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Paleovalley - Digital Paid Media Designer

Hey there! I'm Chas, the CEO of Paleovalley & Wild Pastures, and I'm excited to share our mission with you. 

We're revolutionising health for both our customers and the planet through high-quality, sustainably sourced products. At Paleovalley, we focus on providing premium ingredients, while Wild Pastures collaborates with family farmers to offer affordable, grass-fed and pasture-raised meats. 

We’ve been growing at a rapid pace, and our goal is to extend that momentum, maximising our positive impact on a global scale. Our team of 100 passionate people works across the US, as well as internationally, in areas like marketing, media buying, design, and logistics.

As a family-owned company, we pride ourselves on a work culture that’s both challenging and fun, prioritising physical and mental well-being. Here, respect, unity, and empowerment drive us forward every day. If you’re looking for a supportive environment that truly cares about its team, keep reading!

Are you passionate about crafting high-performing ad creatives that convert? Do you have an eye for design and a knack for understanding what drives engagement and clicks? We’re searching for a Digital Paid Media Designer to take our paid media efforts to the next level.

This person will play a pivotal role in shaping the visual identity of our ad campaigns, working closely with our Paid Ads team to create compelling and high-converting digital assets. Your work will directly impact customer acquisition and revenue growth, making you an essential part of one of the company’s most important departments.

Your main responsibilities will include:

🎨 Creating high-converting static and animated ad creatives for Meta, YouTube, TikTok, and other paid media platforms

🤝 Support video editors with graphic and motion design support
📊 Designing and iterating on ad creatives based on data-driven performance insights
📐 Adapting and resizing assets for multiple platforms while maintaining design integrity
🎥 Working closely with video editors to ensure seamless integration of graphics and animations into video ads
🖌️ Developing custom illustrations to enhance ad creatives and brand storytelling
🔄 Animating assets to create eye-catching motion graphics and GIFs optimized for digital ads
🔍 Staying ahead of industry trends and best practices for ad creatives in paid media
📂 Organizing and managing a creative asset library for easy access and reuse
⚡ Developing templates and design systems to improve efficiency and maintain brand consistency
📝 Collaborating with the Paid Ads team to brainstorm creative strategies and test new ideas
📈 Analyzing performance metrics to optimize designs and improve conversion rates


Working Hours ⏰: This is a full-time role with at least a 4-hour overlap with PST timezone.

To excel in this role, you need:

✅ 3+ years of experience in digital design, with a focus on paid media, advertising, or eCommerce
✅ A strong portfolio showcasing ad creatives optimized for conversion across Meta, YouTube, TikTok, and other platforms
✅ Expertise in Adobe Creative Cloud (Photoshop, Illustrator, After Effects)
✅ Experience with motion graphics and animation for ad creatives (GIFs, short-form video ads)
✅ Proficiency in creating engaging illustrations to enhance digital marketing efforts
✅ Understanding of paid media best practices and the ability to design assets optimized for performance
✅ Strong typography, layout, and composition skills to create visually appealing and high-converting designs
✅ The ability to work independently and meet tight deadlines in a fast-paced, iterative environment
✅ A data-driven mindset, using analytics to refine and improve ad creative effectiveness

Brownie points for:

⭐ Experience working with health and wellness brands
⭐ Familiarity with eCommerce and direct-response advertising
⭐ Experience designing for U.S.-based eCommerce companies running paid social campaigns

You’re a creative thinker who understands the balance between aesthetics and conversion-driven design. You thrive in fast-paced environments, love testing new ideas, and embrace feedback as an opportunity for growth. You stay up to date with digital marketing trends and understand how to craft visuals that stop the scroll and drive action. Above all, you're a team player who’s eager to contribute to our company’s growth and make an impact.

If this sounds like you, we’d love to hear from you! 🚀

What’s in it for you?

💰 $2,000 - $3,000 per month (depending on experience)*

⏰ Full-time, fully remote position

📈 Annual review with potential for a salary increase

🌱 Opportunities for career growth as we expand

*Please note that this is a gross salary and that you are responsible for any tax-related procedures in your country of residence. We kindly ask you to apply only if you are happy to work remotely as an independent contractor.

The JobRack team is working with Paleovalley to help them find their new team member. 

The hiring process for this position will include the following steps:

  1. Completing the application form on JobRack.
  2. Recording a short video introduction of yourself.
  3. If shortlisted, completing test tasks.
  4. Attending video interviews to discuss your previous experience and the new role in more detail.

The JobRack team has gained a full understanding of the Paleovalley’s needs and will review, filter, screen and test candidates in line with this.

To ensure your application is considered, take the time to carefully read the job description and submit a high-quality application. We will, of course, provide you with feedback throughout the process.

At the request of Paleovalley, applications for this position must be submitted through JobRack and direct contact with the employer is not allowed. 

Please note that this position requires 100% commitment and is not suitable for those seeking a side job, freelance work, or part-time employment. It is important to only apply if you intend this to be your primary and only full-time job. Any attempts to work multiple full-time jobs without the knowledge of your employer may result in termination and a ban from applying to other jobs on the JobRack site.

Got questions about working remotely? Check out JobRack’s FAQ for answers to everything you might want to know. https://jobrack.eu/jobseeker-faq

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Average salary estimate

$30000 / YEARLY (est.)
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$24000K
$36000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Paleovalley - Digital Paid Media Designer, Jobrack

Hey there! Join the exciting team at Paleovalley as our new Digital Paid Media Designer! We believe in revolutionizing health for our customers and the planet through high-quality, sustainably sourced products. As we grow, we need a creative powerhouse to help shape our paid media presence. This isn't just about creating stunning visuals – your designs will drive customer acquisition and revenue growth! You’ll work closely with our Paid Ads team to craft high-converting static and animated ad creatives for platforms like Meta, YouTube, and TikTok. Your creativity will shine as you develop custom illustrations and eye-catching motion graphics, all while keeping an eye on performance metrics to improve conversion rates. If you have 3+ years of digital design experience, a killer portfolio, and mastery in Adobe Creative Cloud, we want to see what you can do! In return, you'll enjoy a fully remote position with a supportive culture that values your well-being and creativity. Ready to make your mark and be part of a family-owned company that's all about respect and empowerment? We can’t wait to meet you!

Frequently Asked Questions (FAQs) for Paleovalley - Digital Paid Media Designer Role at Jobrack
What are the responsibilities of a Digital Paid Media Designer at Paleovalley?

As a Digital Paid Media Designer at Paleovalley, your key responsibilities will include creating high-converting static and animated ad creatives for platforms like Meta, TikTok, and YouTube. You’ll collaborate with video editors to ensure graphics integrate seamlessly into video ads and develop custom illustrations to enhance brand storytelling. Additionally, you'll analyze performance metrics to optimize designs and improve conversion rates, keeping our brand at the forefront of digital marketing trends.

Join Rise to see the full answer
What qualifications are required for the Digital Paid Media Designer role at Paleovalley?

To excel as a Digital Paid Media Designer at Paleovalley, you'll need at least 3 years of experience in digital design with a focus on advertising. Proficiency in Adobe Creative Cloud is crucial, along with skills in motion graphics and animation for various ad creatives. Ideally, candidates should have a strong portfolio showcasing conversion-optimized designs across different platforms and a solid understanding of paid media best practices.

Join Rise to see the full answer
How does the Digital Paid Media Designer collaborate with the Paid Ads team at Paleovalley?

Collaboration is key for the Digital Paid Media Designer at Paleovalley. You’ll work closely with our Paid Ads team, brainstorming creative strategies, testing new ideas, and iterating ad creatives based on performance data. This partnership ensures that all visuals align with our marketing goals and resonate with our target audience.

Join Rise to see the full answer
What is the work culture like at Paleovalley for a Digital Paid Media Designer?

At Paleovalley, the work culture is vibrant and nurturing. As a Digital Paid Media Designer, you'll be part of a team that prioritizes physical and mental well-being, where respect, unity, and empowerment drive daily operations. Our family-owned environment supports creativity, encourages growth, and celebrates the individual's contributions to our mission.

Join Rise to see the full answer
What opportunities for professional growth does Paleovalley offer to Digital Paid Media Designers?

As a Digital Paid Media Designer at Paleovalley, you’ll have access to several opportunities for professional growth. With annual performance reviews that could lead to salary increases, you’ll also be part of a team experiencing rapid expansion, making your contributions vital. This means your creative input can lead to new roles or advanced responsibilities as we continue to grow!

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Common Interview Questions for Paleovalley - Digital Paid Media Designer
Can you explain your design process for creating ad creatives?

When answering this question, outline your step-by-step process starting from research and understanding the target audience, followed by brainstorming ideas and sketching concepts. Mention how you incorporate data-driven insights into your designs, adjust for platform specifications, and iterate based on feedback and performance metrics.

Join Rise to see the full answer
How do you ensure your designs are both visually appealing and conversion-focused?

To effectively answer, explain how you balance aesthetics with functionality. Emphasize the importance of understanding the brand message, using clear calls to action, and applying design principles that enhance user experience while driving engagement and conversion.

Join Rise to see the full answer
What tools do you use for designing motion graphics in digital ads?

Your answer should reflect familiarity with tools in the Adobe Creative Cloud, particularly After Effects for motion graphics creation. Highlight any other software or tools you use to create dynamic visual content, demonstrating your versatility and ability to manage diverse design tasks.

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Can you give an example of how you've used data to improve design outcomes?

Provide a specific example where you analyzed performance metrics post-launch. Detail how the data led you to make design decisions, such as altering visuals or rephrasing copy, and discuss the results that followed, showcasing your ability to adapt and learn from analytics.

Join Rise to see the full answer
How do you stay updated with the latest design trends and digital marketing tactics?

Talk about following industry blogs, participating in design forums, and attending webinars or workshops. Mention any specific resources you rely on to ensure your work remains cutting-edge and aligns with current best practices in digital marketing and design.

Join Rise to see the full answer
Describe a time you faced a tight deadline. How did you handle it?

When describing your experience, focus on how you prioritized tasks, communicated with your team, and maintained quality while meeting the deadline. Highlight your time management strategies and any tools you use to stay organized under pressure.

Join Rise to see the full answer
How do you gather feedback on your design work?

Explain your process for seeking feedback, whether it’s presenting to peers, soliciting input from stakeholders, or utilizing A/B testing for ad creatives. Highlight the importance of constructive criticism in your growth as a designer and how you apply it.

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What is your experience with cross-collaboration in design projects?

Mention any collaborative projects you've worked on, emphasizing communication and teamwork. Explain how open dialogue and shared goals contributed to the project's success, showcasing your ability to work well within a multidisciplinary team.

Join Rise to see the full answer
How would you approach a project with limited resources and tight timelines?

Discuss your ability to be resourceful, focusing on prioritization and effective use of available tools or templates. Talk about how you would communicate with the team regarding capabilities and expectations to achieve the best outcome under constraints.

Join Rise to see the full answer
What makes a successful digital ad design in your opinion?

Convey that a successful digital ad design captures attention quickly, delivers a clear message, includes a strong call-to-action, and is aligned with the brand's identity. Discuss the balance of creativity and analytics that drives effective ad performance.

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Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
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Take Risks
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Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
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Dental Insurance
Life insurance
Health Savings Account (HSA)
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Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
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Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)
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Full-time, remote
DATE POSTED
February 26, 2025

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