Account-based Marketing (ABM) Manager

The Account-based Marketing (ABM) Manager at InStride is responsible for developing and executing ABM strategies to drive pipeline growth and revenue from enterprise accounts. This includes architecting targeted marketing campaigns, collaborating with sales teams, and creating compelling content specifically tailored for key decision-makers in priority accounts.

Candidates for the Account-based Marketing (ABM) Manager position at InStride should have 5 to 7 years of B2B marketing experience, including at least 3 to 4 years in account-based marketing. Familiarity with marketing tools such as Foundry or Demandbase, as well as experience with Salesforce and Outreach, is also preferred.

Essential skills for the Account-based Marketing (ABM) Manager role at InStride include strategic leadership in driving ABM strategies, campaign design that effectively engages decision-makers, strong content development abilities, program management, performance analysis, and a keen understanding of market intelligence.

As an Account-based Marketing (ABM) Manager at InStride, you can expect to grow your career through opportunities to lead marketing initiatives, collaborate cross-functionally with sales and marketing teams, and gain valuable insights into industry best practices. InStride also encourages a lifelong learning culture, so you can enhance your skills and broaden your professional network.

InStride fosters a culture of belonging, authenticity, and diversity, making it a great environment for the Account-based Marketing (ABM) Manager. Employees are encouraged to collaborate, innovate, and contribute to the overarching mission of empowering others through education, ensuring that everyone feels valued and supported.

Alongside competitive compensation, InStride offers incredible benefits, including access to over 2,800 online certificate and degree programs starting from Day 1. Additional perks include a 401(k) plan with company match, flexible vacation policy, paid family leave, and comprehensive health care benefits.

When applying for the Account-based Marketing (ABM) Manager role at InStride, highlight your strategic marketing experience and specific ABM successes in your application. Demonstrating your collaboration skills and mission-driven mindset is crucial. Be sure to express your enthusiasm for making a meaningful societal impact through education.

As an Account-based Marketing (ABM) Manager, I would implement a strategy that begins with understanding the target accounts' pain points and needs. I would engage in thorough market research, utilize data analytics, and develop personalized campaigns that resonate with key decision-makers, ensuring alignment with sales goals.

I would measure the success of ABM campaigns at InStride by tracking key performance indicators such as engagement rates, conversion rates, and overall impact on pipeline growth. Continuous analysis of data will help identify successful tactics and areas needing enhancement.

Absolutely! In a previous role, I analyzed campaign performance metrics to identify trends and patterns in engagement. By adjusting our messaging based on these insights, we achieved a significant increase in conversion rates, showcasing the effectiveness of data-driven marketing.

Effective collaboration with sales teams involves regular communication and alignment on goals. I would hold joint meetings to discuss target accounts, gather insights from sales, and tailor our marketing initiatives to support their efforts, ensuring we're working together towards common objectives.

I have experience using platforms like Demandbase and Foundry for managing ABM initiatives, along with tools like Salesforce for tracking leads and engagement. These tools help streamline processes and enhance collaboration with sales teams.

I stay updated on industry trends by subscribing to relevant marketing publications, following thought leaders on social media, and participating in webinars and industry conferences. Networking with professionals in the field also provides valuable insights and keeps me informed of emerging best practices.

When facing challenges during ABM campaign execution, I prioritize flexibility and adaptability. I analyze the situation, identify potential solutions, and collaborate with my team to pivot our strategy if needed, ensuring we stay aligned with our goals while addressing any issues.

Personalized content is crucial in ABM because it helps create a connection with decision-makers. When prospects see tailored messages that resonate with their specific challenges and needs, they’re more likely to engage, making it a vital strategy for successful campaigns.

I envision the future of ABM in the technology industry as increasingly data-driven and automated. As marketing technology continues to evolve, we will leverage advanced analytics to personalize engagement at a larger scale, optimizing strategy through predictive insights and ultimately driving more effective outcomes.

My motivation for working in account-based marketing comes from the opportunity to create significant business impact through targeted strategies. I find it rewarding to craft personalized marketing initiatives that build relationships and drive tangible results for both clients and their end users.