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SEM Senior Manager - Nike

We are PMGNamed Ad Age Best Places to Work for 9 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG utilizes business strategy and transformation, creative, media, and insights—as well as its proprietary marketing intelligence platform, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Best Western Hotels & Resorts, CKE Restaurants, Experian, Intuit, Kohler, Nike, Sephora, Therabody, and Whole Foods spans 85+ countries.We're seeking innovative problem solvers to join our Nike Paid Search Marketing (SEM) team in which you can own the SEM strategy and implement the strategy for our client while continuing to innovate and forge a path within the SEM channel. We are looking for agile individuals who have a passion for SEM and are looking for engaging challenges that will help shape the search landscape for our clients and the industry. Your opportunity to drive innovation, build teams, grow your own skillsets, and work with some of the biggest and smartest brands is limitless at PMG.Our team thinks about search marketing with a unique lens, finding new ways to solve old problems and embracing new opportunities--while creating an environment where everyone has opportunities to thrive as professionals and people.Responsibilities• Lead tactical execution and optimization of Search programs, and be responsible for optimizing, implementing, and analyzing marketing activities• Coach junior team members on how to perform daily account management on Google Ads, Bing and other search platforms for a variety of clients• Lead creative and messaging strategies that adhere with Google best practices and client goals• Define strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals• Monitor and evaluate search results and search performance and provide cross channel recommendations to maximize revenue and investment for clients• Motivate & mentor junior teammates, serving as a search leader across PMG - Drives adoption of PMG's proprietary technology platform Alli within account, and provides product recommendations that can be leveraged across PMG• Provides PMG wide search training & helps to lead departmental initiatives - Integrates highly technical solutions to create custom solutions for clients to drive business results• Manages a team of SEM professionals and deploys resources to maximize individual potential & client impact.• Evaluates resource needs across paid search needs and identifies opportunities to maximize impact"Skills & Experience• 6+ years of related work experience• 2+ years of direct supervisory experience• Bachelor’s Degree or equivalent work experience• Strong interpersonal and training skills• High level of emotional intelligence• Ability to provide thought leadership within the search landscape• Strong verbal and written communication skills• Strong team player• Strong analytical skills with proficiency in Microsoft Excel or SQL• Self-motivated and likes to learn new tools and technologyWhat We Offer• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.• Generous PTO: Benefit from our generous paid time off policy to recharge and spend time with loved ones.• Parental Leave: We provide paid parental leave to support your family during important life events.• Retirement Plans: Plan for your future with our competitive 401(k) matching program.• Fertility and Family Support: Access fertility benefits for all team members and their spouses.• Pet Insurance: Protect your pet's health and your finances.• Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.• Annual Bonus: All employees are eligible for an annual bonus.• Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.What Sets Us ApartBeing part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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What You Should Know About SEM Senior Manager - Nike, PMG

As the SEM Senior Manager at Nike, based in Fort Worth, TX, you'll be stepping into a vibrant atmosphere where creativity and innovation take center stage. At PMG, a globally recognized marketing services company, we’re all about inspiring brands and people to realize their full potential. With over 900 employees working on ambitious projects across 85+ countries, your role involves leading the Nike Paid Search Marketing (SEM) team to shape the SEM landscape. Here, you will craft and implement robust SEM strategies that reflect cutting-edge thinking. Your expertise will shine as you coach junior team members on account management and optimize search programs using platforms like Google Ads and Bing. With your analytical mindset, you will monitor search performance, recommend strategies, and drive innovative solutions that make a real impact. Plus, there's endless room for growth—whether mentoring teammates, running training sessions on our proprietary technology platform, or evaluating resource needs to elevate our clients' results. PMG prides itself on a culture that embraces diverse perspectives and relentless improvement, and here, your passion for SEM will not only inspire others but also help redefine the industry standard. If you're an agile thinker ready to tackle engaging challenges and lead this journey of transformation, we can't wait for you to join our team!

Frequently Asked Questions (FAQs) for SEM Senior Manager - Nike Role at PMG
What are the key responsibilities of the SEM Senior Manager at Nike?

The SEM Senior Manager at Nike is primarily responsible for leading the tactical execution and optimization of Search programs. This includes analyzing marketing activities, coaching junior team members on account management, and developing creative messaging strategies. Additionally, the manager defines strategies for keyword opportunities and evaluates search performance, providing recommendations for maximizing client investment.

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What qualifications do I need to apply for the SEM Senior Manager position at Nike?

To apply for the SEM Senior Manager role at Nike, candidates should have at least 6 years of related work experience and 2 years of direct supervisory experience. A Bachelor’s Degree or equivalent experience is also required, along with strong interpersonal, analytical, and communication skills. Familiarity with Microsoft Excel or SQL is essential, as is an enthusiastic approach to learning new tools.

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How does PMG support professional development for SEM Senior Managers?

PMG offers extensive professional development opportunities for SEM Senior Managers, including learning and development programs, mentorship opportunities, and robust career advancement support. Such resources are designed to cultivate your skills and keep you at the forefront of the rapidly evolving SEM landscape.

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What type of team dynamic can I expect while working as an SEM Senior Manager at Nike?

Working as an SEM Senior Manager at Nike means being part of a dynamic team that fosters a collaborative environment. You will lead and motivate a team of SEM professionals, facilitating a culture of innovation where ideas are shared, and everyone's input is valued. This supportive atmosphere encourages professional growth and the exchange of diverse perspectives.

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What benefits does PMG offer to its SEM Senior Managers?

PMG provides a comprehensive benefits package for its SEM Senior Managers, which includes generous paid time off, paid parental leave, a competitive 401(k) matching program, fertility and family support, pet insurance, and 100% company-funded lifestyle spending accounts. Moreover, all employees are eligible for annual bonuses and can participate in volunteer opportunities, enhancing both personal and professional development.

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Common Interview Questions for SEM Senior Manager - Nike
What experience do you have leading SEM strategies for large brands like Nike?

In answering this question, focus on specific campaigns you have led, the techniques you employed, and the results achieved. Mention your familiarity with paid search platforms, how you adapted strategies to meet client goals, and any innovative approaches you implemented.

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How would you approach coaching junior team members on SEM best practices?

Discuss your mentoring philosophy and the methods you use to engage with team members. Provide examples of how you've shared knowledge in the past, created training materials, or conducted workshops that led to their professional growth.

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Can you describe a challenging SEM campaign you managed and how you overcame obstacles?

For this question, narrate a specific situation where you faced challenges, describe the issue in detail, and emphasize the solutions you implemented. Highlight your analytical skills, teamwork, and creative problem-solving capabilities.

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What tools and technologies do you use to track and assess SEM performance?

Highlight your experience with various tools such as Google Ads, Bing Ads, and any proprietary platforms like PMG's Alli. Discuss how you use analytics to inform strategy and measure success, including any significant metrics you prioritize.

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How do you stay updated on the latest trends and changes in the SEM landscape?

In your response, mention specific resources you utilize, such as blogs, webinars, and industry conferences. Highlight your commitment to continuous learning and adapting to new trends and technologies in search marketing.

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Describe how you evaluate the success of an SEM campaign.

This question requires you to articulate key performance indicators (KPIs) you focus on, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Emphasize how you analyze data to inform future strategies and optimize performance.

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What role does creativity play in your SEM strategies?

Your answer should showcase the importance of creative thinking in SEM. Discuss how you integrate innovative ideas into ad messaging and targeting strategies and give examples of successful creative campaigns that you have led.

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How do you manage multiple SEM campaigns simultaneously?

Explain your organizational and prioritization strategies when handling several campaigns. Mention tools you leverage for project management and the importance of clear communication with your team and clients.

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What key challenges do you anticipate in the SEM industry in the next few years?

Showcase your industry knowledge by discussing potential changes, such as evolving algorithms, increased competition, and consumer behavior shifts. Offer insights on how you plan to adapt strategies to navigate these challenges.

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How do you align SEM strategies with broader marketing goals for clients?

Discuss your approach to understanding clients’ overall marketing objectives and how you adapt SEM strategies accordingly. Highlight the importance of collaboration with different teams to ensure a cohesive marketing approach.

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Full-time, on-site
DATE POSTED
December 9, 2024

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