Job details

Associate Manager, Biddable Media

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Purpose of the Position:

Partner with and support Digital Media Managers and the collective Media Strategy & Planning team in the activation of Paid Social Media for the Inspire Brands portfolio. This includes working with Managers on the critical role of maintaining accurate financial stewardship across the brand portfolio.

Responsibilities:

Social Activation

Support the general day-to-day functions as led by Paid Search and Social Media Managers

Monitor campaigns to ensure appropriate pacing relative to budgets and targets. Update and optimize budgets and insertion orders throughout the year based on brands’ needs.

Perform monthly billing and invoice reconciliation.

Manage the tagging, reporting and financial management for Paid Social campaigns across the portfolio

Partner with Managers to support the various steps required to ensure proper asset alignment (including creative & traffic fulfillment) across media buys; this will include implementation and QA of tagging as necessary across in-house Paid Media buys for measurement reporting and accuracy

Pull and structure data for weekly, monthly, and quarterly reporting and review with necessary stakeholders to impact optimizations and business decisions

Support the integrated reporting of documents – including a migration to dashboard reporting – as needed by cross functional team members for internal and external purposes

Maintain accurate record of budgets (planned v. actuals) and oversee the billing process for in-house Paid Media

Proper management and reconciliation of all account budgets in accordance with media authorizations

Budgeting and forecasting company revenues and internal operating expenses, as well as reconciling data from multiple financial databases

Interface with external/internal teams in managing requests concerning processes and deliverables. This will include but not be limited to internal brand and enterprise analytics teams and 3rd party auditors

Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps and timelines with Managers

Effectively communicate both verbally and in writing with both internal and external stakeholders

Provide general team support as needed based on internal priorities and scope of projects

Demonstrate a “big picture” understanding of brands marketing strategy and the role Paid Social plays.

Assume buying responsibilities in the event of a Manager’s absence

Agency and Cross-Functional Internal Teams Collaboration

Partner with the media analytics team to measure impact of ongoing campaigns and overall plan

Co-lead competitive tracking and reporting on a regular basis and/or as needed

Partner with Media Strategy & Planning and Connections Planning teams to develop a learning agenda and testing roadmap based on the brands objectives, insights, and key challenges

Requirements:

4 Year Degree Preferred

2 – 5 years of relevant experience in marketing and / or media

Hands on keyboard Paid Social buying experience within Facebook, Twitter, Snapchat, TikTok, and Pinterest platforms

Demonstrated experience in problem solving and managing multiple tasks

Account budget management through daily/weekly pacing, monthly and yearly goals
Ability to learn new systems and workflows

Ability to deliver results

Excellent project management skills (proficiency in Excel/PPT will be key)

Ability to balance multiple priorities and meet project deadlines

Excellent oral and written communication skills

Ability to lead and influence others

Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor

Passion for the restaurant industry and desire to train in our restaurants to learn operations. A strong desire to help shape the future at Inspire Brands

Self-starter personality who can operate with minimal supervision

Strong ability to work closely with team members to solve problems, prioritize tasks, and manage time effectively

A detail-oriented approach and a desire to achieve objectives accurately

Solid quantitative and research skills, and proven data interpretation capability

Ability to learn new systems and workflows

Inspire Brands is a multi-brand restaurant company whose portfolio includes more than 32,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.

Average salary estimate

$70000 / YEARLY (est.)

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$60000K

$80000K

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What You Should Know About Associate Manager, Biddable Media, Inspire Brands

As an Associate Manager of Biddable Media at Inspire Brands' Atlanta Support Center, you'll take a pivotal role in activating Paid Social Media for our diverse portfolio of restaurant brands. Picture yourself collaborating closely with our Digital Media Managers and the Media Strategy & Planning team, ensuring our campaigns not only meet their targets but also resonate with what our brands stand for. Your day-to-day tasks will involve monitoring campaigns to maintain proper pacing relative to budgets, optimizing finances across platforms, and taking the lead on invoicing and reporting. But that’s just the beginning! You'll be managing crucial data, which means pulling insights that drive valuable decisions for the team. Additionally, supporting creative asset alignment and facilitating effective communication with stakeholders will be part of your exciting role. You will also collaborate with teams managing analytics to measure campaign impacts and influence our overall strategies in the vibrant restaurant industry. The drive to balance multiple priorities while leading through challenges will be vital, and your passion for innovation will help shape the future at Inspire Brands. If you're ready to contribute to an organization that values experience, teamwork, and creativity, and eager to dive into the world of digital marketing, this is the opportunity for you!

Frequently Asked Questions (FAQs) for Associate Manager, Biddable Media Role at Inspire Brands

What are the primary responsibilities of an Associate Manager, Biddable Media at Inspire Brands?

The Associate Manager of Biddable Media at Inspire Brands is responsible for supporting Digital Media Managers in activating Paid Social Media campaigns. Key responsibilities include monitoring campaign performance against budgets, managing monthly billing and invoice reconciliation, and ensuring asset alignment across media buys. The role also involves pulling data for reporting, managing budgets accurately, and collaborating with cross-functional teams to optimize overall media strategies.