Performance Marketing Manager

As a Performance Marketing Manager at Immunefi, your main responsibilities will include developing comprehensive digital marketing strategies to drive customer acquisition and revenue growth. You'll optimize websites and landing pages for improved conversion rates and manage paid campaigns across platforms like Google Ads and LinkedIn. Additionally, you'll conduct analytics for continuous optimization and prepare performance reports for leadership.

To qualify for the Performance Marketing Manager role at Immunefi, you should have at least 3 years of experience in performance marketing, specifically in B2B SaaS and Web3. Proficiency in Google Ads and other paid marketing platforms is essential, as well as strong analytical skills, experience with A/B testing, and budget management.

A Performance Marketing Manager at Immunefi should be adept at using tools such as Google Analytics, Mixpanel, or HubSpot for performance tracking and analysis. Familiarity with SEO principles and media buying strategies in the Web3 space will also be a significant advantage in this role.

The work environment for a Performance Marketing Manager at Immunefi is fully remote and autonomous. You will be part of a global team, and the fast-paced nature of the company requires self-driven and collaborative individuals who can manage communication across different time zones.

At Immunefi, employees have the opportunity to carve out their own path in the company as it grows. With a focus on a culture of excellence and accountability, the company offers a flexible schedule and the chance to work alongside a reliable team, ensuring ongoing professional development.

When answering this question, outline a specific campaign, focusing on the goals, strategies implemented, and the results achieved. Highlight how you used data to inform your decisions and what you learned from the process.

Discuss your methodology for optimizing budgets, mentioning tools or strategies you use to track expenses and maximize ROI. Provide examples of how you've adjusted campaigns based on performance insights.

Share specific examples of A/B tests you've conducted, including the variations compared, results, and how you applied those learnings to future campaigns. Emphasize the importance of data-driven decision-making.

Explain your process for analyzing key metrics, what tools you use, and how you translate data findings into actionable insights. Discuss how you adjust campaigns based on performance analysis.

Discuss how SEO integrates with your paid marketing efforts, such as aligning content strategy with ad campaigns to boost visibility and lower customer acquisition costs. Provide examples if available.

Emphasize the importance of collaboration across teams, discussing how you gather input from sales, product, and marketing to ensure that your strategies support the company's goals and mission.

Share details about your experience with digital advertising platforms specific to Web3. Discuss strategies you have employed and how they were successful in reaching your target audience.

Describe a specific instance where you implemented changes that resulted in increased conversion rates. Focus on the methods used, such as landing page optimization or targeted ad campaigns, and the outcome.

Talk about your methods for keeping current, such as following industry blogs, participating in webinars, or engaging in professional networks related to digital marketing and Web3 technologies.

Mention critical performance marketing metrics, such as CPA, CTR, conversion rates, or ROI, and explain why each is important for assessing the effectiveness of marketing campaigns.