VP, Marketing

We’re recruiting a VP, Marketing to scale our business in the Canadian market. You’ll play a critical part in attaining our revenue objectives and delivering our company-wide goals, along with making our brand famous. We’re hiring across Canada and are open to applicants who prefer to work remotely!

There are several critical focus areas for this role:

1. Build and deliver a marketing strategy that enables us to meet all revenue targets; targeting a 5 x increase in our revenue by December 2028.

2. Collaborate across the company to optimize our revenue generation strategy, building channels that drive both immediate and long-term revenue. 

3. Make our brand famous in Canada by increasing brand awareness & consideration. 

4. Transform the revenue engine by delivering high quality leads for our sales team.

Who are we?

Humi’s mission is to help organizations throughout Canada foster their greatest asset – their employees. Starting with a powerful yet intuitive HR, payroll, benefits, and insurance platform, Humi has established a leadership position as the only company addressing all of these needs in one place. With a potential reach spanning every business in Canada, and a platform that touches every employee at every business that uses it, Humi is reimagining the future of work.

Humi is backed by reputable investors including: Kensington Capital Partners, a firm with over 25 years of investment experience, TELUS Ventures who partners with disruptive, market-transforming companies, Tribe Capital, the same group who funded Slack and Carta. Y-Combinator, the top value-based U.S. accelerator, and several of the world’s leading angel investors.

What will you be doing as the VP, Marketing?

As a senior member of our leadership team, you will be responsible for driving the achievement of revenue goals through marketing initiatives. Key accountabilities include:

Strategy development and execution

- Build and execute our marketing strategy, ensuring we deliver on all key goals in market. 

- Drive measurable results through performance marketing, ensuring an appropriate ROI from initiatives.

- Iterate on content strategy to build up organic traffic and explore SEO opportunities.

- Evaluate and refine the balance between sales-engaged and self-serve motions for acquiring customers.

- Enhance lead generation, conversion rates and contributions to pipeline/revenue growth

Leadership

- Lead the regional Marketing team, fostering a high-performance and collaborative culture

- Scale the Marketing team as required, bringing in top talent to deliver on business needs

Metrics, performance tracking and reporting

- Monitor, analyze, and report on the performance of the regional team, identify areas for improvement and share progress with the business.

Cross-functional collaboration 

- Partner with the wider GTM leadership team, CX and product leaders to maximize our performance in market and deliver a seamless experience for our customers.

Customer insights 

- Gather feedback from customers and prospects, informing our product development strategy and other improvements.

What are we looking for?

The right candidate will be a seasoned Marketing leader with proven experience successfully scaling businesses in the region.

Technical & Industry Experience

- You’re an experienced Head of Marketing, VP Marketing or similar, with close to a decade of experience in fast-paced marketing environments, where you’ve been challenged to work at pace and respond to high change.

- You have an in-depth understanding of the Canadian market and have proven your ability to significantly grow brands in this region.

- You have aligned industry experience (B2B SaaS, marketplaces or fast-growth tech)

- You have extensive experience across multiple channels, including earned media, brand media, performance media, SEO, CRM, and website CRO.

- You’re proficient with a breadth of marketing tools and platforms, including Google Ads, LinkedIn Ads, Meta Ads Manager, Salesforce, Braze, and Marketo.

- You have advanced analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

- Experience with A/B testing, user segmentation, and other optimization techniques.

Competencies

While you'll need to have the technical experience to do this job, how you operate is equally important. Here's what we're looking for:

- You collaborate effectively and are a team player. 

- You expect high-performance from yourself and others. 

- You use first principles thinking to solve challenging problems.

- You have high commercial acumen.  

- You understand how to empathize with a key audience (SMEs and business owners) and speak to them through campaigns and content.

Why join Humi?

- As a team that services the SMB world, we are a team that understands you perform best in an environment that cares about their employees

- Be part of a high performing team of critical thinkers that thrive on problem solving

- Access leadership and growth opportunities as the company rapidly scales

- Maintain work-life engagement with flex hours and an outcome-orientated culture

- Opportunity to work fully remote across Canada if you choose to

At Humi, we are dedicated to fostering a diverse, equitable, and inclusive work environment where everyone feels a sense of belonging. We want you to know that you're welcome here, no matter who you are. Indigenous peoples, racialized persons/persons of colour, women, persons with disabilities, LGBTQ2S+ persons, and others – we're excited to hear from you. Even if you don't check every box on the requirements list, don't sweat it – we believe in potential over perfection! Need any interview accommodations? We're happy to help! Get in touch and let's chat.

Please note that all successful candidates will only receive offers through the Humi platform and we do not issue offers outside of our platform. We do not make any offers of employment via social media. Please see our resource library for the best ways to detect fraud and fraudulent activity.