Director of Brand Marketing – TEMP

As the Director of Brand Marketing at Good American, your key responsibilities will include developing and executing brand marketing strategies that align with company goals, overseeing a high-performing marketing team, managing relationships with PR agencies, and ensuring consistent messaging across all channels. You'll also lead multi-channel campaign execution while fostering team collaboration and creativity within a diverse environment.

To be considered for the Director of Brand Marketing role at Good American, you should have a strong background in brand marketing, preferably with experience in fashion or retail. Leadership capabilities are essential, as you'll be managing a team. Excellent communication skills and a deep understanding of integrated marketing strategies are also crucial, alongside a passion for diversity and inclusion.

Good American is truly committed to fostering a diverse and inclusive work environment. In the Director of Brand Marketing role, you'll be part of a culture that values unique perspectives and encourages individuals from all backgrounds—regardless of race, gender, age, or identity—to contribute. The brand's mission aligns with empowering all women, making it a company that practices what it preaches.

The Director of Brand Marketing at Good American will manage a variety of multi-channel marketing campaigns, from digital and social media initiatives to influencer collaborations and events. You’ll be responsible for ensuring each campaign is executed on time, within budget, and aligns perfectly with the brand's overall strategy.

Teamwork is vital for the Director of Brand Marketing position at Good American. You'll be leading a diverse team, so creating an environment that encourages collaboration, creativity, and innovation is essential. Your leadership will empower team members to succeed and contribute their unique talents towards the brand's mission.

When developing a brand marketing strategy, I begin with a deep understanding of the brand’s core values and target audience. Research is key—analyzing competitors, market trends, and audience preferences enables me to create a tailored approach. I then set clear objectives, assign responsibilities, and ensure that our plans align with overall business goals, using data to inform adjustments along the way.

Measuring the success of a marketing campaign involves analyzing several metrics, including engagement rates, conversion values, and ROI. By leveraging analytics tools, I track real-time performance data to assess the campaign's impact. Continual monitoring allows me to make timely adjustments, optimizing strategies based on what’s resonating most with our audience.

Absolutely! In my previous role, I spearheaded a campaign that utilized digital advertising, social media, influencer partnerships, and experiential marketing. By aligning messaging across all platforms, we created a cohesive brand experience. The campaign resulted in a significant increase in brand visibility and customer engagement, ultimately boosting sales by 30%.

I prioritize open communication and encourage team members to share their ideas and perspectives. Regular one-on-ones help me understand individual strengths and areas for development. Fostering an inclusive environment where everyone feels valued is crucial. I also organize team-building activities that celebrate our diversity and promote collaboration.

Handling pressure requires a combination of organization and flexibility. During campaign launches, I keep a detailed timeline and checklist while ensuring my team understands priorities. I remain calm and adaptable, quickly addressing any unexpected challenges. Clear communication with the team helps us stay focused, and celebrating small wins along the way keeps morale high.

Building strong relationships with influencers and celebrities begins with authenticity and regular communication. I focus on understanding their brand values and interests, creating partnerships that align organically with our mission. I maintain open lines of contact and ensure that they feel appreciated, often showing gratitude with personalized gestures or updates about campaign successes.

I have extensive experience collaborating with PR agencies to enhance brand visibility. This includes coordinating campaign launches, managing messaging, and ensuring timely communication. I believe in fostering a strong partnership where both sides are aligned on objectives and can provide feedback to refine our strategies together.

Effective brand storytelling hinges on authenticity and emotional connection. It’s crucial to know your audience and craft narratives that resonate with their experiences. I focus on unique brand attributes and customer stories, weaving them into a compelling narrative that reflects our values while creating a sense of community among our audience.

Ensuring consistency in brand voice involves developing clear style guidelines that outline our brand's tone, language, and messaging principles. I communicate these guidelines to my team and implement a review process where all campaign materials are evaluated for alignment before public distribution, maintaining a cohesive expression of the brand.

I admire Good American's commitment to inclusivity and empowerment, which resonates deeply with my professional values. The opportunity to lead the brand marketing efforts for a company that challenges industry norms while making a genuine impact on women's lives excites me. I'm eager to bring my expertise to a brand founded on such positive principles.