(TA61) Digital Marketing Specialist (Squad)

As a Digital Marketing Specialist at Nearsure, your responsibilities will include conducting market research, managing multi-channel digital campaigns, creating engaging marketing content, ensuring SEO optimization, strategizing PPC advertising, overseeing online reviews, monitoring campaign performance, and executing marketing strategies for various events.

To qualify for the Digital Marketing Specialist position at Nearsure, candidates should have at least 2 years of B2B marketing experience and a bachelor’s degree in Communication, Marketing, or a related field. Strong verbal and written communication skills in English, expertise in email marketing, and proficiency in marketing technology and analytics tools are also essential.

Yes! The Digital Marketing Specialist position at Nearsure is fully remote, allowing you the flexibility to work from anywhere in LATAM. We value the benefits of remote work while fostering strong connections within our team through various activities.

At Nearsure, our culture is built around autonomy, communication, and respect for diversity. We encourage collaboration among team members while avoiding micromanagement, allowing for a more engaged and empowered work environment. Regular activities like coffee breaks and tech talks are also an integral part of our remote work culture.

In your role as a Digital Marketing Specialist at Nearsure, you'll be directly involved in defining and executing strategies for lead generation, brand awareness, and audience engagement. This includes leveraging various digital channels such as email marketing, social media, PPC, and content creation to achieve our marketing objectives.

When discussing your experience with digital marketing campaigns, highlight specific projects you've worked on, detailing your role, the tools used, the strategies implemented, and the outcomes achieved. Providing metrics and results will showcase your effectiveness.

To answer this question, explain your approach to time management and prioritization. Discuss tools or techniques you use to remain organized, such as to-do lists or project management software, and provide an example of how you successfully juggled multiple tasks in a previous role.

Discuss the importance of understanding your audience's needs and preferences when creating content. Mention strategies like conducting audience research, utilizing SEO best practices, and leveraging data analytics to optimize engagement. Share examples of successful content pieces you have created in the past.

Highlight the key performance indicators (KPIs) you track, such as conversion rates, engagement metrics, and ROI. Explain the tools you use for analytics and describe how you use the data collected to inform future marketing decisions.

When answering, detail the process you undertook—including keyword research, on-page optimization, and any technical SEO improvements. Describe the results achieved, such as increased organic traffic or improved search rankings.

Share a list of tools you commonly use, such as Google Analytics, HubSpot, or SEMrush. Explain the functionalities of these tools that help streamline your work, analyze data, or manage campaigns effectively.

Mention the resources you rely on, such as industry blogs, online courses, webinars, or networking with peers. Illustrating a commitment to continuous education and adaptation to changing trends is important.

Discuss your hands-on experience with managing PPC advertising campaigns, detailing the platforms you've used like Google Ads or LinkedIn. Highlight your approach to keyword selection, ad copywriting, and performance analysis, along with any successful campaigns you’ve run.

Provide examples of email marketing campaigns you've managed, focusing on your experience with automation tools. Discuss how you set up automated workflows and segmentation to target specific audience groups effectively.

Express enthusiasm for Nearsure’s mission and values. Talk about how the remote-first approach aligns with your work style, and how you see yourself contributing to their goals and growing within the company. Personalizing your answer will help showcase your genuine interest.