strategy by informing keyword selection and content optimization. A solid SEO foundation can enhance organic visibility and reduce overall advertising costs by driving qualified traffic.

I present data insights by visualizing key findings through charts and graphs, ensuring clarity and engagement. I focus on actionable insights that can be directly implemented across teams to drive improvement.

In a previous role, I managed a paid search campaign that increased conversion rates by 30%. By optimizing ad targeting and leveraging A/B testing, we maximized our ROI and reduced our CPA significantly.

I stay informed about digital marketing trends by following industry blogs, participating in webinars, and networking with other professionals. Continuous learning allows me to adopt innovative strategies that keep campaigns ahead of the curve.