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Director, Access Marketing

POSITION SUMMARY:

As Intercept continues to build its position as the leader in rare and serious liver disease, we are seeking a Director, Access Marketing. As a key member of the U.S. Marketing team, the Director of Access Marketing will be responsible for translating brand strategy into meaningful and compelling payer and patient services collateral. This individual is responsible for implementing the U.S. Market Access value platform and support materials that assists the U.S. Market Access team in gaining positive coverage criteria and formulary acceptance with payers. This position will also be responsible for developing patient services material used by our hub and specialty pharmacies in addition to pull-through collateral to be used by the Sales, Field Access and Channel teams. This position will work closely with Market research and medical research to align, gain and share customer insights in the development of customer programs to strengthen and expand the value proposition to drive growth and ensure optimal access. This position will ensure cross-functional alignment between U.S. Marketing, U.S. Market Access, Medical Affairs, Legal, and Regulatory. The role reports to the Senior Vice President, Strategic Marketing, with a dotted line to the Vice President, Market Access.

JOB RESPONSIBILITIES:

• Translate brand strategy to all components of the access journey – from payer materials to FRM collateral to promotional messaging to be delivered by field sales force

• Scope, develop and execute promotional marketing initiatives to reinforce ICPT product’s value proposition to managed care customers (Commercial, Medicare, Medicaid, VA/DOD), SPPs, SDs and IDNs

• Scope, develop and execute pull-through collateral to educate HCPs and office staff on access and reimbursement process for Intercept’s products

• Collaborate with Training team to develop and execute appropriate training programs to ensure field teams can utilize and execute resources

• Partner with FRM leadership in development of collateral needed by FRM team to educate HCP offices and staff

• Perform primary and secondary research on access value proposition and messaging

• Manage agencies to deliver tools/tactics to ensure quality resources are delivered on time and within budget

• Work with LMRC to guarantee tools/tactics are compliantly developed and executed

• Develop innovative approaches to obtain and leverage access data to drive access strategies and tactics for the field teams, specifically field sales and FRMs

• Manage Intercept’s strategy and tactics for managed care meetings/conventions

• Support development of brand plan from an access perspective

• Manage the promotional budget for Access Marketing

QUALIFICATIONS:

• Bachelor’s Degree required; Master’s Degree highly preferred

• Minimum of 7 years of pharmaceutical/biotechnology experience in Marketing, with at least 5 years of experience across the access marketing spectrum – payer to reimbursement

• Specialty product experience, specifically reimbursement and PSP

• Career path that exhibits increased responsibility and leadership

• Ideally has prior therapeutic experience in liver and rare disease

REQUIRED KNOWLEDGE AND ABILITIES:

• Ability to lead in a fast-paced environment

• Ability to think in the big picture, while also being disciplined and detail-oriented

• Ability to put innovation into action

• Is regarded as a proactive, supportive and collaborative partner

• Ability to establish trust-based relationships with key external stakeholders

• Ability to operate effectively in an evolving organizational structure with minimal direction

• Ability to engage and influence multiple stakeholders to achieve the objective, often without direct authority

• Ability to use strong analytical skills to conduct both qualitative and quantitative assessments

• Strong verbal and written communications skills

• Learning agility and ‘scalability’ to take on increasing responsibility as Intercept grows

• Consistent demonstration and embodiment of our Corporate Beliefs: Passion for Innovation; Think Big, Act Small; Learn to Dare; and Teams Build the Future

• Ability to have fun and thrive in a growing, diverse, and inclusive work environment

ABOUT INTERCEPT:

Intercept is a biopharmaceutical company focused on the development and commercialization of novel therapeutics to treat rare and serious liver diseases, including primary biliary cholangitis (PBC) and severe alcohol-associated hepatitis (sAH). In a new age of liver disease treatment, our team is developing vital therapies to meet the needs of those living with rare and serious liver disease. We are committed to improving patients’ lives and addressing the liver community’s most pressing needs.

People at Intercept are passionate about patients. You’ll see our patient photos lining our walls and hear their stories in town halls. We’re equally passionate about our team, ensuring each member feels included and has the opportunity to reach their potential. We recognize the power of a diverse, equitable and inclusive (DEI) work force, and how it enriches the professional lives of our team members. Diversity, Equity, and Inclusion drives innovation and connects us to the patients and communities we serve.

For more information about Intercept, please visit our website at: www.interceptpharma.com and follow us on X at: @InterceptPharma.

COMPENSATION & BENEFITS:

The anticipated salary range for this position is $222,480 to $267,000. This represents the anticipated low and high end of the salary range for this position. Actual salaries may vary based on various factors including, but not limited to, experience, skillset, and performance.

The salary range listed is just one component of our total compensation package. Intercept also provides a competitive suite of benefits, including:

• 401(k) plan with company match

• Rewards and recognition program

• Health care benefits (medical, prescription drugs, dental, and vision insurance)

• Short and long-term disability coverage provided

• Plan coverage for domestic partners

• Paid parental leave benefits and adoption assistance

• Tuition reimbursement assistance

• A generous Paid Time Off program that includes 20 vacation days, 11 holidays, 4 personal days, and 2 volunteer days per calendar year

• Numerous well-being and work/life programs

EEO Statement

Employment decisions at the Company are made without unlawful regard to race, color, religion, creed, national origin, alienage or citizenship status, sex (including gender, pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, sexual orientation, national origin, ethnicity, age, physical or mental disability, legally protected genetic information, marital or partnership status, sexual and reproductive health decisions, military or veteran status, or any other status protected by applicable federal, state, or local law. This organization participates in E-Verify (E-Verify's Right to Work guidance can be found here: https://www.e-verify.gov/sites/default/files/everify/posters/IER_RighttoWorkPoster.pdf).

#LI-HP1

Average salary estimate

$244740 / YEARLY (est.)
min
max
$222480K
$267000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Director, Access Marketing, Intercept Pharmaceuticals

Join Intercept as the Director of Access Marketing and play a pivotal role in our mission to lead the way in treating rare and serious liver diseases. As part of the U.S. Marketing team, you’ll transform brand strategies into creative payer and patient service materials that resonate. Your responsibilities will encompass developing impactful collateral for the U.S. Market Access initiatives, enabling the team to secure positive coverage and formulary acceptance from payers. You will collaborate closely with market research and medical teams, ensuring we capture customer insights that enhance our programs and promote growth. In this role, you will oversee the crafting of resources for specialty pharmacies and field sales teams, while your analytical prowess will help you use data to drive innovative access strategies. With substantial experience in pharmaceutical marketing, especially in managing care relationships, you will demonstrate leadership and a proactive approach to engaging stakeholders, all while maintaining cross-functional alignment across the organization. If you’re looking to leverage your expertise in a dynamic, inclusive environment where you can make a real difference in patients’ lives, Intercept is the place for you. We believe in fostering a culture of innovation and teamwork, and we’d love for you to be a part of it!

Frequently Asked Questions (FAQs) for Director, Access Marketing Role at Intercept Pharmaceuticals
What are the key responsibilities of the Director, Access Marketing at Intercept?

The Director of Access Marketing at Intercept is responsible for translating brand strategy into compelling payer materials and patient services collateral. Key duties include developing promotional initiatives, creating pull-through collateral for healthcare professionals, and managing the access budget while ensuring alignment with various internal teams.

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What qualifications are required for the Director, Access Marketing position at Intercept?

Candidates for the Director, Access Marketing role at Intercept should possess a Bachelor’s Degree, with a Master's preferred. You should have a minimum of 7 years of experience in pharmaceutical marketing, specifically in access marketing. Specialty product experience and a demonstrated ability to lead and innovate in a fast-paced environment are crucial.

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How does the Director, Access Marketing impact patient services at Intercept?

In the Director, Access Marketing role at Intercept, you’ll develop patient services materials that directly enhance the experiences of patients using our medications. Your collateral will play a vital role in educating them about access and reimbursement options, helping improve their journey.

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What skills are essential for success as the Director, Access Marketing at Intercept?

Essential skills for the Director, Access Marketing position include strong analytical abilities, excellent verbal and written communication skills, and a capability to build trust-based relationships. You should also exhibit leadership in a collaborative setting and show a deep understanding of the pharmaceutical industry's access landscape.

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What is the work culture like at Intercept for the Director, Access Marketing?

At Intercept, the work culture emphasizes passion for innovation, teamwork, and inclusivity. The company thrives on diverse perspectives and fosters an environment where employees can grow, learn to dare, and make significant contributions, all while having fun in a supportive workplace.

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Common Interview Questions for Director, Access Marketing
Can you describe your experience with access marketing in the pharmaceutical industry?

In your response, highlight your previous roles where you developed access strategies, any achievements in securing payer agreements, and your overall understanding of the access landscape in pharmaceuticals.

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How do you approach developing collateral for payers and patient services?

Discuss your process for gathering insights, collaborating with various teams, and how you ensure that all materials effectively communicate the brand's value proposition while meeting compliance requirements.

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Describe a time when you had to lead a cross-functional team to achieve a marketing goal.

Provide a specific example, detailing the project, your leadership role, and how you managed the collaboration between different departments to successfully reach the marketing target.

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What strategies do you use to stay informed about changes in payer environments?

Share the methods you utilize to keep abreast of industry trends, such as attending conferences, subscribing to relevant publications, or networking with other professionals in the access marketing field.

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How do you measure the success of marketing initiatives in access marketing?

Discuss key performance indicators (KPIs) you’ve used in previous roles to evaluate the effectiveness of access marketing initiatives, such as coverage rates or patient engagement metrics, and how you adjust strategies based on these insights.

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What is your experience with market research and how does it influence your marketing strategies?

Explain how you leverage both primary and secondary market research to inform your understanding of payer needs and patient behaviors, and how this influences your collateral development.

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How do you ensure compliance in all marketing materials you develop?

Talk about the systems you have in place to review marketing materials for compliance, including collaboration with legal and regulatory teams to ensure that content is accurate and adheres to industry standards.

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What innovative approaches have you developed to engage stakeholders?

Share examples of creative engagement strategies you have employed in previous roles to connect with key stakeholders, such as payers, healthcare providers, and patients.

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How do you handle conflicting priorities while managing multiple projects?

Discuss your time management and prioritization skills, emphasizing how you balance urgent tasks with long-term initiatives without sacrificing quality.

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What motivates you to work for a company like Intercept?

Communicate your passion for the biopharmaceutical field, particularly in improving patient lifestyles. Highlight how Intercept’s mission to address critical liver disease aligns with your professional aspirations.

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Intercept is a biotech firm focused on the development of products to treat liver diseases. Intercept was founded in 2002 and is headquartered in New York, NY.

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Full-time, on-site
DATE POSTED
December 22, 2024

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