Product Marketing Manager | SaaS | SF

As a Product Marketing Manager at Kenko, you will focus on product evangelism, conduct comprehensive market research, develop content strategies, create documentation of success stories, collaborate across multiple departments, and analyze marketing performance. This role is pivotal in ensuring that Kenko’s offerings align with customer needs and market dynamics.

Kenko seeks candidates with exceptional communication skills, a proven background in product marketing—preferably in the tech or fitness sectors—strong analytical abilities, and content creation skills, especially video content. Additionally, a collaborative mindset and the ability to thrive in a fast-paced environment are crucial for success in this role.

The Product Marketing Manager plays a vital role in Kenko's mission by ensuring that our AI-powered solutions effectively meet the evolving needs of fitness and wellness businesses. Your efforts in market research, content creation, and cross-functional collaboration will directly support the growth and success of 100,000 client businesses.

In this role, you will be responsible for creating a diverse range of content, including blog posts, case studies, webinars, and instructional guides. Your goal will be to educate fitness studios on leveraging Kenko's tools to overcome operational challenges, ultimately enhancing their business performance.

At Kenko, the culture is collaborative, dynamic, and geared towards innovation. As a Product Marketing Manager, you will work alongside talented individuals who are passionate about promoting AI-driven solutions in the fitness and wellness industries, fostering an environment where your insights and contributions will be valued.

When answering this question, focus on specific projects you've worked on, highlighting your role in strategy development, content creation, and analytical insights. Use metrics to show the impact of your efforts and how they aligned with the overall goals of the organization.

Discuss your methods for conducting market research, such as surveys, interviews, and analyzing industry trends. Provide examples of how you've identified opportunities and applied findings to inform marketing strategies, demonstrating your proactive approach.

Detail your strategies for promoting Kenko, including content marketing, digital campaigns, and partnerships. Emphasize the importance of storytelling and how you'll use various channels to effectively communicate Kenko’s value proposition to the target audience.

Explain the key performance indicators (KPIs) you track, such as conversion rates, engagement metrics, and return on investment (ROI). Mention tools or methods you use for analysis and how you use insights to optimize future campaigns.

Provide examples of how you've worked with different teams—like product, sales, and customer success—to achieve common goals. Highlight your communication skills and how you ensure alignment across departments, ensuring everyone is on the same page.

Share a specific project that showcases your skills in driving product adoption or enhancing customer engagement. Focus on the objectives, your actions, the challenges faced, and the results achieved, illustrating your effectiveness as a Product Marketing Manager.

Discuss your openness to feedback and how you integrate constructive criticism into your marketing efforts. Use real examples where applicable to show how feedback has improved your strategies or output.

List some of the tools and software you are familiar with, such as Google Analytics for data analysis, HubSpot for inbound marketing, or Canva for design. Explain how these tools enhance your workflow and improve campaign performance.

Illustrate your organizational skills by discussing methodologies you use for prioritization, such as the Eisenhower Matrix or agile methodologies. Talk about how you manage stakeholder expectations while ensuring timely delivery.

Share your personal connection to the fitness and wellness industry, whether through personal interests, professional experiences, or research. Highlight your enthusiasm for contributing to a sector that promotes health and well-being through innovative solutions.