Senior Manager, Global Campaigns & ABM

About KeyfactorOur mission is to build a connected society, rooted in trust, with identity-first security for every machine and human. Keyfactor helps organizations move fast to establish digital trust at scale - and then maintain it. With decades of cybersecurity experience, Keyfactor is trusted by more than 1,500 companiesacross the globe. We are proud to continually earn recognition as a Best Place to Work, and we achieve that through our amazing people who cultivate our culture as we grow. We hope you will trust your future with Keyfactor!Title: Senior Manager, Global Campaigns & ABMLocation: Remote; United StatesExperience: Senior LevelJob Function: MarketingEmployment Type: Full-timeIndustry: Computer & Network SecurityAbout the positionThe Senior Manager, Global Campaigns & ABM is responsible for leading the strategy, planning, and execution of global marketing campaigns and ABM programs that drive both new customer acquisition and expansion within existing accounts. This role will work closely with cross-functional teams, including product marketing, corporate marketing, field marketing, performance marketing, sales and RevOps, to ensure campaigns are aligned with market opportunities and drive measurable results. The ideal candidate will have a deep understanding of ABX strategies, experience in multi-channel campaign management, and a passion for using data to optimize performance.Applicants must hold a permanent United States resident status.Responsibilities• Global Campaign Strategy: Lead the creation of global campaign strategies, focusing on personas, buyer's journey mapping, target account selection, offers, and nurture strategies to drive lead conversion and engagement.• ABX Program Development: Develop and execute tailored ABX programs that engage specific target segments, driving meaningful interactions and pipeline growth across new and existing customers• Cross-Functional Collaboration: Partner with product marketing, sales, field marketing, and RevOps to align campaign efforts with audience needs and market drivers• Multi-Channel Execution: Oversee the deployment of integrated campaigns across digital, social, email, and web ensuring consistent messaging and a cohesive experience for target accounts.• Data-Driven Optimization: Work closely with the Marketing Ops and RevOps to analyze and optimize campaign performance• Reporting & Insights: Provide detailed performance reports and strategic insights to marketing leadership, translating data into actionable recommendations for future campaign strategies.• Innovation & Testing: Drive testing and experimentation with new channels, technologies, and creative approaches to ensure that campaigns remain innovative and competitive.• Market Adaptation: Ensure global campaign consistency while adapting strategies to meet the needs of regional markets and account-specific opportunities.• Team Leadership: Mentor and develop a team of campaign managers and specialistsSkills and Qualifications• Experience: 5-7 years of experience in B2B marketing, with a focus on campaign management, ABX/ABM, and demand generation• Strategic Expertise: Proven track record in developing global campaign strategies and ABX programs that drive pipeline and revenue growth from both new and existing customers .• Analytical Skills: Strong data-driven mindset with experience in analyzing campaign performance and optimizing strategies based on key metrics.• Cross-Functional Leadership: Demonstrated ability to collaborate with stakeholders to drive integrated campaign success.• Project Management: Excellent project management skills, with the ability to coordinate multiple stakeholders and deliver complex campaigns on time and within budget.• Technical Proficiency: Hands-on experience with marketing automation platforms (e.g., HubSpot or Marketo), CRM tools (e.g., Salesforce), ABM Software (e.g. 6sense) and analytics tools• Communication Skills: Strong ability to craft compelling narratives and present insights to senior leadership, translating complex data into clear, actionable strategies.Preferred Qualifications:• Experience working with 6sense and other ABM platforms (e.g., Mutiny)• Understanding of multi-touch attribution models and their application in measuring the impact of marketing efforts• Background in managing global campaigns with a focus on both new customer acquisition and account expansionCompensationSalary will be commensurate with experience.Culture, Career Opportunities and BenefitsWe build teams that continually strive to get better than the day before. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.Here are just some of the initiatives that make our culture special:• Second Fridays (a company-wide day off on the second Friday of every month).• Comprehensive benefit coverage, paid for by the company for you and your dependents (US).• Generous paid parental leave (US).• Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.• DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.• The Keyfactor Alliance Program to support DEIB efforts.• Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.• Global Volunteer Day, company non-profit matching, and 3 volunteer days off.• Unlimited time off (US) and competitive time off globally.• Monthly Talent development and Cross Functional meetings to support professional development.• Regular All Hands meetings - followed by group gatherings.Our Core ValuesOur core values are extremely important to how we run our business and what we look for in every team member:Trust is paramount.We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.Customers are core.We strategize, operate, and execute through a customer-centric view. We prioritize the security interests of our customers, and we act as if their data were our own.Innovation never stops, it only accelerates.The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.We deliver with agility.We thrive in high-paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.United by respect.Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.Teams make "it" happen.Vision and goals are not individually achievable - they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.Keyfactor is a proud equal opportunity employer.REASONABLE ACCOMMODATION: Applicants with disabilities may contact a member of Keyfactor's People team via people@keyfactor.com and/or telephone at 1.216.785.2990 to request and arrange for accommodations at any time.Keyfactor Privacy Notice