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Senior Director of Product Marketing

InfluxData is the creator of InfluxDB, the leading time series platform used to collect, store, and analyze all time series data at any scale. Developers can query and analyze their time-stamped data in real-time to discover, interpret, and share new insights to gain a competitive edge. InfluxData is a remote-first company with a globally distributed workforce. For more information, visit www.influxdata.com.

InfluxData is looking for an experienced and talented leader of product marketing to join our rapidly growing marketing team. This is a high-impact, results-oriented role, where you will work in a collaborative team setting to conceive and execute go-to-market plans for our product lines. The Senior Director of Product Marketing will work directly with Sales, Product Management, and Marketing to take new products to market and develop messaging and campaigns that drive acquisition and expansion.

The ideal Senior Director of Product Marketing knows how to market developer and technical centric products and has experience with open source and infrastructure products, as well as having a deep understanding of complex, enterprise sales and buyer journeys. They’re proficient in translating technical features into clear and concise benefits, and will have a deep understanding of IT personas and industry trends and how to position value that aligns to individual pain points. 

It's an exciting time to join InfluxData and if you’re looking for an opportunity to have a lasting impact on a growing team, we encourage you to apply!

The application window will be open until at least June 27, 2025. This opportunity will remain online based on business needs which may be before or after the specified date.

What you’ll be doing

  • Create the marketing plan for our next product release including pricing, positioning, go-to-market, and sales enablement information.

  • Acquire deep customer knowledge through market research, customer interviews / surveys and segmentation analysis

  • Create and execute on Go-to-market strategies to drive InfluxData's revenue goals

  • Develop customer pain point based messages, that differentiate InfluxData against competitors

  • Create the content to support lead generation campaigns and establish InfluxData and InfluxData's customers as thought leaders

  • Identify promising solutions based on existing products and drive direct sales campaigns

  • Create the internal and external facing sales kit to reach mid market and enterprise customers with a consistent and resonating message

  • Enable existing and new field resources on how to effectively position and sell InfluxData services

  • Successfully launch new services to customers, partners and the InfluxData field

  • Manage and develop a product marketing manager, including setting goals, providing feedback, and fostering career growth while ensuring alignment with broader organizational objectives

What you bring to the table:

  • 15+ years of product marketing experience in the software industry

  • Product marketing experience in databases, monitoring, observability or IoT

  • Expert in B2B purchasing cycles as well as the developer community

  • Proven track record in developing highly effective sales presentations and collateral

  • You've run or played a key role in a product launch before

  • You've interviewed customers and documented how the product has delivered benefit

  • You are skilled at collaborating with product management, engineering and customers to come up with great ideas for content

Bonus points if you have…

  • Hands-on development experience

  • Experience with Kubernetes and/or cloud providers, like AWS, Azure or GCP

Interview Information:

Our interview process begins remotely. Interviews are typically conducted via Zoom. To ensure every candidate can participate, please let us know if you are unable to access Zoom. Some roles may require an in-person meeting with a team member as part of the final stage.

We offer fantastic benefits for full time employees; in the US these include:

  • Medical/dental/vision insurance with 100% coverage for employees and dependents

  • Company contribution to your FSA

  • Flexible Time Off - take the time you need

  • Life Insurance, short and long term disability insurance

  • 401(k)

  • Wellness programs

  • Annual professional development budget

  • Financial planning and legal advice

Our Core Values

Our employees are the heart of the company and only by having a core set of beliefs and values will we be successful. We hire and live by these core values:

  • We value each other

  • We get stuff done

  • We believe humility drives learning

  • We embrace failure

  • We are committed to open source

Visit our careers page to learn more about working at InfluxData.

InfluxData is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or any other categories protected by applicable law. 

To view our Know Your Rights Poster click HERE

To view our CCPA policies click HERE

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access this website to apply for a vacancy as a result of your disability. You can request reasonable accommodations by reaching out to the recruiting team by emailing apply@influxdata.com

InfluxData does not accept unsolicited resumes from headhunters and recruitment agencies through our website, job board or directly to employees. InfluxData will not pay fees to any third-party agency, headhunter or company that does not have a signed agreement for this position in place.

Beware of job scams and fraudulent offers! Our recruiters use @influxdata.com email addresses exclusively. We do not conduct interviews via text or instant message and we do not ask candidates to download software other than Zoom, to purchase equipment through us, or to provide sensitive personally identifiable information such as bank accounts or social security numbers. If you have been contacted by someone claiming to be from InfluxData from a different domain about a job offer, please report it as potential job fraud to law enforcement and to jobs@influxdata.com.

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CEO of InfluxData
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Evan Kaplan
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Average salary estimate

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$200000K

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What You Should Know About Senior Director of Product Marketing, InfluxData

InfluxData, the creator of the cutting-edge InfluxDB time series platform, is seeking a Senior Director of Product Marketing to join our vibrant team in Salt Lake City. In this key leadership role, you’ll collaborate with cross-functional teams to devise and implement effective go-to-market strategies for our innovative product lines. You’ll leverage your extensive experience to understand customer needs and market trends, translating technical features into compelling value propositions. This role is perfect for someone who excels in a fast-paced environment and possesses a strong background in marketing technical and developer-oriented products. As part of your duties, you will develop customer-centric messaging and sales enablement tools to drive acquisitions and enhance our branding. You'll enjoy diving deep into market research and customer feedback, which will empower you to tailor our marketing content to resonate with specific pain points. At InfluxData, we foster a culture of collaboration and creativity where your ideas can directly impact the business. If you’re passionate about leading product marketing initiatives and enhancing customer experiences, we invite you to take on this exciting challenge with us. Join us and help shape the future of time series data management!

Frequently Asked Questions (FAQs) for Senior Director of Product Marketing Role at InfluxData
What are the key responsibilities of the Senior Director of Product Marketing at InfluxData?

As the Senior Director of Product Marketing at InfluxData, you will create comprehensive marketing plans for product releases, conduct market research to understand customer needs, develop differentiation strategies against competitors, and manage the product marketing team. You're expected to collaborate closely with sales and product management to launch services successfully and create impactful marketing content.

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What qualifications do I need for the Senior Director of Product Marketing position at InfluxData?

To be considered for the Senior Director of Product Marketing at InfluxData, you should have at least 15 years of product marketing experience in the software industry, particularly with databases and observability tools. Additionally, proficiency in B2B purchasing cycles, particularly in technical and developer-focused environments, is essential. Experience with customer interviews and effective sales presentations will further enhance your candidacy.

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How does the Senior Director of Product Marketing role at InfluxData contribute to the sales team?

The Senior Director of Product Marketing plays a pivotal role in enabling the sales team at InfluxData by creating sales kits and effective messaging that resonates with mid-market and enterprise clients. You will empower the sales team with the tools and knowledge needed to successfully position and sell InfluxData’s services, ultimately driving revenue growth.

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What benefits does InfluxData offer to the Senior Director of Product Marketing?

InfluxData provides an attractive benefits package for the Senior Director of Product Marketing, including comprehensive medical, dental, and vision insurance, flexible time off, a 401(k) with company contributions, and annual professional development budgets. Our commitment to employee well-being also includes wellness programs and generous life insurance options.

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What is the work culture like at InfluxData for a Senior Director of Product Marketing?

The work culture at InfluxData is collaborative and innovative, prioritizing values such as respect, accountability, and continuous learning. As a Senior Director of Product Marketing, you'll find a supportive environment where creativity is encouraged, allowing you to take bold steps in marketing our products while aligning closely with other teams within the company.

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Common Interview Questions for Senior Director of Product Marketing
Can you describe your experience with product marketing in the software industry?

In interviews, outline specific roles where you led marketing initiatives for software products, emphasizing your successes and the strategies you've employed. Share examples of how you understood customer pain points and adapted marketing messages to address them.

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How do you approach creating go-to-market strategies?

Discuss your methodology for developing go-to-market strategies, emphasizing the importance of market research, customer segmentation, and competitive analysis. Provide an example of a go-to-market plan you've implemented in the past and the outcomes that resulted.

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What are the most critical metrics you track in product marketing?

Focus on metrics like customer acquisition cost, lifetime value, market share, lead conversion rates, and engagement metrics. Explain how these KPIs influence your marketing decisions and strategies.

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How do you communicate technical product features to non-technical audiences?

Highlight your skill in translating complex technical jargon into clear, customer-friendly benefits. Share specific instances where you successfully communicated with non-technical stakeholders, thereby enhancing understanding and buy-in.

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Can you tell us about a time you conducted market research for a product?

Share a detailed story about your market research experience, discussing the methodologies you utilized, the insights gained, and how those insights influenced product marketing strategies.

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What role does customer feedback play in your product marketing strategy?

Emphasize the value of customer feedback in shaping product offerings and marketing messages. Provide examples of how you've integrated customer voices into marketing plans, leading to improved product alignment with customer needs.

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Describe your experience with sales enablement in product marketing.

Share examples of sales enablement materials you've created, such as sales kits or presentations, and how they've helped sales teams improve their effectiveness.

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Have you ever faced a significant challenge in a product launch? How did you handle it?

Discuss a specific challenge from a past product launch, detailing the issue, the resolution process, and the lessons learned. This showcases your problem-solving abilities and resilience in high-pressure situations.

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How do you ensure alignment between product marketing and product development teams?

Talk about your strategies for fostering collaboration between teams, such as regular meetings, shared tools, and joint project planning, to ensure both sides understand market needs and product capabilities.

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Why do you want to work as a Senior Director of Product Marketing at InfluxData?

Articulate your passion for the industry, your admiration for InfluxData’s innovative products, and how your expertise aligns perfectly with the company’s goals. Mention specific aspects of the role that excite you, like the opportunity to drive impactful product marketing strategies.

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At InfluxData, we have a vision: in order for enterprises to leverage the accelerating stream of metrics and events data and move their work forward with speed and scale, they need a modern time-series platform. We want to be that go-to platform f...

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BENEFITS & PERKS
Dental Insurance
Disability Insurance
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Full-time, remote
DATE POSTED
March 25, 2025

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