Field Event Strategy & Marketing Director

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

Building on the success of the recent merger launching industry powerhouse Informa TechTarget, we’re hiring to supercharge our field event marketing capabilities within our Corporate Marketing organization.

The Field Event Marketing Director drives the strategy, planning and execution of our field event marketing initiatives to generate demand, engage prospects and customers through creative activations, and build awareness of our brand. These include industry events, hosted customer & prospect events, and partner event activations. You will coordinate across various sales and marketing teams to prioritize, plan and communicate event strategy and planning initiatives. The position reports to the VP of Corporate Communications.

The ideal candidate has strong communication and organizational skills, a project management mindset and a collaborative, and results-oriented approach to lead or support creation of innovative experiences that engage prospects and customers and elevate Informa TechTarget’s brand presence. The ideal candidate has experience working collaboratively with sales organizations, business owners and across multiple internal teams, with the ability to multi-task and adapt to change while managing multiple events and stakeholders. You are someone who understands how to plan and implement strategies that drive measurable results and align with business goals.

Key Responsibilities:​

• Help define, plan, and manage the overall event strategy, including end-to-end management and execution of industry event sponsorships and stand-alone events.
• Develop event strategies focused on maximizing Informa TechTarget’s brand presence, engaging prospects and customers and generating pipeline & revenue with a key focus on ROI.
• Lead pre-, onsite and post-event initiatives, including marketing promotion, recruitment, sales outreach, logistics, lead tracking, customer engagement and ROI measurement.
• Build strong relationships with key internal stakeholders and collaborate closely to determine goals, develop cohesive strategy, and execute on deliverables deadlines.
• Manage vendor and event agency or partner relationships.
• Lead content development and delivery for events, coordinating with internal and external stakeholders and partners to plan speakers, themes and formats.
• Oversee event budgets, tracking expenses and ensuring cost-effective execution.
• Actively participate in the annual planning process by researching relevant events, demonstrating ROI from previously managed events, and providing recommendations​.
• Work with marketing/creative to ensure consistent strategy/messaging across all event efforts.

• The pay range for this position is $114,750 - $140,000 depending on experience 
• This posting will automatically expire on May 21, 2025.

• 6+ years experience delivering industry and field marketing events for prospective customers and clients, preferably in B2B. Digital marketing a plus.
• Excellent skills in verbal and written communication, teamwork, project management, problem solving, and attention to detail with ability to work with people at all levels of the organization.
• Motivated self-starter that enjoys working independently as well as on a team.
• Proven track record of leading several events from end to end.
• Familiarity with SFDC, project management platforms and other relevant software.
• Ability to project manage with remote contributors and stakeholders efficiently and effectively.
• Highly organized with good follow-through capabilities.
• Bachelor’s degree in marketing, business, communications, or related field.

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world.