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Sales Development Representative

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to the “next big things”. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and we’re also part of Informa Plc, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

  • Trusted information that shapes the industry and informs investment
  • Intelligence and advice that guides and influences strategy
  • Advertising that grows reputation and establishes thought leadership
  • Custom content that engages and prompts action
  • Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices.

Visit informatechtarget.com and follow us on LinkedIn.

Job Description

Your Opportunity

Do you want to kickstart your sales career in the heart of Sydney? This could be your golden ticket!

Our training program will prepare you to be an effective and successful Sales Development Representative (SDR) by building sales skills and learning about Informa TechTarget’s product offerings. You will have direct exposure to management and be a part of the fastest growing part of our business. As a merit-based company, Informa TechTarget rewards strong performance and you will have the opportunity to rapidly advance your career.

You will play a major role in growing Informa TechTarget’s data and subscription business and work to generate revenue by developing opportunities via phone, email and social messaging for the Informa TechTarget Account Executives.

As our new Sales Development Representative (SDR), you'll:

  • Making outbound sales calls against an assigned territory
  • Leveraging a variety of sales tools to engage target prospects
  • Managing social media tools for inbound prospect development
  • Interacting with target prospects and providing high level value proposition
  • Generating qualified leads and setting sales appointments
  • Managing and updating prospecting status via CRM (Salesforce.com)

Qualifications

  • 1-2 years’ work experience or bachelor’s degree
  • Excellent written and oral communication skills
  • Strong work ethic – committed to building a career in the high paying field of sales
  • Boundless energy and enthusiasm
  • A love for merit-based environments where your hard work pays off 
  • Proficient in Microsoft Office and social media platforms like LinkedIn

Additional Information

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Our benefits include:

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: annual leave, birthday leave and the chance to work from (almost!) anywhere for up to four weeks a year
  • A flexible range of personal benefits to choose from, plus company funded private medical cover
  • A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
  • Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
  • Recognition for great work, with global awards and kudos programmes
  • As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Average salary estimate

$70000 / YEARLY (est.)
min
max
$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sales Development Representative, Informa Group Plc.

Are you ready to launch your sales career in a vibrant and innovative environment? Look no further than Informa TechTarget, where we're seeking enthusiastic individuals to join our team as Sales Development Representatives (SDR) in beautiful Sydney! Our SDR position is more than just a job; it's your gateway to an exciting career filled with opportunities for growth and development. At Informa TechTarget, you'll be trained to harness your sales skills effectively, helping us connect with a diverse range of clients across the tech industry. Imagine being part of a company that is shaping technology markets and empowering businesses to achieve their goals faster. As an SDR, you'll interact directly with our Account Executives, making outbound calls, engaging prospects through social media, and managing leads through our CRM system. Your work will play a pivotal role in driving our data and subscription business forward. We're a merit-based company that truly recognizes and rewards hard work, giving you the chance to advance your career rapidly. With a commitment to sustainability, inclusivity, and ethical practices, Informa TechTarget is not just about success; it's about making a positive impact in our industry. So, if you're ready to bring your energy and enthusiasm to a role where your contributions really matter, we encourage you to apply and embark on an incredible journey with us!

Frequently Asked Questions (FAQs) for Sales Development Representative Role at Informa Group Plc.
What are the responsibilities of a Sales Development Representative at Informa TechTarget?

As a Sales Development Representative at Informa TechTarget, you'll be primarily responsible for generating qualified leads and setting sales appointments. This includes making outbound calls to targeted prospects, managing social media tools for inbound lead development, and collaborating closely with Account Executives. Your role will also involve updating prospecting statuses in our CRM system, ensuring you track and optimize your outreach efforts effectively.

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What qualifications do you need to become a Sales Development Representative at Informa TechTarget?

To qualify for the Sales Development Representative position at Informa TechTarget, you should have 1-2 years of work experience or a bachelor's degree. Additionally, excellent written and oral communication skills are essential, along with a strong work ethic and a passion for building a career in sales. Proficiency in Microsoft Office and social media platforms is also important, as these tools will aid you in your daily tasks.

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How does Informa TechTarget support the career growth of Sales Development Representatives?

Informa TechTarget is dedicated to supporting the career growth of its employees. As a Sales Development Representative, you'll go through a comprehensive training program designed to sharpen your sales skills and enhance your understanding of our products. The company also offers mentoring, bespoke training opportunities, and a wealth of resources through platforms like LinkedIn Learning, ensuring you're well-equipped for your career progression.

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What is the work environment like for a Sales Development Representative at Informa TechTarget?

The work environment for a Sales Development Representative at Informa TechTarget is dynamic and collaborative. You'll be part of a vibrant team that values energy, creativity, and ambition. The culture promotes flexibility, allowing for a mix of in-office and remote work. Moreover, the inclusive environment encourages diversity and supports employees through various wellbeing programs, ensuring a healthy work-life balance.

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What benefits does Informa TechTarget offer to its Sales Development Representatives?

Informa TechTarget offers a competitive and flexible benefits package for its Sales Development Representatives. This includes annual leave, birthday leave, private medical coverage, and the opportunity to work remotely for parts of the year. Employees can engage in volunteer programs, participate in social events, and take advantage of the ShareMatch scheme, which allows them to become shareholders in the company. Additionally, strong recognition programs celebrate employees' achievements.

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Common Interview Questions for Sales Development Representative
What motivates you to work in sales as a Sales Development Representative?

When answering this question, focus on your passion for building relationships and your drive to help clients succeed. Talk about how you thrive in a merit-based environment where performance is recognized and rewarded, as this aligns with the Sales Development Representative role at Informa TechTarget.

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Can you describe a time when you successfully generated a lead?

Use this opportunity to share a specific example from your past experience. Highlight your approach, the tools you used, and the outcome. Showcase your ability to engage with prospects meaningfully and how that converted into a lead, aligning it with the expectations of the role at Informa TechTarget.

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How do you handle rejection in sales?

Discuss how you view rejection as a learning opportunity. Explain that you analyze what may have gone wrong in the approach, adapt, and push forward with positivity. Tie this back to how resilience can be instrumental for a Sales Development Representative at Informa TechTarget.

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What strategies do you use to research potential leads?

Share your methods for researching leads, such as using LinkedIn, company websites, or specialized databases. Emphasize the importance of understanding a prospect's business to tailor your approach, which aligns well with the responsibilities of a Sales Development Representative.

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How do you prioritize your tasks as a Sales Development Representative?

Explain your approach to task management, emphasizing tools and techniques like CRM software for tracking leads. Illustrate how understanding the urgency and importance of prospects helps prioritize your outreach, reflecting the result-driven focus needed at Informa TechTarget.

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What do you know about Informa TechTarget and our approach to sales?

In your response, showcase your knowledge about Informa TechTarget’s core services and how they uniquely position themselves in the market. Highlight their emphasis on data-driven, expert-led strategies and how this aligns with your personal philosophy on sales effectiveness.

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How would you leverage social media as a Sales Development Representative?

Discuss how social media platforms like LinkedIn can be powerful tools for connecting with prospects, conducting research, and sharing valuable content. Emphasize your understanding of the role social media plays in modern sales strategies, particularly for a Sales Development Representative.

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What do you think is the key to building rapport with prospects?

Highlight the importance of active listening, empathy, and genuine interest in your prospects' needs. Discuss how building trust can lead to long-lasting client relationships, which is essential for anyone in a Sales Development Representative role.

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How do you stay updated on industry trends relevant to technology sales?

Share your strategies for staying informed, such as following industry news, participating in webinars, and engaging in professional communities. This shows your commitment to continuous learning, which is crucial for success as a Sales Development Representative at Informa TechTarget.

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Describe a successful sales tactic you've used in the past.

Select a tangible example that showcases your ability to engage prospects and convert them to leads. Discuss the specific tactics you used, the context of the sales scenario, and how it reflects the skills valued in a Sales Development Representative position.

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Informa plc is a multinational publishing, business intelligence, and events group. The company was founded in 1998 and is headquartered in London, United Kingdom.

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Full-time, hybrid
DATE POSTED
March 21, 2025

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