Product Marketing Manager | SaaS | SF

Kenko is an AI-powered CRM for fitness & wellness business. Fitness businesses that we serve include yoga studios, pilates centers, gyms, crossfit, and more. Meanwhile the wellness business we serve include spas, saunas, massage and modern wellness like — cryotherapy, red-light therapy, chiropractors, and physical therapy. Our mission is to power 100,000 fitness & wellness businesses in the US. Helping them thrive in their local markets.

We deliver an integrated solution that brings together four core product categories:

Marketing which automates customer communications and campaigns

Operations which handles scheduling, billing, and reporting

Member Experience which offers websites, mobile apps, and self-service check-in systems

AI Assistants which provide automated customer support and sales inquiry management

• Product Evangelism: Serve as the leading voice of Bookee, articulating its value proposition to both internal stakeholders and the external market. Leverage webinates, youtube and loom videos to spread the word about Bookee and its impact on a fitness business.
• Market Research: Conduct thorough research to understand the evolving needs of fitness studios and how they utilize Bookee. Identify trends, challenges, and opportunities to better align our product offerings with market demands.
• Content Creation: Develop and execute a comprehensive content strategy that addresses the pain points of fitness studios. Create engaging, informative materials such as blog posts, case studies, webinars, and instructional guides that educate the market on overcoming operational challenges with Bookee.
• Solution Playbooking: Analyze how different fitness studios achieve success with Bookee. Document and playbook these solutions, creating a repository of best practices and success stories that can be shared across our user base to drive product adoption and satisfaction.
• Cross-Functional Collaboration: Work closely with the product, sales, and customer success teams to ensure a unified approach to market penetration and user support. Provide insights and feedback from the market to help shape product development and marketing strategies.
• Performance Analysis: Monitor and analyze the effectiveness of marketing campaigns and content. Utilize data to make informed decisions and adjustments to our marketing approaches, ensuring maximum impact and ROI.

• Exceptional communication skills, with a flair for storytelling and public speaking.
• Proven experience in product marketing, preferably within the tech or fitness industry.
• Strong research and analytical abilities, with a knack for uncovering insights from data.
• Experience creating video content.
• A collaborative mindset, with experience working in cross-functional teams.
• A self-starter attitude, capable of operating in a fast-paced, dynamic environment.

The wellness industry is on track to be the third largest in the world, but most businesses still rely on outdated models, unprepared for AI-driven transformation.

At Kenko, we equip wellness entrepreneurs with AI to build profitable, scalable businesses.

We’ve secured $3.2 million in venture capital from leaders from Meta, GitLab, and Freshworks — with more to come.