As the Head of Digital Marketing at Flip, you'll be responsible for developing and executing comprehensive digital marketing strategies, focusing on B2B and account-based marketing (ABM). Your role will involve managing paid acquisition channels, optimizing campaigns on platforms like LinkedIn and Google Ads, overseeing organic channels, and ensuring our website is user-friendly. You'll also lead nurturing programs and manage the digital marketing budget.

To qualify for the Head of Digital Marketing position at Flip, you should have over five years of experience in digital marketing within a B2B SaaS environment. A proven track record in developing successful digital marketing strategies, particularly in implementing ABM initiatives, is also essential. Additionally, you'll need expertise in SEO, PPC, and analytics tools such as HubSpot and Google Analytics.

The Head of Digital Marketing at Flip plays a crucial role in aligning marketing strategies with overall business objectives. By executing targeted campaigns and leveraging data-driven insights, you'll contribute to pipeline growth and revenue generation. Your efforts in optimizing acquisition channels and improving brand visibility will directly impact Flip's success in empowering frontline employees.

At Flip, the Head of Digital Marketing will enjoy a flexible working environment, as the position is remote-friendly across Europe. We embrace a hybrid model that allows for both remote work and presence in our modern offices in Stuttgart and Berlin. We're committed to maintaining a healthy work-life balance, offering benefits such as E-Gym membership and job bike leasing.

The Head of Digital Marketing at Flip should be well-versed in various digital marketing tools. Essential tools include HubSpot for marketing automation, Google Analytics and Google Tag Manager for tracking performance, as well as SEMrush or Moz for SEO. Familiarity with intent data platforms and ABM tools like Demandbase will also be advantageous.

The Head of Digital Marketing at Flip should primarily focus on developing a comprehensive B2B and account-based marketing strategy. This includes leveraging data for targeted campaigns, managing both paid and organic channels, and optimizing marketing efforts to drive high-quality leads and revenue growth.

A successful Head of Digital Marketing at Flip is a seasoned expert who combines strategic vision with hands-on execution. You'll need exceptional leadership skills, a strong analytical mindset, and the ability to drive both pipeline growth and team alignment around marketing initiatives. Passion for data and a collaborative approach to problem solving are also key qualities.

In your response, detail your approach to creating a digital marketing strategy at previous organizations. Discuss how you identified target audiences, set objectives, and measured outcomes. Providing specific metrics of success will show your strategic planning and execution capabilities.

When answering, highlight specific ABM campaigns you've led, the tactics you used to engage key accounts, and the results achieved. It's essential to emphasize how you've tailored content and messaging to resonate with individual accounts, demonstrating your understanding of their needs and challenges.

Discuss the key performance indicators (KPIs) you track, such as lead conversion rates, return on investment (ROI), and engagement metrics. Mention the tools you use for analytics and how you adapt strategies based on data insights to optimize future campaigns.

Describe your prioritization process, including how you assess the potential impact of each initiative against business objectives. Talk about tools or frameworks you use for project management, and give examples of how you efficiently allocate resources across campaigns.

Give specific examples of campaigns where you were responsible for paid channels, detailing the strategies you implemented to maximize ROI. Discuss your approach to keyword management, audience segmentation, and budget allocation in platforms like Google Ads or social media.

Detail your experience with SEO strategies, including technical SEO, keyword research, and content optimization. Highlight successful projects where your efforts led to increased organic traffic or improved search rankings, demonstrating your understanding of SEO as a key component of digital marketing.

Share a specific instance where you faced challenges with a project. Discuss how you motivated your team, addressed obstacles, and ensured successful completion of the project. This shows your leadership style and problem-solving abilities.

Explain your approach to stakeholder communication and collaboration, including how you gather input and feedback. Discuss regular meetings, reporting structures, or tools you use to maintain transparency and ensure everyone is aligned on goals and results.

Talk about your approach to professional development, which may include attending industry conferences, participating in webinars, and following thought leaders in the digital marketing space. Highlight your commitment to continuous learning and adaptation among the rapidly changing marketing landscape.

Share your insights on emerging trends such as AI, personalization, and data privacy. Discuss how you foresee these trends impacting B2B digital marketing strategies and how you would adapt your approach to continue driving results in this evolving environment.