Senior Content Strategist, Life Sciences & Technology - job 2 of 2

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

Industry Dive is a leading business journalism company. Nearly 13 million decision-makers across 20+ competitive industries rely on its exclusive insight and analysis delivered through 26 publications. Industry Dive was founded in 2012 to provide business leaders with the information they need to move industries forward. Our team of reporters, editors, designers, and marketers delivers insights and programs that spark innovation, fuel growth and shape agendas in every industry we cover.

studioID is Industry Dive’s global content studio offering brands an ROI rich tool kit: Deep industry expertise, first-party audience insights, a journalistic approach to brand storytelling, and targeted distribution capabilities. Our trusted in-house content marketers help brands power insights-fueled content programs that nurture prospects and customers from discovery through to purchase, connecting brand to demand.

As a Sr. Content Strategist (Technology), you are responsible for developing content strategy and overseeing content execution for Industry Dive’s content marketing line of business – studioID. You are responsible for managing and advancing our clients’ content marketing programs and projects, primarily (but not exclusively) in areas related to cybersecurity, the CIO role, and related subjects. 

In addition to your extensive experience in content marketing, you should also be a creative and strategic thinker and have a keen eye for process. The services you will be overseeing range from written editorial work to strategy deliverables to webinars – and beyond! You will serve as the primary success owner for assigned customers, but will collaborate closely with the content director and program manager to oversee and ultimately advance client partnerships through great content and advisory services. This role can be remote or report to our Washington, D.C., or New York City offices.

Who You Are

• A subject matter expert in content.

• Someone who loves the challenge of a fast-paced startup environment and understands the importance of not allowing perfection to be the enemy of good.

• Creative, you think outside the box, and get excited to tackle complex problems

• Driven and motivated by targets and results

• Both adaptable and persistent in overcoming barriers

• Someone who conducts business in an honest and truthful manner

• A multitasker who can prioritize effectively while working on deadline in a fast-moving environment

• A team player with a sense of humor

What You'll Do

• Own the successful delivery of content services

• Act as the designated point of contact for clients, responding to and managing client requests

• Gain a deep understanding of who our clients are and their overall marketing goals

• Orchestrate projects such as playbooks, promoted stories, webinars, surveys from inception to completion; serve as main strategic and project management lead

• Pitch original content topics and manage editorial calendars

• Oversee the editorial process within Welcome content marketing platform

• Collaborate closely with your fellow strategists, the program management team and content director to manage client expectations and resolve escalated client issues

• Manage freelance writers and editors

• Track client budgets and assess risk and opportunities

• Lead marketing strategy workshops and quarterly business reviews; develop customer roadmaps; promote expansion of services

• Deliver operational metrics and overall business results to assigned clients

• 3-5 years of experience in a content marketing agency or team

• Great communication skills over Zoom, in person, and via email; comfort within a very client-facing role

• Comprehensive knowledge and passion for all things editorial; experience ideating and editing written content

• Experience producing content that covers technology subjects such as IT services, cybersecurity, artificial intelligence, machine learning, “big data,” and networking. 

• Experience producing other content formats such as podcasts, virtual events, webinars, video and more

• Demonstrated ability to interpret client and first-party analytics, along with situational SEO best practices, and incorporate those data points into content and campaign suggestions

• Demonstrated ability to uncover new revenue opportunities and identify risks

• Demonstrated ability to manage multiple projects, multitask, and work within tight deadlines

• Comprehensive understanding of all the principles of content marketing

• Work well on a team but also be able to take initiative on independent projects

• Proven track record managing clients, along with their account retention and growth

• Experience with strategic thinking and complex decision making

The salary for this role is 95000 - 100500 depending on experience. 

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: Open Vacation Policy
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Job advertisement to expire 3/31/2025