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Sales Development Representative (London)

Get to know us


Ideals is a global B2B SaaS product company recognized as the most highly rated and customer-centric in a secure business collaboration market. Trusted by more than 2,000,000 users from 175,000 companies globally, we are on a mission to create more prosperity in the world by accelerating high-stakes business decisions. We achieve this by delivering extremely intuitive and robust software products that help people make impactful decisions with less stress, higher quality, and shorter hours:


Ideals Virtual Data Room: A web-based cloud platform used by companies in a wide range of industries to ensure secure confidential document sharing for online M&A due diligence, fundraising transactions, corporate reporting, licensing, clinical trials, and other business goals.


Ideals Board: A cloud platform with web and mobile applications used by board members, CEOs, executives, and corporate secretaries, to streamline governance and improve high-stake decisions in a fast, secure, and compliant way.


The role


Ideals is among the Top-5% of all companies on RepVue, as rated by Sales professionals. The Sales team has been a driving force behind our impressive 30%+ year-over-year growth, consistently generating millions in revenue. To support the rapid expansion of Ideals VDR business in the UK, we are looking for a results-driven Sales Development Representative based in the UK, eager to fast-track their sales career and fuel our continued double-digit growth.


In this role, you'll target key UK account decision-makers to attain the set revenue goals. We are looking for a fast learner with strong sales and negotiation skills, who can successfully coordinate outreach activities and demos set up. This role is an ideal starting point for a fulfilling B2B sales career within a high-performing tech environment. 


Tech stack: LinkedIn Premium, HubSpot, Lusha, AmpleMarket, Aircall


What you will do
  • Perform B2B mapping, cold calling, and outreach on named accounts in the UK tracking personal sales activities in CRM
  • Conduct detailed customer persona research before the initial contact
  • Organise product demos for Field Sales with qualified prospects
  • Proactively initiate communication, build rapport and maintain active engagement with prospects
  • Collect information and feedback on prospects guiding them through the qualification process
  • Help coordinate offline and online events, distributing content from the M&A Community


What we look for
  • 1+ years of experience in B2B outbound sales
  • Proven success in achieving sales metrics and year-over-year quota 
  • Cold-calling experience
  • Strong business communication skills in English, including professionally handling objections and gatekeeper interactions
  • Demonstrated knowledge of effective sales techniques with a proficiency in building fast rapport
  • Ability to learn quickly and adapt based on feedback


Nice to have
  • Experience communicating with C-suite personas 
  • SaaS sales experience 
  • Familiarity with key players and market trends in the finance industry


Our assessment process
  • Screening call with the Talent Acquisition Specialist (30 mins)
  • Role Play and Hiring Manager interview (60 mins)
  • Competency-based interview with the Talent Acquisition Specialist (60 mins)


What we offer 


We highly value our people, so we will provide you with all the resources and support you need to succeed.


For your best work

• Remote-first flexibility to shape your ideal workday 

• Home workplace budget 

• Co-working expense coverage 

• Individual IT budget for extra equipment

• Top-tier tech and AI-powered tools


For your growth

• Access to Ideals Academy with numerous courses

• Investment in external learning and development activities

• Guidance in Personal Development Plan creation

• Professional literature and subscriptions coverage

• Support of your passion as a speaker or writer

• Internal talent mobility opportunities


For your well-being

• Tailored Wellness Package for your physical and mental health

• Funding for sports competitions

• 25 business days of annual leave

• Unlimited health-related time off


Extra perks

• Team-building offline and online events

• Budget for meetups with your local team

• Generous internal referral program



Our culture


Commitment, Excellence, Collaboration, Trust and Care are core values to the Ideals team. For us, these are the principles that every Idealer lives and breathes. We are on the lookout for like-minded individuals who share our values. By doing so, we create a team where talents feel at ease and can work to the best of their abilities.


Commitment and Excellence inspire us to set the bar high, achieve the most ambitious goals and push the limits further. Our diversity and different perspectives are the foundation of our success. Collaboration and Trust ensure everyone has access to all the information, proactively shares thoughts, and leverages the teammates’ diverse opinions, experiences, and backgrounds. Both values help us to solve the most challenging problems. Care drives us to create a positive work environment and make everyone feel valued. We also stand for Idealers’ physical, mental, financial, and personal well-being and encourage a healthy lifestyle and active living.


Idealers work in a remote-first model, meaning we collaborate from anywhere – either home, cafe, co-working space, or one of our offices. Some roles may have specific location-based requirements, including in-office and client interactions. Despite being located across the globe, we stay connected through the latest tools and technologies, ensuring that everyone on our team feels surrounded by teammates and engaged with our common goals.



Ideals is an equal opportunity employer


Ideals is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people from all walks of life. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, or citizenship.


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Average salary estimate

$50000 / YEARLY (est.)
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$40000K
$60000K

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What You Should Know About Sales Development Representative (London), iDeals

We're thrilled to introduce the Sales Development Representative role at Ideals, a global B2B SaaS product company that’s setting the standard in secure business collaboration. Based in London, you'll join a dynamic sales team that's been a major contributor to our stunning 30%+ year-over-year growth, generating millions in revenue. As a Sales Development Representative, you'll play an essential role in targeting key decision-makers across the UK to meet ambitious revenue targets. This role is perfect for a motivated individual ready to kickstart a rewarding B2B sales career in a high-performing tech environment. Your responsibilities will include performing B2B mapping, executing cold calls, and nurturing leads through organized outreach. You'll conduct persona research prior to reaching out and actively engage with prospects, making sure to collect valuable feedback along the way. Not to mention, you'll have the chance to coordinate product demos, allowing you to showcase our stellar software. We’re looking for someone with over one year of outbound sales experience, a history of stellar sales metrics, and a knack for building rapport. If you're a fast learner who can swiftly adapt to feedback and enjoys connecting with people, we want to hear from you! Join us at Ideals where your innovations will lead to impactful decisions and a collaborative workspace that celebrates commitment, excellence, and diversity. Let’s change the world of business together!

Frequently Asked Questions (FAQs) for Sales Development Representative (London) Role at iDeals
What are the main responsibilities of a Sales Development Representative at Ideals?

As a Sales Development Representative at Ideals, your main responsibilities include conducting thorough B2B mapping, executing cold calls to nurture leads, organizing product demos for Field Sales with qualified prospects, and maintaining active engagement with these prospects. You'll also collect valuable feedback to guide them through the qualification process while coordinating online and offline events within the realm of our M&A community.

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What qualifications are needed for the Sales Development Representative role at Ideals?

To qualify for the Sales Development Representative position at Ideals, candidates should have at least one year of experience in B2B outbound sales and a proven track record of achieving sales metrics. Strong business communication skills in English, the ability to handle objections effectively, and a demonstrated knowledge of sales techniques are also essential. Familiarity with communicating to C-suite personas and SaaS sales experience are considered additional assets.

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What tools does a Sales Development Representative at Ideals use?

As a Sales Development Representative at Ideals, you will utilize a tech stack that includes LinkedIn Premium, HubSpot, Lusha, AmpleMarket, and Aircall. These tools help streamline your outreach efforts and track your personal sales activities efficiently while enhancing your relationship-building capabilities with potential customers.

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What is the work culture like at Ideals for a Sales Development Representative?

At Ideals, the work culture for Sales Development Representatives is rooted in commitment, excellence, collaboration, and trust. We pride ourselves on fostering a supportive environment where employees' diverse backgrounds and perspectives are appreciated. The role is remote-first, giving you the flexibility to work from home, a café, or co-working spaces while staying connected to your teammates through the latest tools and technologies.

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What opportunities for growth does Ideals offer for Sales Development Representatives?

Ideals offers numerous growth opportunities for Sales Development Representatives, including access to the Ideals Academy, professional development courses, and support for external learning activities. We encourage your individual growth by helping create a Personal Development Plan and provide resources such as literature and subscriptions to help you become the best version of yourself.

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Common Interview Questions for Sales Development Representative (London)
How do you handle objections during a sales call as a Sales Development Representative?

To effectively handle objections, you should listen actively to the prospect's concerns and acknowledge them. Empathize with their feelings, then respond with informative, fact-based reassurances. Present tailored solutions that meet their needs and emphasize the value that Ideals' products can bring to their business. Remember to stay patient and maintain a positive attitude throughout the conversation.

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Can you describe a successful cold-calling strategy you’ve used?

A successful cold-calling strategy often involves thorough preparation. Start with research to understand the prospect's business and tailor your message accordingly. Introduce yourself and Ideals succinctly, followed by a compelling question that relates to their needs, demonstrating value upfront. Finally, end with a clear call to action, inviting them to schedule a meeting or demo.

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What do you think is the most important quality for a Sales Development Representative?

The most important quality for a Sales Development Representative is resilience. The sales environment can be challenging, with frequent rejections. A resilient candidate learns from each interaction, persists through difficulties, and continuously improves their approach until they achieve success, all while maintaining a positive mindset.

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How do you prioritize your sales leads?

Prioritizing sales leads is essential for efficiency. I would categorize leads based on their engagement level, company size, and alignment with our ideal customer profile. High-potential leads who have shown interest in previous interactions or have business needs closely aligned with Ideals' offerings would be contacted first, ensuring the best use of time and resources.

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Describe your experience with CRM systems in your previous roles.

In my previous roles, I've extensively utilized CRM systems like HubSpot to manage leads, track interactions, and analyze sales performance. I've learned how to maintain accurate records of all communications and activities, making it easier to develop follow-up strategies and customize messaging to meet the needs of prospects effectively.

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How would you engage a new prospect to build rapport?

Building rapport involves genuine communication and active listening. I would begin by introducing myself warmly and showing interest in their challenges. Asking open-ended questions about their current processes fosters a deeper conversation, allowing me to connect and understand how Ideals might provide value to them specifically.

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What metrics do you think are essential for measuring success in this role?

Essential metrics for a Sales Development Representative include the number of calls made, conversion rates of leads to qualified prospects, scheduled demos, and overall revenue generated. Tracking these metrics helps evaluate performance, understand strengths and areas for improvement, and strategize effectively for future outreach.

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Can you explain the importance of follow-up in sales?

Follow-up is crucial in sales as it demonstrates persistence and commitment to understanding the prospect's needs. Potential clients are often busy; a thoughtful follow-up keeps the conversation alive and shows that you value their time and interest. It can significantly enhance the chances of conversion when done correctly, ensuring they remember Ideals during their decision-making process.

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What role does teamwork play in achieving sales goals?

Teamwork in sales creates a more collaborative environment where knowledge and successes are shared. Each team member's unique strengths contribute to achieving the overall sales goals, making problem-solving and strategizing more effective. It helps foster a support system where everyone works together toward common objectives, enhancing motivation and performance.

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Why are you interested in working at Ideals as a Sales Development Representative?

I am interested in joining Ideals because of its strong reputation in the B2B SaaS market and its commitment to creating a positive work culture that values commitment and excellence. I admire Ideals' innovative products and their impact in facilitating high-stake business decisions. The opportunity for growth and the alignment with my values excite me about contributing to Ideals' success.

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DATE POSTED
April 7, 2025

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