Product Marketing Manager (Blockchain)

Full time - Paris or London or full remote from Western EU

We're looking for a Product Marketing Manager to join Kiln, a fast-growing scale-up in the cryptocurrency sector. Dive into a role where you'll drive innovative marketing strategies, develop key product campaigns, and simplify complex crypto concepts for global audiences.

Responsibilities:

• Work closely with Marketing and Sales to develop effective enablement, programs, and messaging that drive demand for Kiln’s products and services.

• Work with Product and the rest of the Marketing team to plan and build go-to-market campaigns for new products and features.

• Identify product differentiators that help sales best position Kiln against competitors.

• Understand and thrive in an organization that is experiencing hyper-growth, with a work ethic that makes massive goals attainable.

• Turn complex topics like cryptography and cryptocurrency into understandable and informative content.

• Serve as the lead GTM resource for a defined set of strategic partners, proactively defining, developing, and executing joint strategies and campaigns.

  • Collaborate with the Head of Marketing and the other departments Sales, Product, Customer Success, and Partnerships to coordinate and execute partner strategies

  • Develop rolling go-forward marketing strategies/campaigns and generate enthusiasm/buy-in within partner organizations.

• Serve as the lead GTM resource for new product launches. This will involve collaborating with other departments to ensure alignment and successful execution. You will work closely with your other marketing teammates, designers, and freelancers to get the necessary support.

  • Identify product differentiators that help sales best position Kiln against competitors.

• Work across the Marketing team and broader company to leverage existing marketing campaigns, sales material, and presentations, and generate new material as required to drive results.

• Develop KPIs and other metrics to understand results and identify areas for improvement.

• Write, proofread and edit strategic content for various long and short-form communications, sales documents, website and landing pages.

Requirements:

• Must have:

  • 3+ years of B2B/institutional direct marketing experience in FinTech, Finance or Crypto.

  • Experience marketing products to large enterprises and navigating buying teams of large prospect organizations.

  • Thrives in fast-paced environments, managing projects independently and across teams to meet deadlines.

  • Native or perfectly fluent in English

  • Comfortable working with cross-functional groups and executive leadership

• Nice to have:

  • Knowledge of crypto, Web3, and core Layer 1 / Layer 2 protocols is nice to have and a passion and a willingness to learn about new technologies are necessary

  • Knowledge of Webflow, Figma

About Kiln:

Kiln is the leading digital asset rewards management platform, enabling institutional customers to earn rewards on their digital assets, or to whitelabel earning functionality into their products. Our platform is API-first and enables fully automated validators, rewards, and data and commission management. 

With over $8.6 billion crypto assets being programmatically staked, Kiln has a particularly strong track record on Ethereum as we run about 4% of the network; this includes 43,000+ active validators with 0 slashing events.

The team is made up of over 60 ecosystem enthusiasts formerly at Google, Circle, Ledger, Chainalysis, and other leading technology and cryptocurrency companies.

Join Kiln and help us make the web more secure, stable, decentralized, and fair!

How Kiln will support you:

• A fast-paced, no bureaucratic work environment

• Equity Share Options in the business: if Kiln succeeds, we all succeed!

• Competitive Salary

• Flexible holidays

• Flexible remote working

• Choose your IT equipment

• Internet connection paid up to €50/month

• Significant personal development and tech conf budget

Your interview process: 

1. Recruiter Interview (45 min)

2. Take-home test (< 2 hours)

3. Technical Interview (60 min)

4. Core Values Interview (45 min)

5. Founders Interview (30 min)

6. Offer!

Please note that we are not sponsoring visas for persons without work authorization in the EU or UK. This role is specifically for employees (no B2B or contractors) based in the EU or the UK. Thank you!