Field Marketing Manager APJ

As a Field Marketing Manager APJ at ClickHouse, your core responsibilities include leading the planning and execution of both virtual and in-person events to boost product awareness among enterprise clients. You will work closely with sales and marketing teams to ensure these events align with our overall business objectives, translate demand generation strategies into engaging experiences, manage event logistics, and continuously analyze campaign performance to optimize future initiatives.

To qualify for the Field Marketing Manager position at ClickHouse, you should have at least 5 years of experience in field or event marketing within the B2B SaaS sector, with particular emphasis on the ANZ market. Proficiency in project management, strong analytical skills to measure campaign effectiveness, and collaboration experience with sales teams are essential. Familiarity with the database or data analytics industries is highly desirable.

The Field Marketing Manager APJ role at ClickHouse requires travel more than 40% of the time. This travel is essential to effectively engage with clients during events and ensure that the marketing initiatives resonate with the target audience in the ANZ region.

ClickHouse is committed to fostering a flexible and supportive work environment. As a Field Marketing Manager, you will have opportunities for growth and learning through collaboration with cross-functional teams and participation in innovative marketing strategies. Additionally, you can benefit from employee-driven international mobility, allowing you to relocate if desired for career advancement.

Employees in the Field Marketing Manager position at ClickHouse enjoy a variety of benefits, including a flexible remote work environment, employer contributions towards healthcare, equity in the company through stock options, generous time off policies, and a home office setup allowance. This supportive package is designed to promote work-life balance and job satisfaction.

When answering this question, highlight your previous roles related to field marketing, specifying the types of campaigns you managed and their outcomes. Discuss any innovative strategies you implemented to drive attendance or engagement, as well as how you analyzed results to inform future initiatives.

In responding to this question, explain the key performance indicators (KPIs) you track, such as attendance numbers, lead generation, engagement levels during the event, and post-event follow-up success. Offering specific examples of metrics from previous events you've managed will add strength to your answer.

Discuss your understanding of the ANZ market's unique characteristics and preferences. Explain how you would tailor field marketing tactics to resonate with this audience, perhaps citing past successes or innovative event formats that you've considered effective.

Share a specific instance where you collaborated with external partners, detailing the event's objectives, how you approached the partnership, and the results achieved. Highlight the collaborative tactics you used to enhance the overall event experience.

Outline your project management strategy for handling intricate events. Focus on outlining how you prioritize tasks, coordinate with multiple teams, and handle logistics. Providing a structured approach gives interviewers confidence in your organizational skills.

Let interviewers know how you actively engage with industry publications, webinars, and professional networks. Emphasize your continuous learning approach and how you apply these insights to enhance marketing strategies in your role.

Discuss your experience in working closely with sales teams to develop joint strategies. Explain how you maintain open communication and regularly align on goals, messaging, and campaign tactics to ensure a unified approach.

Give a brief account of specific obstacles you've encountered in previous roles, detailing the steps you took to navigate these challenges. Highlight your problem-solving abilities and how you learned from these experiences.

Describe your analytical approach by mentioning tools and metrics you employ to track campaign performance. Explain how you leverage insights from data to make evidence-based decisions and refine future marketing strategies.

Convey your enthusiasm for the company's innovative solutions and open-source technology. Discuss what makes ClickHouse a compelling place to work, such as the collaborative culture, growth opportunities, and the chance to influence the company's future in the marketing space.