Associate, Digital Traffic Group

As an Associate in the Digital Traffic Group at UM, your primary responsibilities will include QA testing digital display and video assets for upcoming campaigns, managing and creating tickets for asset trafficking, and coordinating deliveries to major publishers such as Amazon and Spotify. You’ll also be responsible for communicating with creative teams, pulling Google Campaign Manager reports, and maintaining organization through weekly production calendars.

For the Associate position in the Digital Traffic Group at UM, candidates should possess exceptional organizational skills, be detail-oriented, and have strong time management abilities. Proficiency in Microsoft Excel and Google Sheets is essential. Additionally, outstanding communication skills, a positive attitude, and the ability to work effectively under pressure are necessary to thrive in this role.

No, UM does not require candidates to have a college degree to apply for the Associate position in the Digital Traffic Group. They focus more on your skills and experience, making it an inclusive environment for diverse talent to thrive.

At UM, you can expect a culture that prioritizes people first, where curiosity, courage, and community drive our work environment. Collaboration and inclusivity are at the heart of everything we do, allowing team members to share diverse perspectives and foster personal growth and continuous learning.

To prepare for applying for the Associate position in the Digital Traffic Group at UM, focus on highlighting your organizational and analytical skills, as well as any experience you have in media planning or digital assets. Also, familiarize yourself with digital campaign management and reporting tools. Show your enthusiasm for media and your willingness to learn!

In answering this question, highlight any relevant internships or projects that involved managing digital campaigns. Discuss specific tools you have used, such as Google Campaign Manager, and detail your role in ensuring successful campaign delivery and analysis.

It's important to demonstrate your organizational skills here. You could mention using tools like spreadsheets or project management software to track deadlines, as well as how you assess the urgency and importance of tasks to decide how to allocate your time effectively.

This is a great chance to showcase your problem-solving skills. Use the STAR method (Situation, Task, Action, Result) to structure your answer, detailing the problem, your approach to finding a solution, and the outcome that resulted from your action.

Express your passion for media and its dynamic nature. Discuss any specific trends or technologies in media that excite you, and how you look forward to contributing to innovative digital campaigns at UM.

Provide examples of your experience using Excel for data compilation and visualization. Mention any statistical analysis you have performed and how it has guided decision-making in past projects, showing your proficiency and comfort with data.

Here, emphasize your collaborative nature. Share a specific example where teamwork led to success, focusing on how you contributed and how you communicate effectively with team members to achieve common goals.

Discuss the importance of attention to detail, organization, and timely communication with creative teams and publishers. Explain how you would ensure that all assets meet the specifications needed for campaigns and that deliveries are made on time.

Mention specific sources you follow, such as industry blogs, podcasts, or social media accounts. Highlight your commitment to continuous learning and how you apply new insights to your work to remain relevant in the fast-paced media landscape.

Explain your systematic approach to QA, including the specific checklists or processes you would use to ensure that digital assets meet quality standards before they go live. Highlight the importance of accuracy and timely communication with teams.

Show your understanding of UM’s culture and values, such as curiosity, courage, and community. Reflect on how these resonate with you personally, and express your enthusiasm for contributing to a workplace celebrated for its commitment to diversity and inclusion.