Director demand generation

Founded in 2012, EasyPost is a YC unicorn whose mission is to make shipping simple for businesses, from garage startups to the Fortune 500.Shipping, now more than ever, is the backbone of the global economy, but integrating the technology-enabled operations of a modern business with the low-tech and complex shipping industry has always been a challenge.EasyPost solves this problem with the first developer-friendly REST API for shipping, and we continue to push boundaries and discover new ways to simplify shipping for all.Our team is rapidly growing, and this is the perfect time to get on board. Join us, and help build the shipping infrastructure of the future.What you will do :As the Director of Demand Generation, you will lead a team of marketers focused on driving multi-channel demand generation efforts aligned with our business goals and revenue targets.This is a leadership role with responsibility managing and developing a team of high-performing demand generation marketers.We embrace player-coaches and pride ourselves on hiring people who can roll up their sleeves and get stuff done! You will have a direct impact on our company's growth through the creation of demand generation programs and the execution of cross-functional lead-management processes.This role will have a heavy focus on digital marketing efforts in 2025, including developing and executing B2B and ABM strategies.Where you will have impact :o Strategy Development : Developing an optimal mix of full-funnel campaign strategies, campaign frameworks for various audience segments, and driving a process to ensure on-going campaign performance improvementso Strategy Execution : Executing initiatives to drive lead generation through integrated campaigns with tactics that include ABM, email, paid media / SEM, webinars, etc.o Performance Management : Building bottoms-up targets for each function within Demand Generation and then monitoring, analyzing, and reporting on performance metrics to understand the effectiveness of each campaign.Own program, channel, and campaign-level reporting to assess what's working (and what's not) and why. This is a highly analytical role.o Lead Management : Managing and optimizing the lead scoring, routing, and nurturing processes to ensure we have an efficient funnel across the marketing and sales ecosystemo Sales Team Alignment : Collaborating with the sales team to ensure leads are effectively nurtured and handed off, and that feedback from sales is used to refine future demand generation strategies.o Budget Management : Managing the demand generation budget, making sure that resources are allocated effectively to achieve maximum ROI.o Conversion Optimization : Testing and optimizing landing pages and lead generation forms to improve conversion rates. Conduct A / B tests across channels and on our web properties to maintain an always-learning model.o Marketing Operations : Partner with marketing operations to ensure proper design of our martech infrastructure including lead scoring, routing, nurturing and A / B testing activitiesWho you are :o Data-driven operator with success building demand generation plans across multiple channels, geos, and market segments while delivering against aggressive growth targetso Strong leader with attention to detail and commitment to operational excellence in execution of programso Analytical thinker with skills to uncover insights that you incorporate into your team's initiative roadmapo Deep marketing channel expertise spanning paid media, webinars, field events, account-based marketing (ABM) with knowledge of how to use these leads to drive pipelineo A love for marketing funnel analytics and ROI measurement with a high level of comfort in hands-on performance analysiso Expertise in Hubspot, Salesforce, and Google Analytics is required. With 6sense a plus.o Experience managing paid media (SEM / social / display)o Experience managing email marketing (lifecycle, nurtures, automation, sales sequences)o Experience managing field marketing (events, webinars, conferences)o Ability to develop and execute full-funnel marketing strategies that encompass both online and offline tacticso Strong track record of collaborating with Sales and Marketing teams to align strategy with demand gen and pipeline goalso Proven experience building and scaling demand generation functions for high growth, B2B SaaS companies. EasyPost ranges from small business ecommerce to enterprise targeted accounts.o 12+ years of total work experienceo 7+ years of digital demand gen / growth marketing experienceWhat We Offer :o Comprehensive medical, dental, vision, and life insuranceo Competitive compensation package and equityo 401(k) matcho Monthly work from home stipend of $50 neto Flexible work schedule and paid time offo Collaborative culture with a supportive teamo A great place to work with unlimited growth opportunitieso The opportunity to make massive contributions at a hyper-growth companyo Make an impact on a product helping ship millions of packages per dayData Privacy Notice for Job Applicants :For information on personal data processing, please see our Privacy Policy : https : / / www.easypost.com / privacyEasyPost is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law."Last updated : 2024-11-24