Marketing Operations Manager - (Remote - US) - job 2 of 2

As a Marketing Operations Manager at Jobgether, your key responsibilities include managing the integration between Salesforce and HubSpot for lead tracking, conducting regular data audits to ensure accuracy, and building dashboards to monitor KPIs. You will also analyze marketing performance across channels to identify trends and areas for improvement, driving marketing attribution strategies to measure ROI effectively.

To qualify for the Marketing Operations Manager position at Jobgether, candidates should hold a Bachelor’s degree in Marketing, Business, Data Science, or a related field. Moreover, having over three years of experience in Marketing or Sales Operations and deep expertise in using Salesforce and HubSpot is crucial. Proficiency in data analysis tools like Google Analytics and SQL will also enhance your candidacy.

Jobgether's Marketing Operations Manager will work primarily with tools such as HubSpot and Salesforce to manage and automate marketing tasks. You will also utilize data tools like Google Analytics, Tableau, and Excel to analyze performance, alongside advertising platforms such as Google Ads and Facebook Ads to further support campaign strategies.

Absolutely! The Marketing Operations Manager position at Jobgether is fully remote, allowing you the flexibility to work from anywhere in the United States. You’ll have the opportunity to engage with a dynamic team while enjoying a comfortable work-life balance.

Jobgether offers a comprehensive benefits package for the Marketing Operations Manager position, including a competitive salary with bonuses, full health insurance coverage, a 401(k) plan with company matching, generous paid time off, wellness reimbursements, and professional growth funds, among other perks.

When integrating marketing tools like HubSpot and Salesforce, it's vital to start by mapping out the data flow between both systems. Understanding how leads are captured, tracked, and reported can guide you in setting up efficient integrations. Regular audits are key to maintaining data quality, and using automation to manage lead handoff can vastly improve efficiency.

In a previous role, I developed a marketing attribution strategy using UTM parameters to track campaign performance across different channels. This involved setting up consistent tagging across all digital marketing assets, which allowed us to pinpoint which campaigns drove conversions and how to optimize spending for better ROI.

I consider metrics like conversion rate, customer acquisition cost, ROI, and lead quality to be crucial for assessing campaign performance. Tracking these key performance indicators helps in understanding not just the effectiveness of the campaigns but also highlights areas for improvement in targeting and execution.

Ensuring data accuracy requires a combination of regular audits and real-time data tracking. I implement automated checks to flag discrepancies and make it a practice to conduct monthly reviews, aligning data between marketing and sales platforms to maintain consistency and reliability.

Effective collaboration between marketing and sales teams relies on clear communication and shared goals. I encourage joint meetings to discuss target audiences and lead quality. Having shared KPIs allows both teams to drive towards the same objectives, creating a more integrated approach to customer engagement.

I have extensive experience working with several data analysis tools including Google Analytics for web performance tracking and Tableau for data visualization. Handling large datasets using Excel and SQL has also been a significant part of my prior roles, enabling me to derive actionable insights effectively.

In a marketing operations role, I prioritize tasks based on deadlines, team needs, and the strategic importance of each task. Utilizing project management tools helps me allocate resources effectively and keep track of progress while ensuring alignment with overarching campaign goals.

One challenge I faced was a significant drop in lead quality due to marketing misalignment. To address it, I initiated regular cross-team workshops to redefine our ideal customer profile, which helped refine our targeting and ultimately improved lead quality and conversion rates.

Communication is paramount in my role as a Marketing Operations Manager. It's essential to translate complex data into insights that both technical and non-technical stakeholders can understand. I prioritize clear and regular updates to ensure everyone is aligned and informed about campaign status and results.

When analyzing cross-channel marketing performance, I employ a holistic approach by leveraging analytics across all platforms. I focus on key metrics that highlight channel effectiveness and use benchmarking to compare performance, allowing for a comprehensive view of what drives success.