PR Manager, North America

The PR Manager at KAYAK is responsible for developing and executing PR plans that align with business goals, overseeing agency management, creating compelling content, and building strong media relationships. You'll need to analyze trends to create data-driven pitches and manage multiple high-priority projects, all while collaborating with various teams to ensure cohesive messaging.

To qualify for the PR Manager role at KAYAK, candidates should have 5-8 years of experience in consumer PR and B2B media relations, preferably with a background in travel, tech, or hospitality. Strong communication skills, a passion for leveraging data, and a knack for creating engaging narratives are essential.

The PR Manager at KAYAK works closely with the North America Marketing team to align public relations efforts with broader marketing strategies. This collaboration ensures that all communications are consistent and strategically support KAYAK's overall brand messaging.

At KAYAK, a PR Manager can expect ample opportunities for professional development and career growth. By collaborating with global teams and leading high-impact projects, there is significant potential to advance within the organization and enhance your expertise in the rapidly evolving travel industry.

KAYAK provides a comprehensive benefits package for its PR Manager, including generous paid vacation, retirement plans, health and dental insurance, flexible spending accounts, wellness resources, and a supportive parental leave policy, fostering a healthy work-life balance.

In your response, focus on specific campaigns you've led, the media relationships you've cultivated, and any high-profile placements you've secured. Highlight your approach to networking and how you leverage those connections for successful PR outcomes.

Discuss your experience analyzing data trends and how you've used this information to shape narratives or pitches. Mention specific tools or analytics platforms that you are familiar with and how they contributed to your PR strategies.

Share a detailed account of a campaign, including its goals, strategies you implemented, the target audience, and the results achieved. Emphasize your role and how your leadership contributed to the campaign's success.

Explain how you stay updated on trending news and events, and provide an example of a time you successfully utilized current trends to create timely and engaging pitches. Show your ability to think quickly and creatively in a fast-paced environment.

Discuss your approach to creating a cohesive communication strategy that spans multiple platforms. Include any tools or processes you use to measure and ensure consistency, as well as how you collaborate with other teams to achieve this.

Share examples of specific challenges you've encountered, whether regarding media relations, campaign execution, or content creation. Emphasize your problem-solving skills and adaptability in resolving those challenges.

Talk about the key performance indicators (KPIs) you track, such as media coverage, audience reach, and engagement levels. Discuss how you analyze these metrics to assess the overall effectiveness of a campaign and identify areas for improvement.

Outline your experience collaborating with external PR agencies, including how you've managed relationships, set expectations, and ensured alignment with internal strategies. Mention any successful projects that resulted from these collaborations.

Discuss your approach to understanding the unique characteristics of various audiences, and how you tailor messages and strategies accordingly. Provide examples of how you've successfully modified PR campaigns to resonate with different target demographics.

Explain how you utilize social media platforms for both traditional and digital PR tactics. Include specific examples of how social media has enhanced your PR initiatives, and your insight on its evolving role in the field.