Account Manager (this is a back up for 2024-7609 in correct format will only be used to submit offer)

An ideal Account Manager at Martindale-Avvo should possess strong communication skills, both spoken and written, along with a keen ability to analyze data and interpret performance metrics. Additionally, a competitive spirit, organizational skills, and a positive attitude are crucial for success in this role as it involves fostering long-term relationships with clients and driving their marketing success.

The Account Manager role at Martindale-Avvo is multifaceted, focusing on managing a client portfolio of 350-450 individuals. This includes providing exceptional client support, maximizing business opportunities through upselling, and delivering strategic marketing advice to help clients leverage Avvo’s advertising products effectively.

As an Account Manager at Martindale-Avvo, you will primarily work with legal professionals, helping them navigate the digital marketing landscape. You will act as a trusted advisor, advocating for their needs and ensuring they receive the best tools and strategies to connect with potential clients.

The Account Manager at Martindale-Avvo is expected to meet and exceed monthly sales quotas while fostering client relationships. Key performance indicators involve client retention, upselling additional services, and maintaining a high level of customer satisfaction.

Martindale-Avvo offers a competitive benefits package including three weeks of paid vacation, sick leave, and paid holidays. Additional benefits include medical, dental, and vision coverage, a 401(k) plan with company matching, and a casual dress code in a dog-friendly office atmosphere.

While a Bachelor’s degree or equivalent experience is preferred for the Account Manager position at Martindale-Avvo, strong organizational skills, familiarity with CRM systems such as Salesforce, and a knack for effective communication are critical to success in this role.

To excel as an Account Manager at Martindale-Avvo, focus on building relationships with clients and staying proactive in identifying their needs. Regularly analyzing performance data and being open to feedback will also help you tailor your approach and enhance your effectiveness in this role.

To effectively manage multiple accounts, I prioritize organization and communication. I utilize CRM tools to keep track of client interactions and deadlines, and I ensure timely follow-ups to address their needs. By regularly evaluating priorities and client goals, I maintain a balance between providing personalized attention and operational efficiency.

Handling client complaints requires active listening and empathy. I aim to understand their concerns fully, take immediate action to resolve the issue, and follow up to confirm their satisfaction. My goal is to turn a complaint into an opportunity to demonstrate our commitment to their success.

I believe in leveraging data-driven insights about client performance and identifying opportunities for enhancement. By presenting tailored solutions that align with their specific goals, I can effectively communicate the added value of our additional services, fostering an environment where upselling feels natural rather than forced.

Measuring success in client relationships can be done through retention rates, upsell conversions, and the overall satisfaction levels as indicated by client feedback and performance metrics. Regularly checking in with clients and soliciting their input ensures I stay aligned with their expectations and growth.

In a previous role, I encountered a client who was unhappy with their service outcomes. I scheduled a dedicated meeting to understand their needs better, adjusted our approach based on their feedback, and implemented a tailored strategy that led to significant improvement in their results, ultimately restoring their confidence in our partnership.

I find CRM platforms like Salesforce invaluable for tracking interactions, follow-ups, and performance metrics. Alongside these, I rely on project management tools to schedule tasks and timelines, ensuring I stay organized while providing timely support to my clients.

I regularly read industry publications, attend webinars, and participate in relevant professional groups to stay informed about the latest digital marketing trends and legal industry changes. Keeping abreast of these developments allows me to provide proactive advice and adjustments to my clients’ strategies.

My motivation stems from my passion for helping clients achieve their goals and seeing the tangible results of our efforts. Additionally, the dynamic environment at Martindale-Avvo encourages growth and collaboration, fueling my drive to excel in my role.

In my experience, consultative selling is about understanding the client's needs deeply and providing tailored solutions rather than simply pushing products. By asking insightful questions and listening attentively, I can suggest relevant services that genuinely meet their goals, fostering a trusting and fruitful relationship.

I am drawn to Martindale-Avvo because of its commitment to innovation in the legal industry and its strong emphasis on client success. I admire the company's culture of collaboration and continuous learning, which aligns with my professional values and aspirations to make a meaningful impact.