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Senior Manager, Brand Governance - job 11 of 11

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

The Senior Manager, Brand Governance, will be part of the Brand Governance & Operations team within the Global Brand Management organization. This role is responsible for supporting the development and implementation of brand governance strategies, policies, processes, and the lifecycle management of brand policies, standards, and guidelines. It includes assisting in the development and implementation of risk management strategies, managing and monitoring risks, and effectively communicating with stakeholders. The Senior Manager will work closely with internal and external stakeholders to ensure compliance with brand standards and operationalize the brand and reputation risk framework. ​​

Key Responsibilities:​

  • Support the development, implementation, and ongoing management of brand governance strategies, policies, standards, guidelines, and processes.​

  • Define, implement, and manage processes and supporting platforms that operationalize the enterprise-wide brand and reputation risk framework, including facilitating risk assessments and quarterly executive reporting.​

  • Support governance initiatives related to Global Brand, including internal audits, RCSAs, etc.​

  • Support the lifecycle management of Brand Policies, Standards and Guidelines for PCAG, VIS, VPBS, Co-Marketing, etc., including launch, change control, and change management. ​

  • Support development of AE, Client and Partner collateral including VBN updates, case studies, guides, etc. ​

  • Conduct audits, develop compliance reports, and support enforcement efforts to drive adherence to brand standards.​

  • Monitor and report on key governance metrics, providing insights to improve and ensure consistent brand implementation across all touchpoints.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualifications
-8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD

Preferred Qualifications
-Bachelor's degree in Marketing, Business, or a related field.​
-5+ years of experience in brand management, marketing, or a related field.​
-Strong understanding of brand governance and compliance.​
-Excellent communication and interpersonal skills.​
-Strong ability to influence and collaborate effectively with cross-functional and
regional teams.​
-Exceptional project management skills and attention to detail.

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is $149,900 to $195,000 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Average salary estimate

$172450 / YEARLY (est.)
min
max
$149900K
$195000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Manager, Brand Governance, Visa

Join Visa, a global leader in payments and technology, as a Senior Manager, Brand Governance in Foster City, CA! In this exciting role, you'll be part of an energetic team focused on establishing brand governance strategies that maintain our high standards. You'll be responsible for shaping and executing policies and guidelines that not only meet compliance but also enhance our brand's reputation around the world. Your hands-on experience with brand management will shine as you manage risk and liaise with various stakeholders to ensure that our branding efforts are consistent and impactful. You will also conduct audits, develop compliance reports, and help create materials that reflect our commitment to excellence in every aspect of our branding. If you thrive on collaboration and have a knack for project management, you’ll excel in this hybrid position where you'll engage with cross-functional teams while working closely with brand initiatives related to marketing and partnership collateral. This is a unique opportunity to leave your mark on a reputable brand that connects millions of consumers and businesses every day. If you’re passionate about risk management, brand communication, and operational excellence, we encourage you to apply and make a difference at Visa, where our mission is to uplift everyone, everywhere.

Frequently Asked Questions (FAQs) for Senior Manager, Brand Governance Role at Visa
What are the primary responsibilities of a Senior Manager, Brand Governance at Visa?

As a Senior Manager, Brand Governance at Visa, your primary responsibilities will include developing and implementing brand governance strategies, managing compliance with brand policies, and facilitating risk assessments. You'll be working closely with internal and external stakeholders to ensure that brand standards are upheld across all channels.

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What qualifications are needed to become a Senior Manager, Brand Governance at Visa?

To become a Senior Manager, Brand Governance at Visa, you will need at least 8 years of relevant work experience along with a Bachelor's Degree, or 5 years with an advanced degree. Experience in brand management and a strong understanding of brand governance is essential. Excellent communication and interpersonal skills will be key in this collaborative role.

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How does the Senior Manager, Brand Governance at Visa support risk management?

The Senior Manager, Brand Governance at Visa plays a crucial role in supporting risk management by developing processes that operationalize brand and reputation risk frameworks. This includes conducting audits, monitoring compliance with brand standards, and reporting on key governance metrics to provide insights for improvement.

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What skills are important for a Senior Manager, Brand Governance at Visa?

Important skills for a Senior Manager, Brand Governance at Visa include project management, attention to detail, and the ability to influence and collaborate effectively with cross-functional teams. Strong communication skills are vital for conveying governance strategies and ensuring alignment.

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What does the work environment look like for a Senior Manager, Brand Governance at Visa?

The work environment for a Senior Manager, Brand Governance at Visa is hybrid, allowing for a mix of in-office and remote work. You'll be part of a collaborative team focused on maintaining brand integrity while enjoying a dynamic atmosphere that fosters innovation and personal growth.

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Common Interview Questions for Senior Manager, Brand Governance
Can you describe your experience with brand governance?

In answering this question, you should highlight relevant roles where you've managed brand policies, compliance, or governance strategies. Discuss specific projects you worked on, the challenges faced, and how you ensured adherence to brand standards.

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How do you develop and implement brand governance strategies?

An effective response would describe your process for researching industry standards, obtaining stakeholders' input, and creating actionable plans that are easy to communicate and implement across organizations. Emphasize the importance of continuous monitoring and adjustment.

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What methodologies do you use for risk assessment in brand management?

Explain the frameworks or models you employ for assessing brand-related risks. Discuss how you utilize data analytics, stakeholder feedback, and compliance metrics to monitor risks effectively and the strategies you deploy to mitigate them.

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How do you ensure consistency in brand representation?

To ensure consistency, mention developing clear guidelines and conducting regular audits. Also, highlight your experience in training teams and providing resources that help internal and external stakeholders align with brand expectations.

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What project management tools do you prefer for managing brand governance initiatives?

Discuss specific tools you have experience with, such as Asana, Trello, or Microsoft Project. Highlight how these tools help in tracking project milestones, assignments, and ensuring efficient communication among team members.

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How have you handled adverse feedback regarding brand policies?

Provide an example of how you assessed the feedback, engaged with stakeholders, and made adjustments to the policies where necessary. This shows your openness to collaboration and your commitment to aligning with brand values.

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What is your experience in creating compliance reports?

Share your process for developing comprehensive compliance reports, including data collection, analysis, and presentation. Highlight the importance of clarity and actionable insights in driving adherence to brand standards.

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How do you measure the success of brand governance initiatives?

Discuss the KPIs or metrics you track, such as compliance rates, stakeholder engagement levels, and brand perception surveys, to evaluate success and drive continuous improvements in governance strategies.

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Can you provide an example of a successful brand governance project you led?

Share a specific project where you successfully implemented brand governance frameworks. Discuss the challenges you faced, the actions you took, and the results achieved, focusing on the impact it had on branding efforts.

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What role does communication play in brand governance?

Emphasize the critical nature of communication in brand governance. Discuss how clear, consistent messaging aids compliance, fosters team collaboration, and helps align stakeholders with the brand's vision and objectives.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
March 12, 2025

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