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Digital Experience Marketing Intern

Impinj is seeking a motivated and detail-oriented graduate student intern for their Marketing Operations team. This internship focuses on improving the website's technical performance and user experience design.

Skills

  • Analytical skills
  • Problem-solving
  • Attention to detail
  • Ability to manage multiple tasks
  • Teamwork

Responsibilities

  • Develop recommendations for enhancing website digital experience and performance
  • Analyze key user journeys and map opportunities for improvement
  • Collaborate with stakeholders for implementing enhancements
  • Perform competitive analysis of website against industry best practices
  • Conduct usability testing to gather feedback
  • Compile findings into a comprehensive assessment report

Education

  • Currently enrolled in a graduate program in User Experience or related field

Benefits

  • Exposure to senior leadership
  • Mentorship from professionals
  • Networking opportunities
  • Hands-on experience
  • Access to company resources
To read the complete job description, please click on the ‘Apply’ button
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Average salary estimate

$64440 / YEARLY (est.)
min
max
$54000K
$74880K

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What You Should Know About Digital Experience Marketing Intern, Impinj

Are you a driven graduate student looking for an exciting internship opportunity? Impinj, a leader in RAIN RFID and IoT technology, is offering a position as a Digital Experience Marketing Intern in Seattle, Washington. You'll be at the forefront of transforming how businesses connect everyday items to the Internet. In this role, you'll dive into assessing our website's technical performance and user experience design, making recommendations that can shape the future of our digital ecosystem. Imagine being part of a dynamic team where your insights on user journeys and digital marketing can lead to real changes and improvements! You'll analyze website usability, conduct market research, run competitive analyses, and collaborate with diverse stakeholders to implement your ideas. Plus, the summer internship program at Impinj is designed not just for learning but also for mentorship and networking, ensuring you walk away with skills and connections that truly matter in your career. So if you’re passionate about digital marketing, user experience, and want to join a company making a real impact in tech, we can’t wait for you to apply!

Frequently Asked Questions (FAQs) for Digital Experience Marketing Intern Role at Impinj
What are the responsibilities of a Digital Experience Marketing Intern at Impinj?

As a Digital Experience Marketing Intern at Impinj, your responsibilities will include assessing our website's technical performance and user experience design, developing actionable recommendations for improvements, defining user journeys, collaborating with stakeholders, performing competitive analyses, conducting usability tests, and compiling comprehensive assessment reports. Your role is key in enhancing user interaction and satisfaction, directly impacting our mission to connect every thing to the Internet.

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What qualifications are needed for the Digital Experience Marketing Intern position at Impinj?

To qualify for the Digital Experience Marketing Intern position at Impinj, candidates should be currently enrolled in a graduate program in User Experience, Human-Computer Interaction, Marketing, Communications, or related fields. A strong interest in digital marketing and user experience design is essential, along with analytical skills, attention to detail, and the ability to work independently and in teams.

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What skills can I develop as a Digital Experience Marketing Intern at Impinj?

As a Digital Experience Marketing Intern at Impinj, you'll develop valuable skills in digital marketing strategy, user experience design, technical website assessment, data analysis, and competitive analysis. Additionally, mentorship opportunities will enhance your professional skills while collaborating with experienced team members will provide practical insights into the industry.

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How does the Impinj Summer Internship Program benefit Digital Experience Marketing Interns?

The Impinj Summer Internship Program offers a comprehensive learning experience beyond traditional assignments. Digital Experience Marketing Interns will gain exposure to senior leadership, receive mentorship, build a strong professional network, and engage in interactive learning sessions—all aimed at preparing them for successful careers while contributing to meaningful projects.

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What is the compensation for the Digital Experience Marketing Intern role at Impinj?

The typical base pay range for the Digital Experience Marketing Intern role at Impinj is between $26.00/hour and $36.00/hour. Individual compensation depends on several factors, including the complexity of the role, specific job duties, and relevant experience. Additionally, interns may be eligible for merit increases, bonuses, and other rewards based on performance.

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Common Interview Questions for Digital Experience Marketing Intern
Can you describe your understanding of user experience design for digital platforms?

When answering this question, focus on outlining the principles of user experience design, including usability, accessibility, and how design impacts user engagement. Mention how these elements contribute to creating a positive user interaction that can enhance a brand’s digital presence.

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How would you approach assessing a website's technical performance?

For this question, detail a methodical approach: start with analyzing loading speeds, check mobile/browser compatibility, and review SEO performance. Emphasize the importance of user feedback, metrics tracking, and tools like Google Analytics to measure performance effectively.

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What techniques would you use to conduct usability testing?

Discuss various usability testing techniques such as A/B testing, surveys, user interviews, and observation of user interactions. Highlight the value of collecting qualitative feedback and how improvements can enhance overall user satisfaction.

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Describe a past project where you improved user experience for a digital product.

Choose a specific instance from your experience. Illustrate the challenges faced, your approach to solving them, the strategies you implemented, and the positive changes in user engagement or satisfaction as a result of your interventions.

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How do you prioritize tasks when managing multiple projects simultaneously?

Explain your prioritization approach, like using project management tools, creating timelines, and assessing project urgency versus importance. Share specific strategies that help you stay organized and efficient in managing various responsibilities.

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How would you define the key user journey for a specific audience?

To define key user journeys, indicate starting with audience research, identifying their goals, and mapping out steps they take to achieve those goals. Discuss pilot initiatives where you’ve created user personas to tailor user journeys across multiple touchpoints.

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What is your experience with content management systems (CMS)?

If applicable, discuss your previous experience using different CMS platforms, tools you are familiar with, and any specific tasks you've managed, such as content updates, analytics, and user permissions, to illustrate your competency in this area.

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Why do you want to intern for Impinj, and what interests you about digital marketing?

Express your admiration for Impinj’s mission and technology. Highlight your passion for digital marketing, explaining how you see it evolving with technology and impacting businesses, especially in IoT sectors. Link your values to the company's vision for the future.

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Can you provide an example of a competitive analysis you have conducted?

Share a concise example detailing the objectives, how you analyzed competitor strengths and weaknesses, the tools you used, and the insights gained that informed strategies or recommendations you put forward in your findings.

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How would you ensure that a website meets accessibility standards?

Discuss your understanding of WCAG guidelines and ways you would assess compliance, such as testing various assistive technologies, reviewing design elements, and ensuring content is perceivable and operable for all users, regardless of ability.

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Our vision is digital life for everyday items. Our mission is to provide wireless connectivity for these everyday items and to deliver, to the digital world, each item’s unique identity, location and authenticity.

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SENIORITY LEVEL REQUIREMENT
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SALARY RANGE
$54,000/yr - $74,880/yr
EMPLOYMENT TYPE
Internship, on-site
DATE POSTED
March 28, 2025

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