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Content Marketing Manager

Subscript is an early-stage startup focused on making life better for B2B SaaS finance leaders.

We’re backed by top-tier investors like First Round Capital as well as execs from Looker, Gusto, Postman, Plaid and others. We’re looking for our first Content Marketing Manager to help continue our rapid growth!

In this role, you’ll help Subscript become a content powerhouse while you grow your marketing career with us!

The way we work:

At Subscript, we do things differently and we're proud of that:

  • First, you should know that every job at Subscript (including this one) is completely remote. You can truly work from wherever you want! You’ll have co-workers in San Francisco, Portugal, Brazil, England, Vietnam, Canada and many other places. 😄

  • We are an asynchronous team - we don't do scheduled internal meetings, and we rely on each team member to communicate clearly in writing and with recorded videos. If you're sick of pointless meetings, this is the place for you! In fact, you’ll soon notice that most of this interview process is going to be asynchronous. We told you we do things differently!

  • We're a team that loves working together - we love playing board games (these we do synchronously 🙂). Full-time team members meet up multiple times per year for live offsites around the world (expenses paid!)

  • Like all start-ups we're scrappy, but not scrappy on compensation: Subscript is committed to paying our awesome team members at market rate!

The role you’ll play on our team:

  • As our first Content Marketing Manager, not only are you going to be responsible for creating all of our content, you’re also in charge of strategically guiding us to ensure we’re creating the right type of content. You need to be strategic, but also need to roll up your sleeves and get stuff done.

  • Fortunately, Subscript is already well known for its terrific content. Not only do we have a collection of thoughtful written content, but we also have a well-respected video podcast that has featured thought leaders like the CFO of Braze, the CFO of ThoughtSpot and the CFO of Gainsight. Now, it’s up to you to build upon that foundation. Finance leaders at B2B SaaS companies are eager for great content and we’re counting on you to keep impressing them.

  • You’re joining as the second or third marketer on our team. You’ll partner with our Head of Marketing and you’ll be a key reason that Subscript is successful. We hope you’ll look back in five years and be tremendously proud of the content marketing engine you built.

  • To be a good fit for this role you likely need 2-5 years of content marketing experience at a B2B SaaS company.

Traits you’ll need to be great in this role:

  • A sponge - To excel in this role you’ll need to be a great learner who is eager to become an even better content marketer.

  • Talented and prolific writer - You need to be a gifted writer who absolutely loves the craft of using words to inspire people. And, at the same time, you need to be able to overcome writer’s block, or the need to be perfect. We’re counting on you to create a large volume of high-quality content. In two years we’d like to be known for our incredible content throughout the world of B2B SaaS, and you’ll be the driving force to get us there.

  • Flexibility - We believe in creating a wide variety of content here at Subscript and you’ll be in charge of all of it! For example, in a week you might write blog posts, produce a video podcast, craft some LinkedIn posts, and put together an email series. That’s really just scratching the surface!

  • Bias toward action - In this role you’ll role up your sleeves and do a lot of work. This isn’t a simply a content strategy role - we’re just too early in our adventure for that. Instead, you’re leading content strategy, while also leading content production and content analysis. There will be resources to help you along the way, but you’ll only be successful if you love jumping in and creating things.

  • Resourceful - You’re great at figuring things out!

The interview process

We like to be really transparent about everything at Subscript, including our interview process!

Our interview process is designed to focus on the traits listed above, as well as your ability to communicate clearly (both written and via recorded video). We're a fully asynchronous company, so that's how we will mostly communicate in this interview process too 🙂.

1. First, you’ll fill out the application. This also involves answering a couple of questions.

2. Next, you’ll complete an exercise where you write a Subscript blog post. We’ll never publish this writing (unless *you* decide to publish it once you’re hired). We’re eager to see if you can understand our ICP and create something they’d find compelling.

3. Then, you’ll complete your final exercise where you’ll create a launch plan for an episode of our video podcast.

4. Lastly, you’ll meet with Phil Sharp, our Head of Marketing. This will be a casual conversation where he’ll have some questions for you, but will also save a lot of time for whatever is on your mind!

5. And finally, hopefully we'll send you an offer. And hopefully you'll accept!

  • Unlimited vacation
  • Completely flexible work schedule – work literally anytime (and anywhere) you want!
  • Benefits appropriate to your location (health/dental/vision in the USA)
  • Company-wide retreats multiple times per year
  • Like all start-ups we're scrappy, but not scrappy on compensation: Subscript is committed to paying our awesome team members at market-rate, including benefits.
What You Should Know About Content Marketing Manager, Subscript

Join the innovative team at Subscript as their first Content Marketing Manager! At Subscript, an early-stage startup dedicated to enhancing the lives of B2B SaaS finance leaders, your skills will drive our content marketing strategies and growth. Work in a completely remote setting with colleagues from diverse locales like San Francisco, Portugal, and Brazil, where you'll communicate asynchronously without the hassle of endless meetings! If you're ready to put your passion for writing to work, Subscript is the perfect place for you. You'll take the reins, curating high-quality content across various mediums, including blog posts, newsletters, and video podcasts. With the foundation of our existing great content, you'll have the opportunity to dive in and create content that resonates with finance leaders eager for insightful information. With 2-5 years of experience in content marketing in a B2B SaaS environment, you’ll leverage your strategic acumen and creative flair to propel Subscript forward. Your role isn’t just about strategy; it's about getting things done and being part of a collaborative yet flexible team that values learning and resourcefulness. As a member of our small team, your contributions will directly influence the company's trajectory, allowing you to look back and take pride in the significant engine of content marketing that you’ll build. Endless vacation, flexible work hours, and company-wide retreats are just a few benefits that await you. If you're excited about the prospect of driving content excellence at Subscript, we'd love to hear from you!

Frequently Asked Questions (FAQs) for Content Marketing Manager Role at Subscript
What are the main responsibilities of a Content Marketing Manager at Subscript?

As the Content Marketing Manager at Subscript, you will be responsible for creating and executing content strategies that target B2B SaaS finance leaders. This includes writing compelling blog posts, producing a video podcast, and crafting engaging social media content. You'll guide the editorial direction while balancing strategic planning and hands-on execution.

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What experience is required for the Content Marketing Manager position at Subscript?

To be a good fit for the Content Marketing Manager role at Subscript, candidates should have 2-5 years of content marketing experience in a B2B SaaS environment. A strong writing aptitude along with the ability to craft high-quality content across various formats is essential to succeed in this position.

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What does the team culture look like at Subscript for the Content Marketing Manager?

Subscript fosters a unique team culture focused on asynchronous communication, where there are no scheduled meetings, and collaboration is encouraged both virtually and during periodic retreats. This flexible environment allows the Content Marketing Manager to thrive while working independently from anywhere in the world.

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How important is collaboration for the Content Marketing Manager role at Subscript?

Collaboration is vital for the Content Marketing Manager at Subscript. You'll work closely with the Head of Marketing and the rest of the team to create resonant content that engages and informs B2B SaaS finance leaders, ensuring alignment with the overall business goals.

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What benefits can a Content Marketing Manager expect at Subscript?

As a Content Marketing Manager at Subscript, you can anticipate benefits such as unlimited vacation, a fully flexible work schedule, remote work opportunities, and competitive compensation as aligned with market standards. Additionally, you’ll enjoy company-wide retreats aimed at team bonding and collaboration.

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Common Interview Questions for Content Marketing Manager
Can you describe your content creation process?

When answering this question, emphasize your approach to understanding the target audience, brainstorming topics, outlining content, and editing. Discuss how you incorporate feedback and analytics to improve future pieces.

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How do you measure the success of content marketing efforts?

Discuss key performance indicators (KPIs) that you focus on, such as engagement metrics, lead conversions, and content reach. Be sure to mention how you analyze data to adapt and enhance your strategies.

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What type of content do you find most engaging for B2B SaaS audiences?

Highlight your understanding of what resonates with finance leaders—case studies, whitepapers, and thought leadership articles. Provide examples of successful content you've created in the past.

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How do you handle writer's block?

Share techniques that work for you, such as taking breaks, investing time in research, or collaborating with peers. Explain how you can pivot to alternative content formats if needed.

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Can you describe a successful content marketing campaign you've led?

Provide a specific example where you led a campaign from inception to execution. Discuss the goals, strategies, and results, including how you adjusted based on performance data.

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What tools do you utilize for content marketing?

Mention relevant content creation and analytics tools you've used, such as HubSpot, Google Analytics, or content management systems. Emphasize how these tools have aided in effective content marketing.

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How do you prioritize tasks in a fast-paced startup environment?

Discuss your method for prioritization, highlighting your ability to balance strategic projects with urgent deliverables. Explain how you stay organized and adapt to shifting priorities.

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What strategies do you use to promote your content?

Talk about various channels you'll leverage, including social media, email marketing, and collaborations. Provide insights on how to effectively share content with target audiences to maximize reach.

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How do you collaborate with other team members during the content creation process?

Illustrate your collaborative approach, perhaps detailing how you gather input from colleagues and subject matter experts, and how you ensure everyone’s ideas are incorporated into the content.

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What excites you about content marketing in the B2B SaaS space?

Share your enthusiasm for engaging with finance professionals, creating content that adds value, and being part of a dynamic and evolving industry—mention specific trends that interest you.

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Full-time, remote
DATE POSTED
December 12, 2024

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