Media Planner - job 1 of 2

As a Media Planner at Jellyfish, your primary responsibilities will include crafting data-driven media strategies across digital channels, utilizing tools like Google Attribution 360 and Nielsen to analyze audience data, managing client budgets, and collaborating with various teams to optimize live campaigns for better performance.

To be a successful Media Planner at Jellyfish, candidates should have 3 to 5 years of experience in media campaigns, strong analytical skills, and familiarity with digital media concepts like SEM and SEO. Experience with research tools and advanced proficiency in Excel are also important for this role.

Jellyfish values the growth of its Media Planners by offering one paid day each month for self-development and providing access to LinkedIn Learning, allowing you to enhance your skills and advance your career while being part of our supportive community.

Media Planners at Jellyfish typically use a range of digital tools including Google Attribution 360, ComScore, Pathmatics, and other analytics platforms to create effective media plans, track campaign performance, and make informed decisions based on data insights.

The work culture for a Media Planner at Jellyfish is collaborative and inclusive. We emphasize teamwork, celebrate unique contributions, and promote a flexible work environment where you can thrive professionally while enjoying a balanced work-life experience.

When developing a media plan, I begin by thoroughly understanding the client's objectives and target audience. I analyze data from various sources, create detailed audience profiles, and then select the appropriate digital channels based on where those audiences spend their time. I also consider budget allocation and potential reach, ensuring that the plan aligns with the desired outcomes.

I measure the success of a media campaign by assessing key performance indicators such as click-through rates, conversion rates, and overall return on investment. I also utilize analytics tools to track audience engagement and identify which channels are performing best to optimize future strategies.

For campaign reporting and optimization, I primarily use tools like Google Analytics and reporting features within various ad platforms. These tools allow me to gather data on campaign performance, generate insights, and make informed optimization recommendations in real time.

I stay updated on digital media trends by regularly following industry news through blogs, attending webinars, and participating in professional organizations. I also leverage platforms like LinkedIn Learning to expand my knowledge and skills in emerging digital strategies.

In a previous campaign, we faced unexpectedly low engagement rates. I addressed this by reviewing the campaign’s targeting and creative elements. After tweaking our ad placements and refining our messaging based on audience feedback, we saw a significant increase in engagement and overall performance.

I ensure effective communication within cross-functional teams by utilizing project management tools and holding regular check-in meetings. I emphasize the importance of sharing updates and insights, fostering an open environment where everyone feels comfortable collaborating towards common goals.

For effective budget management, I prioritize thorough planning by setting clear budget guidelines based on campaign objectives. I'm proactive in monitoring spending, reallocating funds where necessary, and ensuring that we maximize returns on each investment.

Certainly! I developed a media strategy for a product launch that combined targeted social media ads and display marketing. By leveraging audience analytics, we tailored our messaging which resulted in a 30% increase in user acquisition during the launch period. Continuous monitoring and adjustments based on performance data kept the campaign optimized.

When managing multiple campaigns, I prioritize tasks by evaluating deadlines and the impact of each campaign on overall objectives. I create a structured timeline and use task management tools to stay organized, ensuring that I focus on high-priority tasks that yield significant results.

I believe I am a good fit for the Media Planner position at Jellyfish due to my extensive experience in developing data-driven media strategies combined with a passion for digital marketing. My collaborative approach aligns with Jellyfish's core values, and I am excited about the opportunity to bring innovative solutions to our clients.