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PR Manager, North America

KAYAK, part of Booking Holdings, is seeking a PR Manager for the North America Communications team to drive impactful PR strategies for both B2C and B2B media landscapes.

Skills

  • Consumer PR experience
  • B2B media relations
  • Data analysis
  • Excellent communication
  • Project management

Responsibilities

  • Develop and execute PR plans aligned with business objectives
  • Manage relationships with external PR agencies
  • Analyze data trends to identify pitch opportunities
  • Build relationships with media contacts and influencers
  • Create press releases and pitches that communicate the brand's message
  • Collaborate with cross-functional teams and provide strategic counsel
  • Analyze PR analytics tools for campaign measurement
  • Oversee multiple projects simultaneously

Benefits

  • Generous paid vacation
  • Day off on your birthday
  • Company-matched retirement plans
  • Company-wide week off each year
  • Work from (almost) anywhere policy
  • Health, dental, and vision insurance
  • Flexible Spending Accounts
  • Headspace Subscription
  • Company-paid therapy sessions
  • Paid volunteer time
  • Universal Paid Parental Leave
To read the complete job description, please click on the ‘Apply’ button
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Average salary estimate

$100000 / YEARLY (est.)
min
max
$90000K
$110000K

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What You Should Know About PR Manager, North America, KAYAK

KAYAK, a leader in travel search as part of Booking Holdings, is on the lookout for an experienced PR Manager to join our North America Communications team. This exciting position involves crafting impactful PR strategies that elevate KAYAK's brand visibility in both B2C and B2B media, making your role essential in driving our communication efforts. As a PR Manager, you should thrive in analyzing data to unveil narrative opportunities, utilizing social media trends for newsjacking, and achieving results across varied media channels. This position demands a proactive mindset in managing media relations and creating tailored pitches while successfully juggling multiple high-priority projects in a fast-paced setting. You will collaborate closely with our North America Marketing team, ensuring that our PR endeavors sync seamlessly with overall business strategies. Expect to develop comprehensive PR plans, manage external agency relationships, and analyze trends to create data-driven pitches that highlight our brand’s journey. You’ll also build strong relationships with media contacts and industry influencers to obtain notable media placements. Furthermore, crafting engaging content, leading team initiatives, and reporting on PR analytics to support campaign success will be key aspects of your role. If you have a solid background in consumer PR and can demonstrate a flair for storytelling, KAYAK invites you to make your mark with us, enriching the travel experience for users around the globe!

Frequently Asked Questions (FAQs) for PR Manager, North America Role at KAYAK
What are the primary responsibilities of the PR Manager at KAYAK?

The PR Manager at KAYAK is responsible for developing and executing PR plans that align with business goals, overseeing agency management, creating compelling content, and building strong media relationships. You'll need to analyze trends to create data-driven pitches and manage multiple high-priority projects, all while collaborating with various teams to ensure cohesive messaging.

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What qualifications are needed for the PR Manager position at KAYAK?

To qualify for the PR Manager role at KAYAK, candidates should have 5-8 years of experience in consumer PR and B2B media relations, preferably with a background in travel, tech, or hospitality. Strong communication skills, a passion for leveraging data, and a knack for creating engaging narratives are essential.

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How does KAYAK's PR Manager collaborate with the marketing team?

The PR Manager at KAYAK works closely with the North America Marketing team to align public relations efforts with broader marketing strategies. This collaboration ensures that all communications are consistent and strategically support KAYAK's overall brand messaging.

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What can a PR Manager at KAYAK expect in terms of career growth?

At KAYAK, a PR Manager can expect ample opportunities for professional development and career growth. By collaborating with global teams and leading high-impact projects, there is significant potential to advance within the organization and enhance your expertise in the rapidly evolving travel industry.

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What benefits does KAYAK offer to its PR Manager?

KAYAK provides a comprehensive benefits package for its PR Manager, including generous paid vacation, retirement plans, health and dental insurance, flexible spending accounts, wellness resources, and a supportive parental leave policy, fostering a healthy work-life balance.

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Common Interview Questions for PR Manager, North America
Can you describe your experience with media relations?

In your response, focus on specific campaigns you've led, the media relationships you've cultivated, and any high-profile placements you've secured. Highlight your approach to networking and how you leverage those connections for successful PR outcomes.

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How do you approach data-driven PR and what tools do you use?

Discuss your experience analyzing data trends and how you've used this information to shape narratives or pitches. Mention specific tools or analytics platforms that you are familiar with and how they contributed to your PR strategies.

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Describe a successful PR campaign you've managed from conception to execution.

Share a detailed account of a campaign, including its goals, strategies you implemented, the target audience, and the results achieved. Emphasize your role and how your leadership contributed to the campaign's success.

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What methods do you use for newsjacking in your PR efforts?

Explain how you stay updated on trending news and events, and provide an example of a time you successfully utilized current trends to create timely and engaging pitches. Show your ability to think quickly and creatively in a fast-paced environment.

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How do you ensure consistent messaging across various channels?

Discuss your approach to creating a cohesive communication strategy that spans multiple platforms. Include any tools or processes you use to measure and ensure consistency, as well as how you collaborate with other teams to achieve this.

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What challenges have you faced in PR and how did you overcome them?

Share examples of specific challenges you've encountered, whether regarding media relations, campaign execution, or content creation. Emphasize your problem-solving skills and adaptability in resolving those challenges.

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How do you measure the success of your PR campaigns?

Talk about the key performance indicators (KPIs) you track, such as media coverage, audience reach, and engagement levels. Discuss how you analyze these metrics to assess the overall effectiveness of a campaign and identify areas for improvement.

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What experience do you have working with PR agencies?

Outline your experience collaborating with external PR agencies, including how you've managed relationships, set expectations, and ensured alignment with internal strategies. Mention any successful projects that resulted from these collaborations.

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How do you adapt your PR strategies for different audiences?

Discuss your approach to understanding the unique characteristics of various audiences, and how you tailor messages and strategies accordingly. Provide examples of how you've successfully modified PR campaigns to resonate with different target demographics.

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What role does social media play in your PR strategy?

Explain how you utilize social media platforms for both traditional and digital PR tactics. Include specific examples of how social media has enhanced your PR initiatives, and your insight on its evolving role in the field.

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At KAYAK, we help millions of travelers around the globe make confident travel decisions. As the world’s leading travel search engine, KAYAK searches other sites to show travelers the information they need to find the right flights, hotels, rental...

103 jobs
MATCH
VIEW MATCH
BENEFITS & PERKS
Dental Insurance
Flexible Spending Account (FSA)
Vision Insurance
Performance Bonus
Family Medical Leave
Paid Holidays
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
SALARY RANGE
$90,000/yr - $110,000/yr
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
March 14, 2025

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