Marketing Campaign Manager

Marketing Campaign Manager, Industries Global Demand Gen CampaignsJob Description:The Client Industries Global Demand Gen Campaigns Team is looking for a Marketing Associate to help activate, measure, and optimize marketing demand generation campaigns. This role will focus on supporting the Retail & Consumer Goods (RCG) and Manufacturing, Automotive, & Energy (MAE) industries by executing processes and deliverables that bring our B2B demand generation campaigns to market globally.The ideal candidate has 2-5 years prior experience in a B2B demand gen campaigns role, demonstrates a strong understanding of B2B marketing fundamentals and key business performance metrics, and is a detail-oriented self-starter.Effective communication skills and a learner's mindset are a must.Responsibilities Include:Manage day-to-day execution & coordination for specified campaign activations, including email marketing, social media, paid media, and webinarsTraffic campaign assets across owned and paid channels; liaise with internal partner teamsIndustry-specific vendor coordination, including media trafficking, packaging up campaign assets, defining targeting, lead uploadsEnsure campaign data quality by understanding and following proper campaign naming, ID, tagging, and tracking link conventionsExecute budget and creative request submissions; manage vendor SOWs and PRsCreate, maintain, and report on key metrics and performance dashboards that monitor the performance of pipeline influence, web metrics, and content engagement; provide quantitative and qualitative analysis and insightsHelp prepare and present slides during quarterly and fiscal planning and performance cyclesBuild and maintain campaign documentationRequired Skills:Bachelor’s degree required2+ years of experience in a B2B demand generation campaign or similar marketing roleExceptional organizational and project management skillsAbility to prioritize and manage projects against tight timelines and deliver at or under budgetAptitude for analyzing marketing performance data to derive optimization insightsDemonstrated written and oral communication skillsPrior experience utilizing marketing technology systems preferredFamiliarity with client applications preferred.As an equal opportunity employer, ICONMA provides an employment environment that supports and encourages the abilities of all persons without regard to race, color, religion, gender, sexual orientation, gender identity or express, ethnicity, national origin, age, disability status, political affiliation, genetics, marital status, protected veteran status, or any other characteristic protected by federal, state, or local laws.