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Marketing Manager, Growth & Product

At Jobscan, we’re passionate about empowering job seekers to land more interviews with AI technology. We have helped millions of job seekers get more interviews in 100+ countries. Jobscan’s platform benefits job seekers, employers, universities, and communities. We're a fast-growing remote startup. We are completely customer-funded without VC investments, profitable, and growing exponentially. Without investor pressure, we can be even more customer-focused. You get the stability you need while being a part of an accelerating startup.


Your Impact

As a Product & Growth Marketing Manager you will play a critical role in driving customer acquisition, engagement, and retention through both growth marketing initiatives and product marketing strategies. This role requires a strong analytical mindset, deep performance marketing expertise, and a strategic approach to positioning, messaging, and lifecycle marketing.


You will be responsible for developing and executing marketing automation, A/B testing, and performance-driven strategies to optimize conversion funnels while also leading product marketing efforts.


What You Bring

A growth-driven mindset – You have a deep understanding of performance marketing, customer acquisition, and retention strategies, with a strong focus on data-driven decision-making.

Hands-on experience with marketing automation – You know how to leverage tools like HubSpot to optimize email/lifecycle marketing, trial conversion, onboarding, and customer reactivation.

An experimentation-first approach – You love running A/B tests to refine conversion rates, reduce churn, and improve product engagement, always iterating for better results.

A knack for storytelling and positioning – You can craft compelling product messaging that resonates with different customer segments and drive successful go-to-market launches.

A strategic campaign mindset – You have experience managing multi-channel marketing campaigns, from Black Friday promos to webinars, and keeping execution on track with Asana.

A collaborative, results-driven attitude – You thrive in cross-functional teams, working closely with Product, Sales, and Customer Success to drive alignment and growth.

A passion for fast-growing SaaS companies – You enjoy the challenge of scaling a business, testing new ideas, and continuously optimizing marketing performance.


The Challenges

We’re a fully bootstrapped small company that is growing very quickly. There will be growing pains. It can be a bit chaotic at times with competing priorities and that backlog just keeps expanding, but it’s an evolving company culture and you can help shape it. Until then, you have to be very comfortable with lack of structure, understand that you won’t have time to do everything, and know how to prioritize tasks on your own. Don’t be surprised if priorities change often.


The Team

The Product & Growth Marketing Manager will join an innovative and motivated marketing team who share a passion for helping jobseekers. You'll be supported by and report to your manager, Angela Heald (Head of Marketing) and have the opportunity to work cross-functionally with other teams like Product and Engineering.


Join Us

We’re a team of experienced grownups who work hard and get home on time (especially true because we work from home). Our product isn’t glamorous but it’s satisfying work. We’re solving real problems within society, impacting millions of individuals, families, and communities, and making an unavoidable task significantly easier for many. We are a profitable scale-up that values sustainable growth. You’ll also hear us laughing often throughout the day, either with each other, at each other, or at ourselves.


If you thrive in an environment where excellence is the standard, where innovation is encouraged, and where you’ll constantly be learning and refining your approach, we’d love to hear from you. 


Interview Process

Here is what you can expect for our interview process:


1. Call with our recruiting team (30 minutes)

2. Interview with hiring manager, Angela Heald (30 minutes)

3. Self-paced Marketing case study (2-3 hours)

4. Interview with Angela and 2 current marketing team members (1 hour)

5. Interview with James (1 hour)


Expected salary range: $100,000 - $120,000


Benefits

-  Remote work - we trust you to get your work done and make it to your meetings👩‍💼👨‍💼

-  Competitive salary + stock options - you should have a piece of what we're building here🏗️

-  Flexible schedule - we make it easy to take care of the important things, like your family and health👪👩‍⚕️

-  Unlimited PTO + Canadian Holidays + Paid Sick Days -  we want our employees to have time to care for their personal wellness and mental health💆‍♀️💆

-  Wellness stipend - use for yoga class, gym membership, or anything that improves your personal wellness🧘‍♀️

- $1000 home office stipend, education stipend, internet stipend

-  Apple computer provided

Bi-annual company retreats

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What You Should Know About Marketing Manager, Growth & Product, Jobscan

At Jobscan, we’re on a mission to empower job seekers with innovative AI technology, and we’re looking for a talented Marketing Manager in Growth & Product to join our dynamic team based in Vancouver, BC. As a rapidly growing remote startup, fully customer-funded and profitable, we focus on delivering exceptional value to job seekers and employers alike. In your role as Product & Growth Marketing Manager, you will be key in shaping our customer acquisition and retention strategies through data-driven marketing initiatives. Your hands-on experience with marketing automation tools like HubSpot will be invaluable as you optimize our conversion funnels. We appreciate an experimentation-first mindset where running A/B tests is the norm, and understanding customer segments is a critical part of crafting compelling messaging. Join us in fostering a collaborative environment, where your efforts directly impact our growth trajectory and support our mission of helping millions of job seekers across the globe. The work culture is non-traditional, often filled with laughter, and team members are encouraged to bring innovative ideas to the table. If you're passionate about fast-growing SaaS companies and are comfortable navigating the chaos of an evolving startup, Jobscan is the place for you. We're excited to see how you can contribute to this important work while enjoying a flexible, supportive workplace that truly champions work-life balance.

Frequently Asked Questions (FAQs) for Marketing Manager, Growth & Product Role at Jobscan
What key responsibilities does the Marketing Manager, Growth & Product at Jobscan have?

As a Marketing Manager, Growth & Product at Jobscan, your primary responsibilities include driving customer acquisition and engagement, optimizing conversion funnels through performance-driven strategies, and leading product marketing initiatives. You'll develop marketing automation strategies, run A/B tests, and create compelling product messaging targeted at various customer segments.

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What qualities make a successful Marketing Manager, Growth & Product at Jobscan?

A successful Marketing Manager, Growth & Product at Jobscan embodies a growth-driven mindset, strong analytical skills, and hands-on experience with marketing automation tools like HubSpot. You should be comfortable managing multiple marketing campaigns, communicating effectively across teams, and possess a knack for storytelling to resonate with different audience segments.

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How does Jobscan support professional growth for the Marketing Manager, Growth & Product position?

Jobscan places a strong emphasis on continuous development and learning. As the Marketing Manager, Growth & Product, you will benefit from mentorship, access to resources for ongoing education, and a collaborative work environment that encourages innovation, allowing you to refine your marketing strategies and grow professionally.

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What is the company culture like for the Marketing Manager, Growth & Product at Jobscan?

The culture at Jobscan is vibrant, supportive, and collaborative. As the Marketing Manager, Growth & Product, you'll join a team that balances hard work with a fun atmosphere, emphasizing work-life balance, open communication, and the sharing of ideas. We thrive on diversity, learning, and making a meaningful impact on job seekers' lives.

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What challenges might the Marketing Manager, Growth & Product face at Jobscan?

The Marketing Manager, Growth & Product at Jobscan can expect to navigate the challenges typical of a fast-growing startup, including changing priorities and a dynamic work environment. It's essential to be adaptable, prioritize effectively, and embrace the chaos that comes with rapid growth while continuously optimizing marketing efforts.

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Common Interview Questions for Marketing Manager, Growth & Product
Can you describe your experience with performance marketing?

When answering this question, illustrate your understanding of performance marketing principles and techniques. Provide specific examples of successful campaigns you've managed, discussing the metrics you focused on and how you adjusted strategies based on data analysis.

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How do you approach A/B testing and analyze results?

Discuss your systematic A/B testing approach, including how you identify variables to test and the metrics you measure for success. Elaborate on a particular example where A/B testing led to a notable improvement in conversion rates.

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What strategies do you use to enhance customer retention?

When discussing customer retention strategies, explain your approach to understanding customer feedback, retention metrics, and lifecycle marketing. Mention any specific initiatives you’ve led that have directly resulted in improved customer retention rates.

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How do you prioritize projects when facing competing demands?

A strong response includes your process for evaluating project impact versus effort. Highlight your use of prioritization techniques like the Eisenhower Matrix or Agile frameworks to ensure critical tasks align with company goals.

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Can you give an example of a successful multi-channel marketing campaign you managed?

Describe a multi-channel marketing campaign you've led, detailing the goals, channels used, and the results achieved. Emphasize your ability to coordinate efforts across channels and the strategies you implemented to ensure a cohesive message.

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How do you stay updated with marketing trends and tools?

Let the interviewer know that you prioritize professional development by following industry blogs, attending webinars, participating in networking events, and engaging in online courses. Mention any specific resources you find particularly useful.

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What role does data play in your decision-making process?

Emphasize the importance of data in shaping marketing strategies. Discuss your experience with data analysis tools and how you've used insights to drive decision-making and optimize campaign performance.

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How do you ensure your messaging resonates with different customer segments?

Explain your approach to segmenting your audience based on demographics, behaviors, or customer feedback. Give examples of how you tailor messaging and campaigns to meet the unique needs of each segment effectively.

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Tell us about a time you failed in a marketing initiative and what you learned.

Share a specific story about a less successful campaign and how you analyzed the reasons behind it. Focus on the lessons learned and how these insights guided your future marketing strategies moving forward.

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Why do you want to work as a Marketing Manager, Growth & Product at Jobscan?

This is your opportunity to align your values with those of Jobscan. Discuss your passion for helping job seekers with effective marketing strategies, and how you appreciate their unique position as a customer-funded company that values innovation and sustainable growth.

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Full-time, remote
DATE POSTED
March 18, 2025

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