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Senior Brand Designer

Jasper is the purpose-built generative AI platform for marketing. Our mission is to elevate marketers with the power of AI, to achieve better outcomes through their workflows and open up new business opportunities. Jasper securely trains on brand and strategy, accelerates content and campaign production, and helps Marketers measure and optimize performance as part of an end-to-end solution.  

Jasper has been recognized as "one of the Top 15 Most Innovative AI Companies of 2024" by Fast Company. We have nearly 100k marketing team users with a growing roster of Enterprise and Fortune 500 logos including: Morningstar, Anthropologie, Prudential, Cushman & Wakefield, Wayfair, and more. Our teams are building multi-modal AI and working with the top AI platforms. We were one of the first partners of both OpenAI and Anthropic. With the Clipdrop acquisition, Jasper is redefining visual marketing across all modalities, offering advanced image features like background replacement, image upscaling, product staging, and more to our customers. We are transforming how marketers create, innovate, and captivate audiences.

We value being customer-obsessed and helping each other achieve the best outcomes through collaboration. We’re not just building solutions, we’re creating experiences that captivate and amaze us. We strive to deliver moments of wonder and delight that enable our customers to be more effective and creative in ways they never thought possible. Learn more at jasper.ai.

About The Role

As a Senior Brand Designer on Jasper's creative team, you will play a key role in shaping and communicating our brand story across diverse channels. Your main focus will be designing and refining visuals for both organic and paid campaigns, while also contributing illustrations for a wide range of projects. From performance marketing campaigns and organic social media posts to in-product experiences, event materials, and swag. Your work will elevate our marketing efforts at every touchpoint. This role offers the exciting opportunity to explore and leverage various AI tools, collaborating with a forward-thinking creative team that seamlessly integrates AI into their workflow.

This fully remote role reports to Jasper’s Creative Director and is open to candidates anywhere in the continental US.

 What you will do at Jasper

  • Illustration and visual development: Create illustrations and branded imagery that elevate our social media presence, performance marketing efforts, and overall brand—bringing a fresh, engaging perspective to the Jasper brand. Create illustrations for the website, swag, community activations, and branded events. 

  • Brand consistency: Work closely with the creative team to expand, maintain, and apply Jasper’s brand guidelines across all touchpoints, ensuring visual consistency and excellence.

  • Concept and campaign design: Develop and design innovative assets for social media and performance marketing campaigns, ensuring they align seamlessly with Jasper’s brand identity and business goals. Bring a fresh, creative approach to advertising, crafting standout campaigns that rise above the ordinary, setting Jasper apart from traditional B2B brands.

  • Performance-driven design: Collaborate with Jasper’s demand generation team to leverage performance data and insights, refining and optimizing creative assets to maximize impact across organic and paid channels.

  • Marketing collaboration: Partner closely with the marketing team to translate objectives into high-impact creative deliverables that resonate with our audience and drive results.

What you will bring to Jasper

  • Bring a proven track record of delivering exceptional brand design work consistently and with humility. Your portfolio showcases achievements at well-known, fast-paced companies, ideally within in-house teams at B2B tech organizations. You foster a collaborative environment where the best ideas rise to the top, always keeping solutions focused on addressing the core problem.

  • You are a talented brand designer and illustrator with a strong command of design principles and an exceptional eye for detail. Your expertise goes beyond aesthetics, encompassing growth-driven creative strategies. With a passion for experimentation and a data-driven approach, you excel at crafting impactful, results-oriented designs.

  • You are a strong writer and communicator. You share your reasoning and outcomes with a strategy-first mentality.

  • You are skilled in creatively concepting and experimenting while knowing when to templatize recurring work should be for efficiency and consistency.

  • You are known for listening, building trust, and collaborating with teams throughout the company. Stakeholders you work with sing your praises on always feeling in the know. The ones you've worked with would be sad to lose you.

  • You have strong craft sensibilities, current design tastes, and the ability to make decisions intelligently and quickly. In a fast-paced environment, you understand the importance of when to unblock quickly, and when to dig in and understand something more thoroughly.

  • Are passionate (or interested in becoming passionate) in building artificial intelligence and using machine learning for all kinds of people.

  • You have experience contributing to and/or evolving an existing brand and its many outputs. 

  • You are a skilled illustrator capable of working within established styles while also innovating and developing new, dynamic ones to enhance the brand. 

Compensation Range

At Jasper, we believe in pay transparency and are committed to providing our employees and candidates with access to information about our compensation practices. The expected base salary range offered for this role is $150,000 - $180,000. Compensation may vary based on relevant experience, skills, competencies, and certifications.

Benefits & Perks

  • Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families

  • 401(k) program with up to 2% company matching

  • Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work

  • FlexWellness program ($1,800 annually) to help support your personal health goals

  • Generous budget for home office set up 

  • $1,500 annual learning and development stipend 

  • 16 weeks of paid parental leave

Our goal is to be a diverse workforce that is representative at all job levels as we know the more inclusive we are, the better our product will be. We are committed to celebrating and supporting our differences and that diversity is essential to innovation and makes us better able to serve our customers. We hire people of all levels and backgrounds who are excited to learn and develop their skills. 

We are an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state or federal laws.

By submitting this application, you acknowledge that you have reviewed and agree to Jasper's CCPA Notice to Candidates, available at legal.jasper.ai/#ccpa.

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Average salary estimate

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What You Should Know About Senior Brand Designer, Jasper AI

Joining Jasper as a Senior Brand Designer means stepping into a creative role that plays a pivotal part in telling our brand story across various channels. In this fully remote position, you’ll work hand-in-hand with our Creative Director and a talented creative team to design visually stunning materials for both organic and paid campaigns. Your mission? To elevate our marketing efforts through captivating illustrations and branded imagery that truly resonate with our audience. You’ll get to flex your creative muscles by conceptualizing and executing innovative assets for everything from performance marketing campaigns to social media and event materials, ensuring consistency with our brand guidelines. As you immerse yourself in the exciting world of generative AI and collaborate closely with both the marketing and demand generation teams, you’ll leverage performance data to optimize your designs for maximum impact. At Jasper, we’re all about fostering a collaborative atmosphere where great ideas flourish, and we can’t wait for you to bring your unique perspective and exceptional skills to the table. If you’re passionate about pushing boundaries in brand design and excited about the intersection of technology and creativity, then this role at Jasper is the perfect opportunity to help shape how we connect with our customers and drive meaningful results across diverse channels.

Frequently Asked Questions (FAQs) for Senior Brand Designer Role at Jasper AI
What are the primary responsibilities of a Senior Brand Designer at Jasper?

As a Senior Brand Designer at Jasper, your primary responsibilities revolve around creating and refining visual content that communicates our brand effectively. This includes designing illustrations and imagery for social media, performance marketing campaigns, and various branded materials. You will work closely with the creative team to ensure consistency across all touchpoints while also leveraging performance data to optimize your designs.

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What qualifications are necessary for the Senior Brand Designer position at Jasper?

To succeed as a Senior Brand Designer at Jasper, candidates should have a strong portfolio showcasing their design work at established companies, particularly in B2B tech. A deep understanding of design principles, exceptional attention to detail, and experience with both illustration and branding are crucial. Moreover, candidates should be effective communicators and collaborators, with the ability to translate strategic objectives into impactful designs.

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How does the Senior Brand Designer role at Jasper integrate with marketing strategies?

In the Senior Brand Designer role at Jasper, you will collaborate closely with the marketing team to ensure your designs align with overarching marketing strategies. Your designs will not only reflect Jasper's brand identity but will also be developed in tandem with performance-driven insights from the demand generation team, ensuring they effectively resonate with our audience and contribute to driving results.

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What is Jasper's vision for creativity and innovation in this role?

Jasper values creativity and innovation highly, particularly in the Senior Brand Designer role. You will be encouraged to explore various AI tools and creative processes, experimenting with new ideas while ensuring brand consistency. The goal is to create standout campaigns that differentiate Jasper within the landscape of B2B brands, pushing creative boundaries to inspire and captivate our audience.

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What benefits and compensation can I expect as a Senior Brand Designer at Jasper?

The compensation range for the Senior Brand Designer position at Jasper is between $150,000 and $180,000, depending on skills and experience. Additionally, Jasper offers a comprehensive benefits package that includes health coverage, a 401(k) with company matching, flexible PTO, wellness programs, a generous budget for home office setup, and a learning and development stipend, among other perks.

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Common Interview Questions for Senior Brand Designer
Can you tell us about your design process as a Senior Brand Designer?

In your response, describe your approach to understanding project goals and requirements, followed by steps such as brainstorming concepts, sketching ideas, and iterating through feedback. Highlight your collaboration with teams and how you use performance data to refine designs.

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How do you ensure brand consistency across different channels?

Discuss your experience in working with brand guidelines and your method for applying these consistently across various platforms. Offer examples of past projects where you maintained brand integrity while adapting to different mediums.

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Can you provide an example of a successful marketing campaign you designed?

Share a specific campaign that you spearheaded, detailing your role, the creative approach you took, the tools used, and the results achieved. Emphasize how your designs contributed to the campaign's success.

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What role does data play in your design decisions?

Explain how you incorporate performance metrics into your design process. Mention any tools or methods you use to analyze data and how they influence your creative strategy and decision-making.

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How do you balance creativity with meeting project deadlines?

Talk about your organizational skills and explain how you plan your projects to ensure timely delivery while still allowing for creative exploration. Provide examples where you successfully met tight deadlines without compromising quality.

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Describe a time when you received critical feedback on your design work. How did you handle it?

Reflect on a specific instance where you received feedback, focusing on how you approached the situation professionally, the steps you took to improve your design based on feedback, and what you learned from the experience.

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What techniques do you use to stay updated on design trends?

Outline your methods for remaining informed about current design trends, such as following industry leaders, participating in design communities, and engaging with ongoing education. Mention how you incorporate new trends into your work.

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How would you describe your illustration style?

Share your experience as an illustrator, detailing specific techniques you use and styles you feel most confident in. Include how you adapt your illustration style to align with brand guidelines or project needs.

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What attracted you to the Senior Brand Designer role at Jasper?

Express your enthusiasm for Jasper’s mission and how it aligns with your professional goals. Mention your interest in generative AI and how you believe your background and skills can contribute to Jasper's success.

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How do you approach collaboration with other departments, such as marketing and development?

Discuss the importance of cross-departmental collaboration in your work, explaining how you foster communication, gather input, and integrate feedback from various teams into your design process for maximum impact.

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Jasper is a leading AI content platform that empowers creators and businesses to unlock their creative potential. The tech behind Jasper's AI ensures that outputs are free of plagiarism and don't showcase any inherent biases.

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CULTURE VALUES
Customer-Centric
Startup Mindset
Collaboration over Competition
Growth & Learning
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SENIORITY LEVEL REQUIREMENT
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Full-time, remote
DATE POSTED
December 27, 2024

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