Vice President, Product Marketing

As the Vice President, Product Marketing at Huntress, you will be responsible for shaping our market position, creating impactful messaging, and leading the product marketing strategy to drive brand awareness and market growth. You'll collaborate closely with sales leadership, product management, and demand generation teams to align strategies and ensure consistent messaging across all platforms.

Candidates for the Vice President, Product Marketing position at Huntress should possess at least 10 years of product marketing experience, ideally within the cybersecurity sector. A proven track record in leading teams and executing successful product marketing strategies is essential. Strong analytical and communication skills, coupled with a focus on collaboration and cross-functional influence, are also important for success in this role.

The Vice President, Product Marketing at Huntress plays a key role in driving growth by developing strategic initiatives that enhance market awareness and differentiate our products. You'll establish metrics to evaluate the success of marketing programs, ensuring that all efforts align with our aggressive business goals, which include growing brand awareness and accelerating the sales pipeline.

Huntress offers a vibrant, fully remote work environment that values inclusivity and innovation. You'll benefit from competitive compensation, generous paid time off, and opportunities for professional development. Joining Huntress means being part of a passionate team on a mission to empower businesses against cyber threats with cutting-edge security solutions.

Huntress is committed to your growth and development. As a Vice President, Product Marketing, you will have access to significant professional development assistance, including an annual allowance for education and resources, as well as a robust platform for personal and professional coaching through BetterUp.

When discussing your experience in developing product marketing strategies, it's crucial to highlight specific examples where you've successfully crafted and implemented effective marketing plans. Discuss the metrics you used to measure success and the impact your strategies had on the company’s growth and product awareness.

For product positioning and messaging, emphasize the importance of understanding the target market and customer needs. Share how you've developed value propositions in the past and describe any collaborative processes with product management or sales teams to ensure messaging resonates with customers.

Illustrate your lead generation methods by sharing concrete examples, such as targeted marketing campaigns, content marketing efforts, or partnerships with sales teams. Highlight the results of these methods and how they contributed to pipeline growth.

When asked about a successful product launch, recount the specific steps you took—from market research to launch strategy. Discuss the challenges you faced and how you overcame them, along with the outcomes and learnings from the experience.

Staying current on industry trends is essential for a role like Vice President, Product Marketing. Share various methods you use, such as following industry publications, attending conferences, networking with thought leaders, or participating in relevant professional groups to remain informed.

Discuss your approach to team development by sharing specific examples of how you have guided and mentored team members. Highlight the importance of creating an inclusive and collaborative environment that encourages growth and innovation.

Explaining how you measure success involves discussing specific KPIs and metrics (like conversion rates, brand awareness, or sales growth) you focus on. Share how you analyze data to derive insights and adjust strategies accordingly.

To effectively answer this question, provide a detailed example where you successfully influenced cross-functional collaboration. Highlight the stakes involved, your strategies for communication, and the overall impact of that teamwork.

Discuss your approach to handling competition by addressing how you conduct market analysis, identify differentiators, and leverage the unique strengths of your company to position effectively against competitors.

Outline the strategies you've utilized to boost brand awareness, such as targeted campaigns, partnerships, or content marketing initiatives. Emphasize your ability to leverage creativity and innovation in your approaches.