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Digital Media Buyer (YouTube Focus)

Who We're Looking For

Are you a dynamic Digital Media Buyer with a passion for YouTube advertising? You excel at managing high-budget campaigns, scaling performance, and delivering exceptional ROI. Managing monthly ad spends of $100,000+ is second nature, and your expertise in YouTube’s advertising platform and Google Ads makes you a leader in video advertising. With a strategic mindset, creative collaboration skills, and a passion for innovation, you deliver measurable results that exceed client expectations.

You thrive in fast-paced environments and are adept at juggling multiple accounts with varying objectives. Analytical and data-driven, you craft campaigns that align with client goals while staying ahead of industry trends. Collaboration with creative, analytics, and account teams is your forte, ensuring seamless execution and outstanding outcomes.

What You’ll Do

Campaign Strategy and Planning

  • Partner with account strategists to understand client goals, target audiences, and KPIs.
  • Develop tailored strategies for direct response, retargeting, prospecting, video action, and awareness campaigns.
  • Optimize budget allocation across targeting, creative assets, and campaign objectives to maximize performance and ROI.

Campaign Execution and Optimization

  • Set up and manage YouTube ad campaigns using advanced targeting and bidding strategies.
  • Monitor key metrics such as CPV, CTR, conversion rates, and ROAS to make data-driven adjustments.
  • Conduct A/B testing of video creatives, formats, and CTAs to identify scalable strategies.
  • Scale campaigns effectively while maintaining profitability and achieving client KPIs.

Sandbox Testing and Innovation

  • Allocate 10% of budgets to test new strategies, creative approaches, and audience targeting techniques.
  • Experiment with emerging ad formats (e.g., YouTube Shorts, non-skippable ads) and messaging angles.
  • Analyze results from sandbox tests and integrate winning strategies into live campaigns.

Creative Collaboration

  • Partner with video producers and scriptwriters to create high-impact, performance-driven ad assets.
  • Provide data-backed creative briefs to guide the development of ad content.
  • Offer actionable feedback to optimize video performance based on analytics.

Performance Reporting and Analysis

  • Deliver detailed reports on campaign performance, including insights and recommendations.
  • Conduct post-campaign analyses to measure success and inform future strategies.
  • Present performance updates to clients and internal stakeholders.

Budget Management

  • Strategically allocate and optimize ad spends exceeding $100,000 monthly.
  • Manage testing budgets and ensure alignment with overall campaign goals.
  • Forecast spending needs based on historical data and industry trends.

Collaboration and Communication

  • Act as a liaison between account managers, creative teams, and analytics experts.
  • Provide regular updates on campaign progress, challenges, and performance optimizations.
  • Work closely with clients to align on goals, strategies, and deliverables.

Industry Expertise

  • Stay informed about YouTube Ads platform updates, Google Ads advancements, and emerging trends.
  • Explore new tools and features to maintain a competitive edge.
  • Participate in relevant training or certifications to refine your skills.

What You’ll Bring

Technical Expertise

  • Advanced knowledge of YouTube Ads and Google Ads platforms, including campaign setup and optimization.
  • Proficiency in direct response strategies, video ad formats, and audience segmentation.
  • Strong familiarity with YouTube Analytics, Google Analytics, and UTM tracking.

Campaign Experience

  • Proven success managing multiple high-budget accounts with measurable outcomes.
  • Expertise in scaling video campaigns profitably while achieving KPI goals.

Creative Collaboration

  • Ability to provide strategic creative direction informed by data and performance insights.
  • Experience producing high-converting ad assets in collaboration with creative teams.

Soft Skills

  • Analytical mindset with a passion for problem-solving and innovation.
  • Exceptional communication and organizational skills to manage multiple priorities.
  • Adaptable and results-driven in fast-paced, dynamic environments.

Qualifications

  • Experience: 3–5 years managing YouTube or video ad campaigns with budgets of $100,000+.
  • Education: Bachelor’s degree in Marketing, Advertising, or a related field (preferred).
  • Certifications: Google Ads Video Certification and Google Analytics 4 Certification (preferred).

Key Performance Indicators (KPIs)

  • Achievement of KPIs per account (e.g., ROAS, CPA, CTR).
  • Successful implementation and outcomes from sandbox testing campaigns.
  • Efficient campaign scaling while maintaining ROI goals.
  • Improvements in creative performance and client satisfaction.

What You’ll Get

  • You'll work with a dynamic team in a creative and fast-paced environment.
  • You'll get a great salary and time off.
  • You'll get to work remotely from wherever you want! (As long as it has reliable WiFi and a comfortable place for you to work.)

About Landed

Landed is where top creative talent can find work with US companies as a valued creative team member. Our mission is to connect the world's best creative talent with growth opportunities and financial stability. We provide a competitive salary, benefits, and more. Ready to land your next job? Apply now!

Average salary estimate

$80000 / YEARLY (est.)
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$70000K
$90000K

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What You Should Know About Digital Media Buyer (YouTube Focus), Landed

Are you ready to take your digital marketing career to the next level? Landed is on the lookout for a passionate Digital Media Buyer with a strong emphasis on YouTube advertising. If you're the type of person who thrives on managing high-budget campaigns and delivering stellar ROI, then this role could be the perfect fit for you. You’ll be handling ad spends of $100,000 or more each month, making strategic campaign decisions that directly impact our clients' success. Your expertise in YouTube’s advertising platform, paired with a creative side, will allow you to craft tailored strategies that resonate with target audiences. At Landed, you'll be encouraged to collaborate with our talented creative, analytics, and account teams to bring innovative ideas to life. Your analytical mind won't just be for show; you’ll dive deep into metrics to optimize performance and ensure campaigns are continually evolving. This is an opportunity to push boundaries, test new strategies, and integrate fresh insights into your campaigns. Best of all, you’ll be doing this in a remote-friendly environment, with a competitive salary and attractive benefits. So, if you want to roll up your sleeves and play a crucial role in shaping the future of digital advertising, let’s see what you can bring to the table as our new Digital Media Buyer at Landed!

Frequently Asked Questions (FAQs) for Digital Media Buyer (YouTube Focus) Role at Landed
What are the primary responsibilities of a Digital Media Buyer at Landed?

As a Digital Media Buyer at Landed, your primary responsibilities include developing and executing measurable YouTube ad campaigns. You'll partner with strategists to understand client objectives and target audiences, manage a significant monthly ad budget, optimize campaign performance, and collaborate closely with creative teams to produce high-impact ad assets.

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What qualifications are needed to become a Digital Media Buyer at Landed?

To thrive as a Digital Media Buyer at Landed, candidates should possess 3-5 years of experience in managing YouTube or video ad campaigns involving budgets of $100,000 or more. A bachelor’s degree in Marketing or a related field is preferred, along with Google Ads and Google Analytics certifications for a competitive edge in the industry.

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How does Landed support Digital Media Buyers in their roles?

Landed champions its Digital Media Buyers by fostering a collaborative work environment, providing opportunities for continuous learning, and encouraging innovative strategies. They also offer competitive salaries and benefits to support both professional growth and personal well-being.

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What is the team dynamic like for a Digital Media Buyer at Landed?

The team dynamic at Landed for a Digital Media Buyer is vibrant and collaborative. You’ll work with account managers, creative teams, and analytics experts, ensuring everyone is aligned on campaign strategies, progress, and outcomes, making for a supportive and engaging work atmosphere.

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What metrics do Digital Media Buyers at Landed focus on?

Digital Media Buyers at Landed prioritize key performance metrics such as return on ad spend (ROAS), click-through rates (CTR), and conversion rates. Regular monitoring and analysis of these metrics are essential to optimize campaigns and achieve client objectives effectively.

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Common Interview Questions for Digital Media Buyer (YouTube Focus)
Can you describe your experience with YouTube advertising?

When answering, emphasize specific campaigns you have managed, discussing the objectives, strategies used, and measurable outcomes. Highlight any challenges faced and how you overcame them, showcasing your expertise and results-driven mindset.

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What strategies do you use to optimize digital ad campaigns?

Discuss your approach to leveraging data analytics to inform decisions, mentioning tools you utilize for A/B testing, audience segmentation, and performance tracking. This illustrates your ability to make informed adjustments that drive results.

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How do you handle high-budget campaigns effectively?

Share your experience in managing sizable budgets, focusing on your ability to allocate resources strategically across various campaign elements. Include examples of how you've scaled campaigns while maintaining profitability.

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Describe a successful campaign you managed in the past.

Provide details on the campaign's goals, execution, and results, ensuring to highlight your specific contributions. Use quantifiable outcomes to demonstrate success and illustrate your analytical and creative skills.

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How do you ensure collaboration with creative teams?

Elaborate on your collaboration strategies, such as regular check-ins, providing data-backed briefs, and incorporating team feedback. Mention how these practices lead to more impactful ad campaigns and alignment with goals.

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What tools and technologies do you use for campaign management?

Mention specific platforms, such as Google Ads and YouTube Analytics, as well as any project management tools that enhance your efficiency. This shows your tech-savviness in the digital advertising space.

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How do you stay updated with industry trends and changes?

Discuss your methods for continual learning, which could include following industry publications, attending webinars, or participating in relevant training. This conveys your commitment to professional growth and adaptability.

Join Rise to see the full answer
What do you consider when creating a campaign's target audience?

Explain the importance of detailed audience research, including demographics, behavior analysis, and previous campaign performance. This demonstrates your analytical skills and understanding of effective targeting.

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Can you provide an example of a campaign that did not go as planned?

Use this opportunity to show your problem-solving skills. Discuss the challenges faced, what you learned, and how you adjusted your strategy moving forward. This illustrates resilience and a growth mindset.

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Why do you want to work at Landed as a Digital Media Buyer?

Share your enthusiasm for the company's mission, culture, and innovative approach to digital media buying. Highlight your alignment with their values and how your skills can contribute to their continued success.

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Landed is a San Francisco-based company helping essential professionals build financial security near the communities they serve. Landed partners with schools, districts, and community organizations to provide down payment support and homebuyer ed...

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Full-time, remote
DATE POSTED
December 19, 2024

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